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2
Course outline overview
Chapter # 1: Introduction to Management
Chapter # 2: Strategic Planning
Chapter # 3: HR Management & Staffing
Chapter # 4: Marketing
Chapter # 5: Product
Note: The following chapters are selected topics due to their relevance
and importance to student's related studies
3
Definition
CHAPTER 1: Definition ,Principles and Basics of
Management
4
Management is the process of achieving goals and objectives
effectively and efficiently through and with the people.
Management Defined
"Management is a process of designing and maintaining an
environment in which individuals work together in groups to
effectively and efficiently accomplish selected aims".
1
2
5
Management Defined Cont’d
Management is the process of achieving organizational goals and
objectives effectively and efficiently by using management functions
i.e.
– Planning
– Organizing
– leading
– Controlling
3
Management is a set of activities directed at an organization's
resources with the aim of achieving organizational goals in an
efficient and effective manner.
4
6
These definitions when expanded have these
implications:
• Management is thus a continuous effort aimed at shaping an organization and
contributing to its overall growth.
• The functions of managers include planning, organizing, staffing, leading and
controlling.
• These functions are essential to any kind of organization.
• It applies to managers at all hierarchical levels.
• The aim of managers is to increase productivity, effectiveness and efficiency.
7
Elements of definition
• Process - represents ongoing functions or primary activities engaged in by
managers
• Efficiency - getting the most output from the least amount of inputs
• “doing things right”
• concerned with means
• Achieving the objectives in time
• Effectiveness - completing activities so that organizational goals are attained
• “doing the right things”
• concerned with ends
• Achieving the objectives on time
8
Goals
Low
Waste
High
Attainment
Means
Efficiency
Ends
Effectiveness
Efficiency and Effectiveness
ResourceUsage
GoalAttainment
FOM 1.9
9
Management: Science or Art?
Science is a collection of systematic knowledge, collection of truths and
inferences after continuous study and experiments. It has fundamental
principles discovered.
Art uses the known rules and principles and uses the skill, expertise, wisdom,
experience to achieve the desired result.
Management is both art and science.
Management has got two faces like a coin; on one side it is art
and on the other it is science. Management has got scientific
principles which constitute the elements of Science and Skills
and talent which are attributes of Art.
10
Basics of Management
11
Organization
Organizations are groups of people, with ideas and resources, working
toward common goals.
OR
A systematic arrangement of people brought together to accomplish some
specific purpose is called organization.
People
Deliberate
Structure
Distinct Purpose
Characteristics of Organization
12
Manager
A manager is someone whose primary responsibility is to carry out the
management process within an organization to achieve the organizational
goals.
Changing nature of organizations and work has blurred the clear lines of
distinction between managers and non-managerial employees
13
Managerial skills
Managerial Skills
Primary Skills
• Conceptual Skill
• Technical Skill
• Human Skill
Secondary Skills
• Design Skill
• Communication Skill
• Leadership Skill
14
Managerial skills Cont’d
Conceptual skills:
• This refers to the ability to think and conceptualize abstract
situations. These abilities are required for making complex
decisions.
In short it is:
• The mental capacity to develop plans, strategies and vision
Human or interpersonal skills:
• This includes the ability to understand other people and interact
effectively with them. The human skills are also important in
creation of an environment in which people feel secure and free to
express their opinions.
In short it is:
• The ability to work with other people in teams
15
Managerial skills Cont’d
Technical skills:
• These skills include the knowledge, abilities of and proficiency in
activities involving methods, processes and procedures in the
relevant fields as accounting, engineering, manufacturing etc.
Or in short:
• The ability to use the knowledge or techniques of a particular
discipline to attain ends
Design skills:
• These skills enable a manager to handle and solve any kind of
unforeseen or actual problems, that may crop up in the
organization. Such problems could arise due to internal factors or
external factors and/or both.
In short it is:
• The problem solving skill
16
Managerial skills Cont’d
Communication skills:
• The abilities of exchanging ideas and information effectively. To
understand others and let others understand comprehensively.
Leadership skills
• The abilities to influence other people to achieve the common
goal.
17
Skill distribution at various management levels
18
Roles of manager
Role: a set of expectation for one’s behavior
In 1960, Henry Mintzberg conducted a study to understand about the managerial
roles. He identified 10 managerial roles that are common to all managers.
