Search Engine Marketing project for Web300 Curtin University of Technology, SP1, 2012.

1. SEM - Search Engine Marketing
WEB 300 SP1/2012. Tri-Ad. Curtin University of Technology

2. A company can have the best
product/information presented on
superbly keyword-optimized pages: it
will not do them any good if search
engines have trouble indexing the
site ---
If the site is not in search engines'
databases, people can’t find it.

3. How does SEM direct
traffic to a website?

4. SEM – Search Engine Marketing
...designed to attract greater visitor
numbers to sites- visitors who are
looking for information, who are
sincerely interested in what a
website have to offer.

5. There are four categories that
are incorporated within the
optimization of websites:

6. 1. Keyword analysis: ensures
sites become indexed within
search engines. These find
relevant high traffic keywords and
utilize them in a manner that
generates site traffic.

7. e.g.

8. 2. Website popularity: Search
Engine Optimization (SEO)
analyses the number of pages
that are indexed through
saturation and popularity by use
of keywords that rank high
enough in search engine ranking
algorithms.

9. Image reference: http://www.dhpatel.com/search-marketing/sem-3-important-factors/

10. 3. Back End Tools: include web
analytical tools, HTML and Pay Per
Click (PPC) validations that
provide enough data on websites
concerning the amount of visitor
traffic to each site.

11. Image reference: http://www.dhpatel.com/search-marketing/sem-3-important-factors/
http://www.nytimes.com/imagepages/2006/03/14/business/14adcoCA01ready.html

12. 4. Whois: a tool that allows the
owners of websites to be
revealed, also providing
information in regard to the use of
copyright and specific trademarks.
http://www.whois.net/

14. How does Search Engine
Marketing...
improve a company’s image?

15. Image reference: http://www.dhpatel.com/search-marketing/sem-3-important-factors/

16. Exposure – The more people
who are aware of a
business, the better for future
web based and sales.

17. Credibility – Having a solid
presence on the web helps to
increase the credibility and
prestige of your business.

18. Visibility – SEM makes it easier for
customers to find and contact a
company.

19. Brand Awareness – When a
company repeatedly appears in
search engine results, the
company image and
information becomes
automatically reinforced.

20. Image reference: http://www.dhpatel.com/search-marketing/sem-3-important-factors/