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Lanny Rootenberg

Summary of a brief guide to common sense customer relationship management

Business Technologie

A brief guide to common sense customer relationship management. Lanny Rootenberg February 2009

Common sense defined ,[object Object],[object Object],[object Object]

Common sense lifecycle Strategy Process Technology

Transaction-centric to Customer-centric ,[object Object],[object Object],Transaction Transaction Transaction Transaction Transaction Transaction

Attributes ,[object Object],[object Object]

Who is the customer is an attribute because: ,[object Object],[object Object],[object Object],[object Object]

Who manages the relationship is an attribute because: ,[object Object],[object Object],[object Object],[object Object]

Common sense principles ,[object Object],[object Object]

For a detailed view ,[object Object],[object Object]

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