These 10 managerial roles are grouped under: Interpersonal, decisional, and
informational roles.
Roles of Manager
Interpersonal
• Figurehead
• Leader
• Liaison
Informational
• Monitor
• Disseminator
• Spokesperson
Decisional
• Entrepreneur
• Disturbance handler
• Resource allocator
• Negotiator
19
Roles of manager Cont’d
A: Inter-personal Role
1. Figurehead: Represents the company on social occasions. Attending the flag
hosting ceremony, receiving visitors or taking visitors for dinner etc.
2. Leader: In the role of a leader, the manager motivates, encourages, and
builds enthusiasm among the employees. Training subordinates to work under
pressure, forms part of the responsibilities of a manager.
3. Liaison: Consists of relating to others outside the group or organization.
Serves as a link between people, groups or organization. The negotiation of
prices with the suppliers regarding raw materials is an example for the role of
liaison.
20
Roles of manager Cont’d
B: Decisional Role:
1. Entrepreneur: Act as an initiator and designer and encourage changes and
innovation, identify new ideas, delegate idea and responsibility to others.
2. Disturbance handler: Take corrective action during disputes or crises;
resolves conflicts among subordinates; adapt to environmental crisis.
3. Resource allocator: Decides distribution of resources among various
individuals and groups in the organization.
4. Negotiator: Negotiates with subordinates, groups or organizations- both
internal and external. Represents department during negotiation of union
contracts, sales, purchases, budgets; represent departmental interests
21
Roles of manager Cont’d
Informational role:
1. Monitor: Emerges as nerve center of internal and external information
about Information.
2. Disseminator: Transmits information received from other employees to
members of the organization.
3. Spokesperson: Transmits information to the people who are external to the
organization, i.e., government, media etc. For instance, a manager addresses
a press conference announcing a new product launch or other major deal.
22
Functions of management
Planning
1 Planning is the process of setting goals, and charting the best way of action for
achieving the goals. This function also includes, considering the various steps to
be taken to encourage the necessary levels of change and innovation.
Organizing
2 Organizing is the process of allocating and arranging work, authority and
resources, to the members of the organization so that they can successfully
execute the plans.
Staffing
3 A: Staffing is the process of filling the positions in the organization and keeping
them filled.
B: Staffing is the process of recruiting and selecting the right person for the right
job at the right time in the right place.
Leading
3 Leading involves directing, influencing and motivating employees to perform
essential tasks. This function involves display of leadership qualities, different
leadership styles, different influencing powers, with excellent abilities of
communication and motivation.
Controlling
4 Controlling is the process of devising various checks to ensure that planned
performance is actually achieved. It involves ensuring that actual activities
conform to the planned activities. Monitoring the financial statements, checking
the cash registers to avoid overdraft etc., form part of this process.
23
Levels of management
1. Top Level:
• Top management sets the mission and goals, develops policies, evaluates the
overall performance of various departments, responsible for the business as a
whole and is concerned mainly with long-term planning
2. Middle Level:
• Middle level management develops departmental goals, executes the policies,
plans and strategies determined by top management , develops medium- term
plans and supervises and coordinate lower-level managers’ activities
2. Lower (Supervisory, frontline) Level:
• Lower level management takes charge of day-to-day operations, is involved in
preparing detailed short-range plans, is responsible for smaller segments of
the business, executes plans of middle management , guides staff in their own
subsections and keep close control over their activities
24
First-Line Management
Foreman, Supervisors, Office Managers
Middle Management
Plant Managers, Division Managers,
Department Managers
Top
Management
President, CEO,
Executive
Vice Presidents
Levels of management
Non- Managerial Employees
25
Planning
Planning
Planning
Organizing
Organizing
Organizing
Staffing
Staffing
Staffing
Directing
Controlling
Directing
Directing
Controlling
Controlling
Top
Managers
Middle
Managers
First-Line
Managers
Least
Important
Most
Important
Importance of management functions to managers in
each level
Correspondence
And
Terminologies
26
Strategic planning
What is Strategy?
Strategy is an internal response of an
organization to the demands of the external
environment from a general point of view.
27
Strategic planning
Strategic planning
helps us…
• establish priorities
• choose actions
• create a game plan
• allocate resources
28
Strategic planning
Why do Strategic Planning?
be proactive about the future
• improve performance
• open mind
• solve major issues at a macro level
• communicate what is most important
If you fail to plan, then you plan to fail.
