Criminals are using their business acumen ("Cybercrime MBA") to maximize innovation and profits across a portfolio of criminal techniques and business modelsWe lack the framework to analyze criminal businesses at a macro levelThe CROI Matrix plots techniques and business models that make up the cybercrime product life cycle according to their growth and revenue potentialModeled on the Boston Consulting Group Growth-Share Matrix-- highlight how things are moving – phishing 1.0 (inoculation) into Zeus and money mules (due to better payment security), IM > Social networking, web exploits – major, developing technique, cash cows = less change…clockwise movementif they made into it rising star status…- DDoS got a lot of ink. Not part of the investment, a side benefit,
Criminals are using their business acumen ("Cybercrime MBA") to maximize innovation and profits across a portfolio of criminal techniques and business modelsWe lack the framework to analyze criminal businesses at a macro levelThe CROI Matrix plots techniques and business models that make up the cybercrime product life cycle according to their growth and revenue potentialModeled on the Boston Consulting Group Growth-Share Matrix-- highlight how things are moving – phishing 1.0 (inoculation) into Zeus and money mules (due to better payment security), IM > Social networking, web exploits – major, developing technique, cash cows = less change…clockwise movementif they made into it rising star status…- DDoS got a lot of ink. Not part of the investment, a side benefit,
Criminals are using their business acumen ("Cybercrime MBA") to maximize innovation and profits across a portfolio of criminal techniques and business modelsWe lack the framework to analyze criminal businesses at a macro levelThe CROI Matrix plots techniques and business models that make up the cybercrime product life cycle according to their growth and revenue potentialModeled on the Boston Consulting Group Growth-Share Matrix-- highlight how things are moving – phishing 1.0 (inoculation) into Zeus and money mules (due to better payment security), IM > Social networking, web exploits – major, developing technique, cash cows = less change…clockwise movementif they made into it rising star status…- DDoS got a lot of ink. Not part of the investment, a side benefit,
And the primary collaborative tools in this same era have been primarily text or document-centric, with tools like email, IM and portals or workspaces as the primary tools. And these tools are best suited for 1 to 1 or 1 to few interactions.Transition: But increasingly, we see businesses adopting a much broader tool set – one that encompasses many people in the collaborative process, and incorporates video and voice capabilities.And these tools are changing the way we work within and between companies, partners, suppliers – even customers. Blogs, wikis and forums to allow for large numbers of people to submit and gain expertise in a text or document centric wayAnd increasingly, especially as budgets for travel are reduced, a new focus on video and voice as part of the collaborative solution.Solutions such as telepresence which enable that lifelike video experience for one to few or few-to-few interactions. A better experience, in fact, if the meeting would not have happened at all due to travel constraints.And broad-based video experiences through solutions such as video on demand or webinars. Increasingly used by business leaders and executives to help align their organizations and teams around strategic initiatives or key business objectives. Because video conveys the emphasis, and emotion, that documents and text just can’t.Transition: So what can collaboration do to improve the bottom line? Let’s look at some key business processes and see how collaboration is making an impact today.
And the primary collaborative tools in this same era have been primarily text or document-centric, with tools like email, IM and portals or workspaces as the primary tools. And these tools are best suited for 1 to 1 or 1 to few interactions.Transition: But increasingly, we see businesses adopting a much broader tool set – one that encompasses many people in the collaborative process, and incorporates video and voice capabilities.And these tools are changing the way we work within and between companies, partners, suppliers – even customers. Blogs, wikis and forums to allow for large numbers of people to submit and gain expertise in a text or document centric wayAnd increasingly, especially as budgets for travel are reduced, a new focus on video and voice as part of the collaborative solution.Solutions such as telepresence which enable that lifelike video experience for one to few or few-to-few interactions. A better experience, in fact, if the meeting would not have happened at all due to travel constraints.And broad-based video experiences through solutions such as video on demand or webinars. Increasingly used by business leaders and executives to help align their organizations and teams around strategic initiatives or key business objectives. Because video conveys the emphasis, and emotion, that documents and text just can’t.Transition: So what can collaboration do to improve the bottom line? Let’s look at some key business processes and see how collaboration is making an impact today.
And the primary collaborative tools in this same era have been primarily text or document-centric, with tools like email, IM and portals or workspaces as the primary tools. And these tools are best suited for 1 to 1 or 1 to few interactions.Transition: But increasingly, we see businesses adopting a much broader tool set – one that encompasses many people in the collaborative process, and incorporates video and voice capabilities.And these tools are changing the way we work within and between companies, partners, suppliers – even customers. Blogs, wikis and forums to allow for large numbers of people to submit and gain expertise in a text or document centric wayAnd increasingly, especially as budgets for travel are reduced, a new focus on video and voice as part of the collaborative solution.Solutions such as telepresence which enable that lifelike video experience for one to few or few-to-few interactions. A better experience, in fact, if the meeting would not have happened at all due to travel constraints.And broad-based video experiences through solutions such as video on demand or webinars. Increasingly used by business leaders and executives to help align their organizations and teams around strategic initiatives or key business objectives. Because video conveys the emphasis, and emotion, that documents and text just can’t.Transition: So what can collaboration do to improve the bottom line? Let’s look at some key business processes and see how collaboration is making an impact today.
And the primary collaborative tools in this same era have been primarily text or document-centric, with tools like email, IM and portals or workspaces as the primary tools. And these tools are best suited for 1 to 1 or 1 to few interactions.Transition: But increasingly, we see businesses adopting a much broader tool set – one that encompasses many people in the collaborative process, and incorporates video and voice capabilities.And these tools are changing the way we work within and between companies, partners, suppliers – even customers. Blogs, wikis and forums to allow for large numbers of people to submit and gain expertise in a text or document centric wayAnd increasingly, especially as budgets for travel are reduced, a new focus on video and voice as part of the collaborative solution.Solutions such as telepresence which enable that lifelike video experience for one to few or few-to-few interactions. A better experience, in fact, if the meeting would not have happened at all due to travel constraints.And broad-based video experiences through solutions such as video on demand or webinars. Increasingly used by business leaders and executives to help align their organizations and teams around strategic initiatives or key business objectives. Because video conveys the emphasis, and emotion, that documents and text just can’t.Transition: So what can collaboration do to improve the bottom line? Let’s look at some key business processes and see how collaboration is making an impact today.
