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Transitioning from School to Work: What They Never Told You About Getting A Job Lynn Hazan President, Lynn Hazan & Associates, Inc. Executive Search Firm for Recruitment in Marketing and Communications Lynn@lhazan.com	 www.lhazan.com 312-863-5401
From Student …
TO EMPLOYEE
Return on Relationship Investment Career long relationships starting now SEVERE CANDIDATE SHORTAGE  Trend will continue Shelby Story
What do you want to do?Do you want to work in… Advertising Public Relations Marketing Interactive
Reality Check-Candidates More candidates apply for all jobs  Overqualified candidates seek lower level positions Stiff competition
21st Century Skills  ,[object Object]
Critical Thinking & Problem Solving
Communication & Collaboration
Productivity & Accountability
Leadership & Responsibility
Technology Literacy
Flexibility & Adaptability
Initiative & Self Direction
Social & Cross Cultural Skills
Information Literacy
Social Media Literacy,[object Object]
© 2011. Lynn Hazan & Associates. Anyone Can Tell a Story For Sale. Baby shoes. Never worn. Write down your story in SIX words Who are you TODAY?
What makes you Special? What Makes you Unique? Why should I hire you? USE SPECIFICS & GIVE CONCRETE EXAMPLES © 2011. Lynn Hazan & Associates.
What is your UPS? UniquePositioningStatement *Use this to prepare your resume’s summary statement  © 2011. Lynn Hazan & Associates.
A Timeline in Chocolate  Present Past Future The job description is about the present The interview is about the future The resume is about the past
In hiring, past performance is a good indicator of future performance.
Resumes Highlight Accomplishments Quantify and Qualify as much as possible Case Studies/Stories Tell your story © 2011. Lynn Hazan & Associates.
10 Boilerplate Phrases That Kill ResumesAccording to career expert Liz Ryan Results-oriented professional Cross-functional teams Superior (or excellent) communication skills Strong work ethic
10 Boilerplate Phrases That Kill Resumes Met or exceeded expectations Proven track record of success Works well with all levels of staff Team player Bottom-line orientation
Objective Statements:Why we don’t like them ,[object Object],______________________________________________ ,[object Object],[object Object]
What is the purpose of an interview?  Let’s brainstorm…
● Determine candidate’s fit for job ●  Determine job’s fit for candidate ●  3 R’s: Resume, Rapport and Relationship ●  Connect with corporate culture ● Progress to next steps to get hired
Before the interview With company: 1. Research: Website, LinkedIn, Facebook, Alumni  2. Check out competition 3. What is company known for? 4. How do you fit?
True Life Stories You Won’t Believe! Candidate… ●Asked for food ● Took off shoes ● Was sloppily dressed ● Swore 3 times ● Wore strong perfume- I almost passed out ● Knew nothing about our company
Interview Protocol ●Know title and name  ●Correct directions ●Mirror client ●Professional Dress ●Thank you letter within 24 hours
Do’s & Don’ts of Interviewing:  Do: ●Arrive on time ● Establish rapport ● Demonstrate by work and deed your fit  ● Bring extra resumes & samples ● Show enthusiasm
Don’t: ● Oversell yourself or be desperate  ● Undersell yourself/sabotage yourself ● Go to an interview hungry ● Be haughty or arrogant/over confident  ● Be too casual ● Turn statements into questions  ● Lie!
Tough Questions?-Not really Real interview questions--practice your answers! ●How do you resolve conflict? ●Describe a time when you had to work   	as part of a team.  What was your role 	and what was the outcome? ●Describe your work ethic. ●Do you have any questions for me?
Conversation and Dialogue  ,[object Object]
Ask probing questions
Yes/No answers = Conversation Killers    ,[object Object]
Paired Share: Why you should hire me! Make it interesting. Time: 1 minute each
Portfolio ,[object Object]
Consider electronic portfolio – visualcv.com
Writing samples: press releases, pitch letters, communication plans, newsletters, fact sheets, backgrounders
Creative Samples: copywriting, art, design
Spec Work
Projects
Add online© 2011. Lynn Hazan & Associates.
Resume, meet Technology Keep resume on mobile device  Add resume to LinkedIn as SlideShare presentation  Create free Visual CV on visualcv.com or ceevee.com Online Portfolio
Key to Networking ,[object Object]
Build within/outside companies
Join professional associations, online social networks
Build horizontally & vertically,[object Object]
The C’s of Social Media -Content - Community - Connections - Conversation - Constantly changing
Make Sure You Are Discoverable - Easy to contact from your   LinkedIn page: Via email address Link to blog Phone number - So that hiring managers AND recruiters can find YOU
Refresh your content regularly
Invitation to join LinkedIn Dear Lynn,    I look forward to meeting you and learning from your presentation tonight at the AMA meet up. I'd like to add you to my professional network on LinkedIn.    Thanks, Patricia Sorenson Personalize your invitations
Recommendations Get recommended

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Transition from School to Work