TQ

2. 0 The Port of Tanjung Pelepas for container ships located
on the eastern mouth of the Pulai River in South Western
Johor , Malaysia .
0 Receiving its maiden vessel on 10 Oktober 1999 on a
three month trial operation, it set a world record as the
fastest growing port with 1 million twenty – foot
equivalent unit ( TEU ) of containers handled after 571
day of operation .

3. 0 The current port offers 10 berths totaling 3.6 km of linear
wharf length, and a 1.2 million square meters container yard
which have over 156,000 TEU in storage space. The berths
are serviced by 27 Super Post - Panamax quay cranes, 13 of
which have a 22 box outreach and twin lift. The total
capacity of the port today is over 8 million TEU per year. 77
rubber tyred gantry cranes operate around the container
facility .
0 The port has a naturally deep harbor with a draft of 15 - 19
meters, and its turning basin of 600 meters allows for ships
of any size to turn easily .

4. GLEN HILTON
D.MOHD SIDIK
YASMIN KRISTENSEN
AZHARUDDIN ISKANDAR CHRIS CHAN KIM HOLTERMAND

5. 0 There is some related business activities is in terms of
business services and service dealers or field .
0 Will generate revenue and provide value to Johor, and
also contribute significantly success of the Iskandar
Development Region (IDR) and help Malaysia achieve
its vision to become a developed country after the year
2020 .
0 PTP program mangrove replanting activities in Sungai
Pulai Mangrove Forest Reserve in three or four years
ago of secondary school students ,hundred around
Gelang Patah .

6.  …
STRENGTHS
 Innovative
 Specialist Marketing
 Location
 Quality
WEAKNESSES
 Lack of Marketing
 Undifferentiated
 Product
 Poor Quality
 Location
OPPORTUNITIES
 Developing Market
 Mergers, Joint
Ventures
 New Market Segments
THREATS
 New Competitor
 Price Wars
 Taxation
 Competitor has New
Innovative Service
INTERNAL
EXTERNAL

7. 0 Free Zone .
0 Taxes and industrial development incentives .
0 Land costs and utilities .
0 Terminal Facilities .
0 A Haven for Investor .

8. 0 Container Traffic .
0 High rental costs .
0 Basic features .
0 Number of local labor is very less .
0 PTP not handled other container .

9. 0 Growing trans-shipment and import and export volumes .
0 Growth prospect of intra-Asian trade .
0 Potential growth in transshipment cargos .
0 Spillover from Vale’s plan to make its Port of Tanjung
Pelepas iron ore trans-shipment base .
0 Growth potential within the Iskandar Malaysia region .

10. 0 Competitor from Singapore Port .
0 Shifts in foreign exchange rates impacting the company
imports or exports .
0 Slow market growth or decline in market size .
0 Unstable political and legal systems in foreign markets .
0 New technologies from Singapore Port that may make
PTP products or services obsolete .

11. 0 FROM KUALA LUMPUR
*The journey is approximately 380 km and normally
takes about 3 hours and 30 minutes .
0 FROM JOHOR BAHRU
*The whole journey from center of Johor Bahru
takes approximately 45km and normally takes about 30
minutes .
0 FROM SINGAPORE
*The proceed for approximately 5.4 kms and make
your exit at the Tanjung Pelepas turn off .

12. 0 Smartrail System .
0 Container Management Systems .
0 Gate Control & Monitoring System ( GCAMS ) .
0 Port Radar Systems .
0 Vessel Clearance Systems .
0 Safety & Security
- Example : Port Police

13. 0 PTP should upgrade the numbering systems .
0 Provide cranes as for investment .
0 Maintenance of port facilities & down-time as well as
increase safety .
0 Increase efficiency and productivity of port operations.
0 In ten years from now, for Port of Tanjung Pelepas, they
can give more improved to another terminal and cargo.

14. 0 PTP’s value propositions lies .
0 The port is well connected .
0 The located directly behind the port makes it ideal for
manufacturing activities and commercial activities .
0 Allows us received special latest into about Port of Tanjung
Pelepas .
0 We learn strategies to divides tasks and working group .
0 Also learn more about Port of Tanjung Pelepas used in Marketing
and Strategies Company (SWOT) .

17. Thank you
0 Prepared by :
1) Nur Hidayatu Azira Binti Nor Azman
2) Nur Sakina Binti Zakaria
3) Nur Shazlina Binti Yusoff
4) Nur Zafirah Binti Zamri