The document instructs the recipient to write a 1500-word explanation for the superior performance of a firm by analyzing its competitive advantage compared to others in its industry, discussing relevant external industry issues and the firm's internal strengths, and concluding with recommendations addressing threats and opportunities. The explanation is due by 1 p.m. on March 29th and cannot discuss firms previously covered in class or Southwest Airlines or Walmart.

1. The performance of a firm is a function of its industry
attractiveness as well as its competitive advantage with respect
to other firms in the industry. Select a firm with good
performance. Write no more than a 1500 word explanation for
its superior performance. Please do not select any firm that has
been discussed in class as a case study. Also, please do NOT
select Southwest Airlines or Wal-Mart as your company as these
are often written about.
In your response, please (1) make a case that your firm has a
competitive advantage, (2) explain the relevant external issues
in the industry/context (external analysis), (3) state your
perspective on why the firm has performed well (internal
analysis), and (4) conclude with further
recommendations addressing threats/opportunities for top
management.
due time is 1 p.m March 29th