22. • Sells differently
• Markets differently
• Interacts differently
• Present themselves differently
we need to become the new breed of
professional who…..
23. Our success depends on
• Level of credibility
• Personal Brand equity
• Relationship Management
• How we add value
25. we have to actively manage……
• How we feel about ourselves - confidence
• how others see us - brand
• how others feel about us – social intelligence
• how competent we appear - business intelligence
35. ANALYTICAL
(ACCOUNTANTS/CFO)
DECISIVE, CONTROLLED & PRECISE
PResent the Facts with back
up research data
Need : To be right
DRIVER
(ENTREPRENEURS/LEADERS)
CONTROLLED,DIRECT & RESULTS
ORIENTATED
Present the facts combined
with graphics & ROI
Need : Results
AMIABLE
(HR / NURSING)
PATIENT / RELAXED / PRECISE
Present with Pictures, video
and back up with facts
Need : Personal security
EXPRESSIVE
SHOW EMOTIONS / SENSITIVE
Present with combination
of all
Need : Personal Approval
UNDERSTAND BEHAVIOURAL STYLES
36. Social Intelligence = Strong communication skills
• Emotionally engage - show genuine interest in others
• Ask open ended questions – how, when, why
• Active listening / give others more airtime
• Find common ground to build rapport
38. I will be honest with you about the challenges we face Demonstrating Values - Honesty
I will listen to you, even when we disagree Demonstrating Empathy
I ask you to join in the remaking of the nation Demonstrating Engagement
This cannot happen without you Demonstrating Empowerment
Lets look after ourselves and each other Demonstrating Compassion
Social Intelligence
57. The darker the colour the greater the perception of authority
Strong
Authoritative
Dominant
Controlled
Sophisticated
Negative….
Intimidating
Unapproachable
Psychology of colour
58. Black Grey
The darker the colour the greater the perception of authority
Professional
Formal
Approachable
Wisdom
Dignified
Negative….
Boring
Rigid
Strong
Authoritative
Dominant
Controlled
Sophisticated
Negative….
Intimidating
Unapproachable
Psychology of colour
59. Power, energy, determination, authority
Strong
Authoritative
Dominant
Controlled
Sophisticated
Psychology of colour
Power
Energy
Passion
Drive
Determination
Courage
(Lust)
+
60. Hues of BlueNavy Blue
Confident
Trustworthy
Honest
Reliable
Integrity
Responsible
Calming
Psychology of colour
Reliable
Open
Self-sufficient
Ambitious
Determined
Controlled
61. psychology of colour
Barack Obama 2008 Election campaign
Red + black =
power
strength
authority
dominance
control
62. psychology of colour Blue =
responsible
reliable
trustworthy
integrity
calm
Barack Obama 2012 Election campaign
63. Lower Power Pose High Power Pose
Body Language / Non-verbal communication
67. Increase perception of authority
• Drop your tone
• Slow your vocal pace
• Pause - ½ second where there’s a comma
• Pause - 1 second where there’s a full stop
68. 6 Elements of Executive Presence
1 Feel good about yourself
2 Permanently positive attitude
3 Shift from competence to Business Intelligence
4 Shift from Communicating to Connecting
5 Develop a Powerful Personal Brand & Promote it
6 Live your personal brand with pride