29
Strategic planning
30
Strategic planning
A Good Strategic Plan should…
• visionary
• flexible
• guide decision making at lower levels
• address critical performance issues
• balance between capability vs. want
31
Strategic planning
32
Strategic planning
33
Strategic planning
34
Strategic planning
35
Strategic planning
36
Zara
case study
Strategic planning

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Managerial studies part of ch 1

  • 1.
  • 2. 2 Course outline overview Chapter # 1: Introduction to Management Chapter # 2: Strategic Planning Chapter # 3: HR Management & Staffing Chapter # 4: Marketing Chapter # 5: Product Note: The following chapters are selected topics due to their relevance and importance to student's related studies
  • 3. 3 Definition CHAPTER 1: Definition ,Principles and Basics of Management
  • 4. 4 Management is the process of achieving goals and objectives effectively and efficiently through and with the people. Management Defined "Management is a process of designing and maintaining an environment in which individuals work together in groups to effectively and efficiently accomplish selected aims". 1 2
  • 5. 5 Management Defined Cont’d Management is the process of achieving organizational goals and objectives effectively and efficiently by using management functions i.e. – Planning – Organizing – leading – Controlling 3 Management is a set of activities directed at an organization's resources with the aim of achieving organizational goals in an efficient and effective manner. 4
  • 6. 6 These definitions when expanded have these implications: • Management is thus a continuous effort aimed at shaping an organization and contributing to its overall growth. • The functions of managers include planning, organizing, staffing, leading and controlling. • These functions are essential to any kind of organization. • It applies to managers at all hierarchical levels. • The aim of managers is to increase productivity, effectiveness and efficiency.
  • 7. 7 Elements of definition • Process - represents ongoing functions or primary activities engaged in by managers • Efficiency - getting the most output from the least amount of inputs • “doing things right” • concerned with means • Achieving the objectives in time • Effectiveness - completing activities so that organizational goals are attained • “doing the right things” • concerned with ends • Achieving the objectives on time
  • 9. 9 Management: Science or Art? Science is a collection of systematic knowledge, collection of truths and inferences after continuous study and experiments. It has fundamental principles discovered. Art uses the known rules and principles and uses the skill, expertise, wisdom, experience to achieve the desired result. Management is both art and science. Management has got two faces like a coin; on one side it is art and on the other it is science. Management has got scientific principles which constitute the elements of Science and Skills and talent which are attributes of Art.
  • 11. 11 Organization Organizations are groups of people, with ideas and resources, working toward common goals. OR A systematic arrangement of people brought together to accomplish some specific purpose is called organization. People Deliberate Structure Distinct Purpose Characteristics of Organization
  • 12. 12 Manager A manager is someone whose primary responsibility is to carry out the management process within an organization to achieve the organizational goals. Changing nature of organizations and work has blurred the clear lines of distinction between managers and non-managerial employees
  • 13. 13 Managerial skills Managerial Skills Primary Skills • Conceptual Skill • Technical Skill • Human Skill Secondary Skills • Design Skill • Communication Skill • Leadership Skill
  • 14. 14 Managerial skills Cont’d Conceptual skills: • This refers to the ability to think and conceptualize abstract situations. These abilities are required for making complex decisions. In short it is: • The mental capacity to develop plans, strategies and vision Human or interpersonal skills: • This includes the ability to understand other people and interact effectively with them. The human skills are also important in creation of an environment in which people feel secure and free to express their opinions. In short it is: • The ability to work with other people in teams
  • 15. 15 Managerial skills Cont’d Technical skills: • These skills include the knowledge, abilities of and proficiency in activities involving methods, processes and procedures in the relevant fields as accounting, engineering, manufacturing etc. Or in short: • The ability to use the knowledge or techniques of a particular discipline to attain ends Design skills: • These skills enable a manager to handle and solve any kind of unforeseen or actual problems, that may crop up in the organization. Such problems could arise due to internal factors or external factors and/or both. In short it is: • The problem solving skill
  • 16. 16 Managerial skills Cont’d Communication skills: • The abilities of exchanging ideas and information effectively. To understand others and let others understand comprehensively. Leadership skills • The abilities to influence other people to achieve the common goal.
