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“The people who are crazy enough to think they can change the world are the ones who do.”
– Steve Jobs –
44 362
Business creations
in France in June 2015
A world of uncertainty
Over 50%
Failure rate
on industrial new products
How to fix It ?
Some claim to own a secret recipe…
We don’t !
It’s not a secret sauce
It’s not about magic
And there’s no scam…
It’s… Made 2 Delight!
Crazy people who aim to change the world
Creating emotions…
Why do women
fall in love with
these shoes ?
Why are people crazy about Apple ?
Because they

generate emotions !
“The potential of a product resides in its capacity to

generate emotions, bring smiles, and delight customers.”
Validating assumptions…
It’s an amazing aircraft…

…but a commercial flop
Such a simple
idea…
…Became a
digital
revolution
“Everybody can have a great idea, but the enduser is the one and only
person who can make it a success.”
Creating Culture…
Working at Spotify…
Being part of the Zappos family…
“If there’s a recipe for success,

collaboration, shared values and happiness are the ingredients.”
The potential of

a product resides in

its capacity to

generate emotions,

bring smiles, and delight
customers.
Everybody can have

a great idea, but the
enduser is the one and only
person who can make it a
success.
If there’s a recipe

for success,

collaboration, shared values
and happiness

are the ingredients.
Did we create something new ?
– Steve Jobs –
“Creativity is just connecting things. When you ask creative people how
they did something, they feel a little guilty because they didn't really do it,
they just saw something. It seemed obvious to them after a while.
That's because they were able to connect experiences they've had 

and synthesize new things.”
We’ve read, mixed, tested everyday,
tweaked, failed often and learned a lot!
We met amazing people
And received the greatest gifts
– Fergie Miller - Varsity Ventures Challenge –
“Thank you so much for coming to London to run the Agile session with
the teams. I don't know what to say - it was extremely kind of you and we
hugely appreciate the time and support you gave to the startups.
The session was a great way to create the group dynamic we wanted and
to get the teams working better and faster!”
Now it’s your turn…
Stay hungry, stay foolish!
Thank you!

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