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Lviv Freelance
Forum
October 15, 2016
Lviv, Ukraine
● Upwork representative in Kyiv
● Full-time freelancer since 2010
( 2012 Upwork )
● TR FL w/ 100% JSS, 1300+ hours
worked,...
© 2016 Upwork Inc. Proprietary and confidential. Do not distribute.
High level view
3
© 2016 Upwork Inc. Proprietary and confidential. Do not distribute. 4
Results showed that more people than ever are choosi...
© 2016 Upwork Inc. Proprietary and confidential. Do not distribute.
The Freelancing market is estimated to be 5x its
size ...
© 2016 Upwork Inc. Proprietary and confidential. Do not distribute.
Who is doing the work on Upwork?
6
Share of freelancer...
© 2016 Upwork Inc. Proprietary and confidential. Do not distribute.
What type of work is getting done on Upwork?
7
The ent...
© 2016 Upwork Inc. Proprietary and confidential. Do not distribute.
Top Skills
8
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Most In-Demand Positions
Mobile Programming Front-End ...
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
High-Range Skills
($25 to $55/hour)
Mid-Range Skills
(...
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Skills where Demand > Supply
11
iOS Dev Android Dev Ot...
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute. 12
Development Roles & Projects
Role
Responsibilities ...
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute. 13
Data Science Roles & Projects
Role Responsibilities...
© 2016 Upwork Inc. Proprietary and confidential. Do not distribute.
Upwork & Ukraine
© 2016 Upwork Inc. Proprietary and confidential. Do not distribute.
UKRAINE
WHERE ARE WE NOW?
● 4th place at global freela...
© 2016 Upwork Inc. Proprietary and confidential. Do not distribute.
What type of work is getting done on Upwork?
16
The en...
© 2016 Upwork Inc. Proprietary and confidential. Do not distribute.
Who is doing the work on Upwork?
17
Share of freelance...
● Mobile developers continue to be the highest in demand, followed
by front-end developers with demand for each growing at...
© 2016 Upwork Inc. Proprietary and confidential. Do not distribute.
Дякую!
© 2016 Upwork Inc. Proprietary and confidential. Do not distribute.
● 5 years in Freelance: Digital Marketing,
Event Marke...
© 2016 Upwork Inc. Proprietary and confidential. Do not distribute.
Freelancer Journey on Upwork
21
© 2016 Upwork Inc. Proprietary and confidential. Do not distribute.
Freelancer Journey on Upwork
22
Freelancer
Sign-up
Tea...
© 2016 Upwork Inc. Proprietary and confidential. Do not distribute. 23
How to get there?
● Read the Freelancer Manual to l...
© 2016 Upwork Inc. Proprietary and confidential. Do not distribute. 24
How to get there?
● Adhere to Upwork ToS
● Ensure 1...
© 2016 Upwork Inc. Proprietary and confidential. Do not distribute. 25
How to get there?
● Work with at least 3 distinct c...
© 2016 Upwork Inc. Proprietary and confidential. Do not distribute. 26
How to get there?
● Maintain Rising Talent status o...
© 2016 Upwork Inc. Proprietary and confidential. Do not distribute.
Freelancer Journey on Upwork
27
Freelancer
Sign-up
Tea...
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Premium Recruiting Programs
28
Pro Talent Builder Ente...
© 2016 Upwork Inc. Proprietary and confidential. Do not distribute.
6 Things to know about
Upwork Terms of
Services
29
Accept Payments Only Through Upwork
➢ Only receive payments through Upwork and build your reputation to win more jobs.
➢ I...
31
Use One Upwork Account
➢ Use the same login for all work on Upwork, whether you are selling your
services as a freelanc...
Use Your Own Account and Your Own Identity
➢ Provide accurate and verifiable information.
➢ Don’t transfer or sell account...
Make Sure Your Profile is Accurate
➢ Use your professional portrait and your real name for your Upwork profile.
➢ Accurate...
Follow the Information Sharing Policy
➢ Keep contact with potential clients inside Upwork:
○ Leverage Payment Protection
○...
Be Responsive
➢ Respond quickly to messages from clients and Upwork's Support Team
35
Be Professional
➢ Do great work: When you accept a project, you promise to complete the work and to
deliver high-quality w...
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Resources
37
● Upwork Terms of Service
● Help Center a...
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
TOP 5 Tips to Win on Upwork
38
1. Customer first: Focu...
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Special Freelancer offers
39
© 2015 Upwork Inc. Proprietary and confidential. Do not distribute.