  • 17. 17 Skill distribution at various management levels
  • 18. 18 Roles of manager Role: a set of expectation for one’s behavior In 1960, Henry Mintzberg conducted a study to understand about the managerial roles. He identified 10 managerial roles that are common to all managers. These 10 managerial roles are grouped under: Interpersonal, decisional, and informational roles. Roles of Manager Interpersonal • Figurehead • Leader • Liaison Informational • Monitor • Disseminator • Spokesperson Decisional • Entrepreneur • Disturbance handler • Resource allocator • Negotiator
  • 19. 19 Roles of manager Cont’d A: Inter-personal Role 1. Figurehead: Represents the company on social occasions. Attending the flag hosting ceremony, receiving visitors or taking visitors for dinner etc. 2. Leader: In the role of a leader, the manager motivates, encourages, and builds enthusiasm among the employees. Training subordinates to work under pressure, forms part of the responsibilities of a manager. 3. Liaison: Consists of relating to others outside the group or organization. Serves as a link between people, groups or organization. The negotiation of prices with the suppliers regarding raw materials is an example for the role of liaison.
  • 20. 20 Roles of manager Cont’d B: Decisional Role: 1. Entrepreneur: Act as an initiator and designer and encourage changes and innovation, identify new ideas, delegate idea and responsibility to others. 2. Disturbance handler: Take corrective action during disputes or crises; resolves conflicts among subordinates; adapt to environmental crisis. 3. Resource allocator: Decides distribution of resources among various individuals and groups in the organization. 4. Negotiator: Negotiates with subordinates, groups or organizations- both internal and external. Represents department during negotiation of union contracts, sales, purchases, budgets; represent departmental interests
  • 21. 21 Roles of manager Cont’d Informational role: 1. Monitor: Emerges as nerve center of internal and external information about Information. 2. Disseminator: Transmits information received from other employees to members of the organization. 3. Spokesperson: Transmits information to the people who are external to the organization, i.e., government, media etc. For instance, a manager addresses a press conference announcing a new product launch or other major deal.
  • 22. 22 Functions of management Planning 1 Planning is the process of setting goals, and charting the best way of action for achieving the goals. This function also includes, considering the various steps to be taken to encourage the necessary levels of change and innovation. Organizing 2 Organizing is the process of allocating and arranging work, authority and resources, to the members of the organization so that they can successfully execute the plans. Staffing 3 A: Staffing is the process of filling the positions in the organization and keeping them filled. B: Staffing is the process of recruiting and selecting the right person for the right job at the right time in the right place. Leading 3 Leading involves directing, influencing and motivating employees to perform essential tasks. This function involves display of leadership qualities, different leadership styles, different influencing powers, with excellent abilities of communication and motivation. Controlling 4 Controlling is the process of devising various checks to ensure that planned performance is actually achieved. It involves ensuring that actual activities conform to the planned activities. Monitoring the financial statements, checking the cash registers to avoid overdraft etc., form part of this process.
  • 23. 23 Levels of management 1. Top Level: • Top management sets the mission and goals, develops policies, evaluates the overall performance of various departments, responsible for the business as a whole and is concerned mainly with long-term planning 2. Middle Level: • Middle level management develops departmental goals, executes the policies, plans and strategies determined by top management , develops medium- term plans and supervises and coordinate lower-level managers’ activities 2. Lower (Supervisory, frontline) Level: • Lower level management takes charge of day-to-day operations, is involved in preparing detailed short-range plans, is responsible for smaller segments of the business, executes plans of middle management , guides staff in their own subsections and keep close control over their activities
  • 24. 24 First-Line Management Foreman, Supervisors, Office Managers Middle Management Plant Managers, Division Managers, Department Managers Top Management President, CEO, Executive Vice Presidents Levels of management Non- Managerial Employees
  • 26. 26 Strategic planning What is Strategy? Strategy is an internal response of an organization to the demands of the external environment from a general point of view.
  • 27. 27 Strategic planning Strategic planning helps us… • establish priorities • choose actions • create a game plan • allocate resources
  • 28. 28 Strategic planning Why do Strategic Planning? be proactive about the future • improve performance • open mind • solve major issues at a macro level • communicate what is most important If you fail to plan, then you plan to fail.
  • 30. 30 Strategic planning A Good Strategic Plan should… • visionary • flexible • guide decision making at lower levels • address critical performance issues • balance between capability vs. want