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PCRG Community Development Summit
Pittsburgh, PA I May 21-22, 2013
ABOUT THE TERWILLIGER CENTER
Our Mission
Expand housing opportunity by leveraging
the private sector and other partners to
create and sustain mixed-income, mixed-
use urban and suburban neighborhoods.
Our Work
• A multifaceted program of work organized
into four broad categories: (1) research
and education; (2) publications; (3)
outreach and recognition; and (4)
convenings.
• Primary focus on state, regional and local
programs/policies.
PARTNERS AND GOALS
Partners
• Joint Effort: Terwilliger Center &
Infrastructure Initiative.
• Survey Partner: Belden Russonello
Strategists LLC.
Goal
• Inform the housing, transportation,
and land use conversation with new
data.
OBJECTIVES
• American’s satisfaction with their
communities, housing and
transportation.
• What they want for themselves
and their families.
• Interest in compact development.
• How demand varies by
generation.
METHODOLOGY
• Nationwide survey of 1,202 adults
• Conducted January 16- February 3,
2013
• 47 Questions + Demographics
• Survey conducted by live interviewers
on landlines and cell phones.
• Margin of sampling error is plus or
minus 2.9 percentage points at the
95% confidence level.
QUALITY OF LIFE IN COMMUNITY
Currently
Prospectively
63%19%
17%
Staying about the
same
Getting better
49%
38%
7%
5%
Very satisfied
Somewhat satisifed
WE’RE
SATISFIE
D, BUT…
SATISFACTION WITH COMMUNITY FEATURES
WE LIKE
TRANSIT
(IF WE
HAVE IT)
LURE OF HOMEOWNERSHIP REMAINS
71% believe “buying a home is
probably a good investment for me.”
Especially true for:
• Incomes greater than $75K (87%)
• College graduates (80%)
• Generation X (79%)
THE LURE OF
HOMEOWNER
SHIP IS STILL
STRONG
LIKELY MOVERS EXPECTING TO OWN
WITHIN 5 YEARS
56%
26%
15%
3%
48%
47%
67%
15%
14%
2%
73%
25%
Current Expected
Single-family home
Apartment
Duplex, row
house, or
townhouse
Manufactured or
mobile home
Own
HOW WE MOVE IS CHANGING
HOW WE MOVE AT LEAST
ONCE A WEEK
Among the general population:
• 91% go somewhere by car, truck, or
motorcycle
• 44% walk several blocks or more
• 11% take public transit
• 14% ride a bike
JUST AMONG COMMUTERS…WHO USES
PUBLIC TRANSPORTATION?
11% of all commuters take public
transportation:
• Big city residents (32%)
• African Americans (32%)
• Latinos (20%)
• Incomes under $25K (24%)
• Generation Y (18%)
• Singles (21%)
• Northeast residents (21%)
RENTERS
MATTER
A NATION
ON THE
MOVE
PREFERENCES FOR CITY LIVING
MOVERS
WANT
COMPACT
DEVELOPME
NT TOO
WAR BABIES (67-82) &
SILENT GENERATION (83+)
Most likely to…
• Stay in their current homes
• Want to live in walkable
neighborhoods
• Want to be close to health
services, friends and family, shopping
and entertainment
• Live alone
BABY BOOMERS (48-66)
Unlikely to move soon, but when they
do, they want to…
• Live in a smaller home and have a
shorter commute
• Be close to parks and open space
• Have space between them and their
neighbors
• Live where the homes are similar
GENERATION X (35-47)
Many anticipate moving in the next 5
years, when they do, they are…
• Unlikely to move to mixed use
communities
• Likely to buy a single-family home
This generation is the most likely to…
• Have children under 18 living at
home
• Be married
• Be highly educated
GENERATION Y (18-34)
Most likely to…
• Live in mixed-use communities
• Be unsatisfied with where they live
currently
• Move within the next five years
• Move to a walkable community with
public transit options
THANK YOU!