Click here to get MORE:
40
https://www.upwork.com/i/bu...
Upwork tip for you:
16talentUA
To redeem the code :
1) Create an account on Upwork.com
2) Go to Upgrade membership (after ...
Thanks Lviv!
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Lviv Freelance Forum - Володимир Самольотов & Євгеній Белошицький: "Upwork: Global and UA trends 2017, freelancer lifecycle & ToS tips to succeed"

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Володимир Самольотов & Євгеній Белошицький: "Upwork: Global and UA trends 2017, freelancer lifecycle & ToS tips to succeed"

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Lviv Freelance Forum - Володимир Самольотов & Євгеній Белошицький: "Upwork: Global and UA trends 2017, freelancer lifecycle & ToS tips to succeed"

  1. 1. Lviv Freelance Forum October 15, 2016 Lviv, Ukraine
  2. 2. ● Upwork representative in Kyiv ● Full-time freelancer since 2010 ( 2012 Upwork ) ● TR FL w/ 100% JSS, 1300+ hours worked, 15+ Clients Worldwide ● Full-stack Web Developer ● Ukraine, Kiev 2 A PLEASURE TO MEET
  3. 3. © 2016 Upwork Inc. Proprietary and confidential. Do not distribute. High level view 3
  4. 4. © 2016 Upwork Inc. Proprietary and confidential. Do not distribute. 4 Results showed that more people than ever are choosing to freelance – 55 million this year, or 35% of the total U.S. workforce. https://www.upwork.com/i/freelancing-in-america/2016/
  5. 5. © 2016 Upwork Inc. Proprietary and confidential. Do not distribute. The Freelancing market is estimated to be 5x its size in the next 5 years 5 2015 Mkt Est = $4.5B “Online staffing revenue grew by approximately 40% year-over-year, from $3.2 billion to $4.4 billion” … “We project online staffing will grow to $15 billion by 2020, which assumes growth will continue on a trajectory similar to that seen over the last few years (CAGR ≈ 40%)” Staffing Industry Analysts 2016 Report on Human Cloud
  6. 6. © 2016 Upwork Inc. Proprietary and confidential. Do not distribute. Who is doing the work on Upwork? 6 Share of freelancer earnings by country
  7. 7. © 2016 Upwork Inc. Proprietary and confidential. Do not distribute. What type of work is getting done on Upwork? 7 The entire world
  8. 8. © 2016 Upwork Inc. Proprietary and confidential. Do not distribute. Top Skills 8
  9. 9. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Most In-Demand Positions Mobile Programming Front-End Web Dev Back-End Web Dev iOS development Javascript Ruby on Rails Android SDK Angular Python Objective-C / Swift CSS PHP Java HTML5 Node MySQL 9
  10. 10. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. High-Range Skills ($25 to $55/hour) Mid-Range Skills ($22 to $50/hour) Lower-Tier Skills ($20 to $40/hour) Ruby on Rails Javascript HTML Python jQuery Wordpress Ruby SQL SEO Node.js Java CSS AWS ASP.NET Drupal Mongo.DB Bootstrap General Web Design Swift / Objective-C Magento General Web Dev Android PHP Skill Areas by Income Tier 10 Top-earning skills are specialized around platforms that are new and in high demand.
  11. 11. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Skills where Demand > Supply 11 iOS Dev Android Dev Other iOS Development Android SDK MySQL Swift Java jQuery Objective C ASP.NET Ruby on Rails C# Python Java Mobile development represents the largest opportunity for freelance programmers. Demand is greater than supply, average wages are higher than general IT wages, and average spend per job is 3X of average job on marketplace.
