Social Media Strategy @ Hyper Island
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Presentation for Social Media Strategy Class at Hyper Island Digital Media Creative class'17. Key topics: Social Media Strategy and Social Media Behaviour.
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Social Media Strategy @ Hyper Island
- 1. SOCIAL MEDIA STRATEGY FEB 2016
- 2. LYDIA KELLAM Social Media & Strategy Consultant www.lydiaklm.com @lydiaklm
- 3. •Post with Purpose • Fast On Your Feet •Leverage Learnings
- 4. WHY HI?
- 6. 6
- 7. 7 What’s the brain got to do with it?
- 8. POST LIKE COMMENT SHARE behavioural aspects in social media
- 13. 6 P R I N CI P L E S OF INFLUE N CE Give a little something, Get a little something in return R E C I P ROC I T Y COM M IT M E NT SOCIAL PROOF L IKIN GAUT H ORIT Y SC ARCIT Y They are doing it too FOMOStay true Follow the master Familiar feelings
- 15. 1 5 1 2 3 4 5
- 16. Post With Purpose case: A Sustainable Fashion Brand By Social Media Consultant Lydia Kellam www.lydiaklm.com
- 17. Make Friends Brand Advocates Start Talking Educate Make Money MON WED FRI SUN Post from your favourite blogger Ask community to share photos wearing the items Ask community for opinion on products Share your best tips on how to care for clothes Post Product Images Offer Discount Codes Ask community to pick their favourite item on site Post Product Video Share article on the importance of eco fashion Share important facts on sustainabiliy Ask community to share their best tips for green living Ask community for their best fashion tips Ask community Sunday brunch plans Post Inspirational Quote Post a Cool music video Post your favorite track right now Offer exclusive content to loyal fans UGC Instagram Contest Reward with Discounts Share news article on environment By Social Media Consultant Lydia Kellam www.lydiaklm.com
- 18. T H AN K YOU!!