Lynn Ross
Email: lynn.ross@uli.org
Phone: 202-624-7046
Twitter: @mslynnross or @ULIHousing
Full survey results, video, blogs:
http://www.uli.org/communitysurve
y

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America in 2013: A ULI Survey of Views on Housing, Transportation and Community

  • 1. PCRG Community Development Summit Pittsburgh, PA I May 21-22, 2013
  • 2. ABOUT THE TERWILLIGER CENTER Our Mission Expand housing opportunity by leveraging the private sector and other partners to create and sustain mixed-income, mixed- use urban and suburban neighborhoods. Our Work • A multifaceted program of work organized into four broad categories: (1) research and education; (2) publications; (3) outreach and recognition; and (4) convenings. • Primary focus on state, regional and local programs/policies.
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  • 4. PARTNERS AND GOALS Partners • Joint Effort: Terwilliger Center & Infrastructure Initiative. • Survey Partner: Belden Russonello Strategists LLC. Goal • Inform the housing, transportation, and land use conversation with new data.
  • 5. OBJECTIVES • American’s satisfaction with their communities, housing and transportation. • What they want for themselves and their families. • Interest in compact development. • How demand varies by generation.
  • 6. METHODOLOGY • Nationwide survey of 1,202 adults • Conducted January 16- February 3, 2013 • 47 Questions + Demographics • Survey conducted by live interviewers on landlines and cell phones. • Margin of sampling error is plus or minus 2.9 percentage points at the 95% confidence level.
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  • 9. QUALITY OF LIFE IN COMMUNITY Currently Prospectively 63%19% 17% Staying about the same Getting better 49% 38% 7% 5% Very satisfied Somewhat satisifed
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  • 13. LURE OF HOMEOWNERSHIP REMAINS 71% believe “buying a home is probably a good investment for me.” Especially true for: • Incomes greater than $75K (87%) • College graduates (80%) • Generation X (79%)
  • 14. THE LURE OF HOMEOWNER SHIP IS STILL STRONG
  • 15. LIKELY MOVERS EXPECTING TO OWN WITHIN 5 YEARS 56% 26% 15% 3% 48% 47% 67% 15% 14% 2% 73% 25% Current Expected Single-family home Apartment Duplex, row house, or townhouse Manufactured or mobile home Own
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  • 17. HOW WE MOVE IS CHANGING
  • 18. HOW WE MOVE AT LEAST ONCE A WEEK Among the general population: • 91% go somewhere by car, truck, or motorcycle • 44% walk several blocks or more • 11% take public transit • 14% ride a bike
  • 19. JUST AMONG COMMUTERS…WHO USES PUBLIC TRANSPORTATION? 11% of all commuters take public transportation: • Big city residents (32%) • African Americans (32%) • Latinos (20%) • Incomes under $25K (24%) • Generation Y (18%) • Singles (21%) • Northeast residents (21%)
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  • 31. WAR BABIES (67-82) & SILENT GENERATION (83+) Most likely to… • Stay in their current homes • Want to live in walkable neighborhoods • Want to be close to health services, friends and family, shopping and entertainment • Live alone
  • 32. BABY BOOMERS (48-66) Unlikely to move soon, but when they do, they want to… • Live in a smaller home and have a shorter commute • Be close to parks and open space • Have space between them and their neighbors • Live where the homes are similar
  • 33. GENERATION X (35-47) Many anticipate moving in the next 5 years, when they do, they are… • Unlikely to move to mixed use communities • Likely to buy a single-family home This generation is the most likely to… • Have children under 18 living at home • Be married • Be highly educated
  • 34. GENERATION Y (18-34) Most likely to… • Live in mixed-use communities • Be unsatisfied with where they live currently • Move within the next five years • Move to a walkable community with public transit options
  • 35. THANK YOU! Lynn Ross Email: lynn.ross@uli.org Phone: 202-624-7046 Twitter: @mslynnross or @ULIHousing Full survey results, video, blogs: http://www.uli.org/communitysurve y