  12. 12. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. 12 Development Roles & Projects Role Responsibilities and Skills Hourly Rate Desktop Software Dev ● Build desktop software applications. C, C++, Java $16 - $30 Ecommerce Development ● Online retail store development. Shopify, Stripe, HTML. $11 - $25 Web & Mobile Design ● Design of pages and mobile apps. UI / UX, Invision $15 - $27 Product Manager ● Manage product development and maintenance of pages and applications. $10 - $27 Game Development ● Develop web, mobile and desktop games. Unity, Unreal, Cocos2d $15 - $30 Scripts & Utilities ● Write scripts and utilities to automate tasks. Python, Javascript. $17 - $33 QA & Testing ● Quality assurance and application testing $10 - $19
  13. 13. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. 13 Data Science Roles & Projects Role Responsibilities Hourly Rate Data-driven marketing / A/B Testing ● Conduct A/B tests for websites and other content $25 - $49 Data Extraction and Mining ● Collect data from online sources and/or manage databases. SQL, web scraping, online research. $5 - $15 Data Scientist / Machine Learning ● Create and maintain algorithms for predictive analyses. Machine learning, Python, predictive analytics. $28 - $45 Data Analyst ● Build and maintain quantitative models and data visualization. R, Excel, SQL. $16 - $39
  14. 14. © 2016 Upwork Inc. Proprietary and confidential. Do not distribute. Upwork & Ukraine
  15. 15. © 2016 Upwork Inc. Proprietary and confidential. Do not distribute. UKRAINE WHERE ARE WE NOW? ● 4th place at global freelance markets arena ● 53K Ukrainian freelancers registered on Upwork in 2015 ● UA freelancers earned nearly $55M USD in the last year ● 54K UA Freelancers earning on Upwork in 2015 (Top Rated and Raising Talent) 115K Ukrainian freelancers on Upwork (total in 2016)
  16. 16. © 2016 Upwork Inc. Proprietary and confidential. Do not distribute. What type of work is getting done on Upwork? 16 The entire world Ukraine
  17. 17. © 2016 Upwork Inc. Proprietary and confidential. Do not distribute. Who is doing the work on Upwork? 17 Share of freelancer earnings by country In development category specifically… Ukraine is #2, ahead of Russia and US
  18. 18. ● Mobile developers continue to be the highest in demand, followed by front-end developers with demand for each growing at over 70% per year. Other priorities skills are Python, RoR and Java full stack engineers proficient at JavaScript and AngularJS. IN-DEMAND EARNING CATEGORIES
  19. 19. © 2016 Upwork Inc. Proprietary and confidential. Do not distribute. Дякую!
  20. 20. © 2016 Upwork Inc. Proprietary and confidential. Do not distribute. ● 5 years in Freelance: Digital Marketing, Event Marketing ● TR, JSS 100%, 2000+ hours, 20 clients ● Upwork Mobilizer Kharkiv since 2014 ● Born in Kaniv, Ukraine ● 11 years in Military Service ● TEDxKharkiv founder, organizer and host A PLEASURE TO MEET 20 Insert your photo
  21. 21. © 2016 Upwork Inc. Proprietary and confidential. Do not distribute. Freelancer Journey on Upwork 21
  22. 22. © 2016 Upwork Inc. Proprietary and confidential. Do not distribute. Freelancer Journey on Upwork 22 Freelancer Sign-up Team Builder Agency Pro Enterprise
  23. 23. © 2016 Upwork Inc. Proprietary and confidential. Do not distribute. 23 How to get there? ● Read the Freelancer Manual to learn everything about Upwork ● Complete your freelancer profile (including skills, portfolio, and certifications) ● Take relevant skill tests to increase your marketability ● Apply for minimum 5 relevant jobs based on your skill set Freelancer Sign-up
  24. 24. © 2016 Upwork Inc. Proprietary and confidential. Do not distribute. 24 How to get there? ● Adhere to Upwork ToS ● Ensure 100% completed profile ● Keep availability status up-to-date ● Bid on relevant projects regularly ● Be active in the past 90 days ● Deliver great results ● Complete projects on time Rising Talent badge on Upwork profile Inclusion in premium talent pool One-time bonus of 30 free Connects Priority chat and ticket support 1 2 3 4 5 Personalized recommendations to strengthen your profile Freelancer Sign-up
  25. 25. © 2016 Upwork Inc. Proprietary and confidential. Do not distribute. 25 How to get there? ● Work with at least 3 distinct clients to earn a score ● Deliver excellent work to your clients ● Be aware that most freelancers receive their score after completing 5 projects in a 24-month period Gives clients additional information for their hiring decision Enables you to distinguish yourself and your quality of work Clients can see the information in their ATS and when viewing your profile 1 2 3 Freelancer Sign-up
  26. 26. © 2016 Upwork Inc. Proprietary and confidential. Do not distribute. 26 How to get there? ● Maintain Rising Talent status or a Job Success Score of 90%+ for at least 13 of the last 16 weeks ● $1,000 earnings in the past year ($10,000 for agencies) ● Active in the last 90 days ● 100% completed profile ● Up-to-date availability status ● No recent account holds ● 30 days work history on Upwork Top Rated badge on Upwork profile Exclusive job invitations from in- house recruiters, job digest email Personalized recommendations to strengthen your profile Priority phone and chat support 1 2 3 4 5 Host Top Rated Upwork Huddles, attend Top Rated Office Hours, access to the Top Rated Community 6 Request feedback removal Freelancer Sign-up
