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A Few Marketing Minutes --
   Integrating Social Media into Marketing

Proctor & Gamble – BeingGirl.com




                                           Lynnelle Wilson
                                    Bold Vision Consulting
                        Lynnelle@BoldVisionConsulting.com
                                                             1
Social Media Marketing


    It’s Still Business
            and

   It’s Still Marketing


                          2
3
4
5
6
Proctor & Gamble

Business Situation: Feminine Care Products
•    Brand / product decided at 10-13 years old
•    Strong loyalty – rarely changes brands
•    Socially difficult topic to address



Objective:
Increase awareness and trust in 10-13 year old female market and make P&G’s brand
top-of-mind at time she makes product decision.

Strategy:
Create minimally branded, online social network especially for girls age 10-13 years old.




                                                                                            7
BeingGirl.com




                8
BeingGirl – Ask Iris’ Experts




                                9
10
11
4 Times as Effective




                       12
http://bit.ly/YouTube_BeingGirl




                                  13
What tools can YOU use?




                          14
Marketing Roadmap Reviews

1.    Marketing Overview
2.    Website and Blog, including Search Engine “friendliness”
3.    Social Media Optimization
4.    Awareness of Your Brand Online
5.    Your Brand’s Online Reputation




                                                                 15
Tweet Me Friend Me Link Me Call Me

 •  @Lynnelle and @BoldBusiness
 •  Facebook.com/Lynnelle
 •  LinkedIn.com/in/LynnelleWilson
 •  Facebook.com/BoldBusiness
 •  BoldVisionConsulting.com
 •  1-207-221-3492 or lbianco on Skype



 Lynnelle Wilson
 Bold Vision Consulting, Inc.
  Integrating New Communications into Traditional Businesses
  Consulting, Training and Speaking
 Other Projects by BVC, Inc.
     BOLDBusiness.TV – highlighting people NOT doing business as usual


                                                                         16

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Social Media Case Study #2 - Proctor & Gamble BeingGirl.com

  • 1. A Few Marketing Minutes -- Integrating Social Media into Marketing Proctor & Gamble – BeingGirl.com Lynnelle Wilson Bold Vision Consulting Lynnelle@BoldVisionConsulting.com 1
  • 2. Social Media Marketing It’s Still Business and It’s Still Marketing 2
  • 3. 3
  • 4. 4
  • 5. 5
  • 6. 6
  • 7. Proctor & Gamble Business Situation: Feminine Care Products •  Brand / product decided at 10-13 years old •  Strong loyalty – rarely changes brands •  Socially difficult topic to address Objective: Increase awareness and trust in 10-13 year old female market and make P&G’s brand top-of-mind at time she makes product decision. Strategy: Create minimally branded, online social network especially for girls age 10-13 years old. 7
  • 9. BeingGirl – Ask Iris’ Experts 9
  • 10. 10
  • 11. 11
  • 12. 4 Times as Effective 12
  • 14. What tools can YOU use? 14
  • 15. Marketing Roadmap Reviews 1.  Marketing Overview 2.  Website and Blog, including Search Engine “friendliness” 3.  Social Media Optimization 4.  Awareness of Your Brand Online 5.  Your Brand’s Online Reputation 15
  • 16. Tweet Me Friend Me Link Me Call Me •  @Lynnelle and @BoldBusiness •  Facebook.com/Lynnelle •  LinkedIn.com/in/LynnelleWilson •  Facebook.com/BoldBusiness •  BoldVisionConsulting.com •  1-207-221-3492 or lbianco on Skype Lynnelle Wilson Bold Vision Consulting, Inc. Integrating New Communications into Traditional Businesses Consulting, Training and Speaking Other Projects by BVC, Inc. BOLDBusiness.TV – highlighting people NOT doing business as usual 16