  27. 27. © 2016 Upwork Inc. Proprietary and confidential. Do not distribute. Freelancer Journey on Upwork 27 Freelancer Sign-up Team Builder Agency Pro Enterprise
  28. 28. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Premium Recruiting Programs 28 Pro Talent Builder Enterprise Premium talent matching ● 5 categories: Web/mobile Dev, Design, Writing, Customer Support, Admin ● Dev skills testing: Angular, React, Backbone, Ember, Ruby on Rails, Python using Django, ● Currently, only IT category can apply -- other categories have closed application (invite only) ● Model: Vetted clients pay $500 placement fee + 10% Long-term contracts ● 5 categories: Web/mobile Dev, Design, Writing, Customer Support, Admin ● Clients and FLs have to commit to working 30 hours per week (clients have to pay the weekly min payment even if the FL didn't bill 30 hours) ● Client opts-in during job post Large Corporate Clients building “private talent cloud” ● Invite only ● Based on client specific requirements ● Upwork does talent search to add to client’s “Talent Cloud”
  29. 29. © 2016 Upwork Inc. Proprietary and confidential. Do not distribute. 6 Things to know about Upwork Terms of Services 29
  30. 30. Accept Payments Only Through Upwork ➢ Only receive payments through Upwork and build your reputation to win more jobs. ➢ If a client proposes to pay outside of Upwork, decline and let us know. 30
  31. 31. 31 Use One Upwork Account ➢ Use the same login for all work on Upwork, whether you are selling your services as a freelancer, managing an agency, or hiring others as a client. ➢ Don’t use multiple logins or wrong account types.
  32. 32. Use Your Own Account and Your Own Identity ➢ Provide accurate and verifiable information. ➢ Don’t transfer or sell account credentials to other users: ○ Individual accounts may not be shared between users ○ Team members of an Agency may not share or log-in credentials ➢ Don’t ever log into one of your client’s accounts on their behalf. ➢ Respond quickly to requests to phone verify or ID verify. 32
  33. 33. Make Sure Your Profile is Accurate ➢ Use your professional portrait and your real name for your Upwork profile. ➢ Accurately describe your experience, skills, qualifications and the services you offer. ➢ Revise your profile for grammatical and spelling errors, use complete sentences and make sure words and phrases have correct capitalization. 33
  34. 34. Follow the Information Sharing Policy ➢ Keep contact with potential clients inside Upwork: ○ Leverage Payment Protection ○ Maintain safety cooperation ➢ Don’t list your email, Skype contact information, your personal website or third-party profile (like LinkedIn) in your profile. 34
  35. 35. Be Responsive ➢ Respond quickly to messages from clients and Upwork's Support Team 35
  36. 36. Be Professional ➢ Do great work: When you accept a project, you promise to complete the work and to deliver high-quality work. ➢ Treat everyone with respect and professional courtesy in all communications. ➢ Tailor your applications to the needs of each job and client. Don’t send the same cover letter repeatedly or excessively message anyone. ➢ Don’t pressure clients to give you good feedback, and don’t withhold work until feedback is left. 36 !
  37. 37. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Resources 37 ● Upwork Terms of Service ● Help Center article about Freelancer violations / account holds ATTENTION: Video Profile Verification for new Web & Mobile Devs in Ukraine starting Sep 13 (random or those showing fraud)
  38. 38. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. TOP 5 Tips to Win on Upwork 38 1. Customer first: Focus on customer and long-term partnership vs. short-term gain 2. Sell yourself: Sharp profile w/ clear differentiation, work samples, and personality 3. Dive deep: Specialize on high demand languages & frameworks 4. Build teams: Partner with freelancers w/ complementary skills (UI/UX, QA, etc.) to offer full solution 5. Test rates: boost rates and see what happens; use your rate to stand-out and prove quality
  39. 39. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Special Freelancer offers 39
  40. 40. © 2015 Upwork Inc. Proprietary and confidential. Do not distribute. Click here to get MORE: 40 https://www.upwork.com/i/business-re sources/ Join Upwork on Facebook: www.facebook.com/UpworkUkraine/
  41. 41. Upwork tip for you: 16talentUA To redeem the code : 1) Create an account on Upwork.com 2) Go to Upgrade membership (after submitting your profile for review or by going to Settings > Memberships & Connects > Edit my membership) 3) Enter a payment method 4) Enter the coupon code Plus membership will take effect immediately
  42. 42. Thanks Lviv!

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