SlideShare une entreprise Scribd logo

Gfl marjetin

•Télécharger en tant que PPT, PDF•
•
M
madhvih
Formation
1  sur  27
A marketing management case study on Grove Fresh Ltd - Marketing Organic Juices
Road Map to GFL case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Background of Grove fresh Ltd (GFL) ----------------------------------------------------------- ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Turnover of Grove Fresh Ltd. -------------------------------------------------------------
Marketing Grove Fresh ----------------------------------------------------------- ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
250ml 500ml 1litre 2litre 3litre Grove Juice of Orange Grove Juice of Orange Grove Juice of Orange Grove Juice of Orange Grove Juice of Orange Grove Juice of Mandarin Grove Juice of Mandarin Grove Juice of Orange Pulp Free Grove Juice of Mandarin & Mango Grove Juice of Mandarin & Mango Grove Juice of Mandarin Grove Juice of the Tropics Grove Juice of Ruby Red Grapefruit Grove Juice of Mandarin & Mango Product categories:
Pricing ---------------------------------------------------------------- ,[object Object],[object Object],Sr. No. Brand Price of 1 liter 1. Luscombe Devon £ 3.80 2. Sainsbury Pure ,[object Object],3. Duchy Originals Refresher £ 2.60 4. Tesco Pure 99 pence
[object Object],[object Object],[object Object],[object Object],[object Object]
Advertisement ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges ---------------------------------------------------------------- ,[object Object],[object Object],[object Object],[object Object],[object Object],Year Volume Growth % Revenue Growth % 1999 224 175 2000 47 35 2001 15 13 2002 8 7 2003 5 5 2004 5 5
Outlook ,[object Object],[object Object],[object Object],[object Object],[object Object]
4Ps ---------------------------------------------------------------- ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
---------------------------------------------------------------- Political Analysis ,[object Object],[object Object],[object Object],PEST Analysis
Economical Analysis ,[object Object],[object Object],[object Object],[object Object]
Technological Analysis ,[object Object],[object Object],[object Object]
SWOT ANALYSIS ---------------------------------------------------------------- ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommandé

Grove Fresh
Grove FreshGrove Fresh
Grove Freshmanishonlin
 
GROVE FRESH LTD. – MARKETING ORGANIC JUICES
GROVE FRESH LTD. – MARKETING ORGANIC JUICESGROVE FRESH LTD. – MARKETING ORGANIC JUICES
GROVE FRESH LTD. – MARKETING ORGANIC JUICESAnshul Gupta
 
Chinese Juice Market Analysis
Chinese Juice Market AnalysisChinese Juice Market Analysis
Chinese Juice Market AnalysisHe Jiang
 
Beverage Industry Analysis
Beverage Industry AnalysisBeverage Industry Analysis
Beverage Industry AnalysisANNI GUPTA
 
Political & macro enviroment impact on coca cola
Political & macro enviroment impact on coca colaPolitical & macro enviroment impact on coca cola
Political & macro enviroment impact on coca colaManjula Weerakoon
 
Nature View Farm Case Study
Nature View Farm Case StudyNature View Farm Case Study
Nature View Farm Case StudyAnubhav Ghosh
 
Natureview frame
Natureview frameNatureview frame
Natureview frameBharath Pochu
 
Short presentaiton
Short presentaitonShort presentaiton
Short presentaitonSoumya Kethu
 

Recommandé

Grove Fresh
Grove FreshGrove Fresh
Grove Freshmanishonlin
 
GROVE FRESH LTD. – MARKETING ORGANIC JUICES
GROVE FRESH LTD. – MARKETING ORGANIC JUICESGROVE FRESH LTD. – MARKETING ORGANIC JUICES
GROVE FRESH LTD. – MARKETING ORGANIC JUICESAnshul Gupta
 
Chinese Juice Market Analysis
Chinese Juice Market AnalysisChinese Juice Market Analysis
Chinese Juice Market AnalysisHe Jiang
 
Beverage Industry Analysis
Beverage Industry AnalysisBeverage Industry Analysis
Beverage Industry AnalysisANNI GUPTA
 
Political & macro enviroment impact on coca cola
Political & macro enviroment impact on coca colaPolitical & macro enviroment impact on coca cola
Political & macro enviroment impact on coca colaManjula Weerakoon
 
Nature View Farm Case Study
Nature View Farm Case StudyNature View Farm Case Study
Nature View Farm Case StudyAnubhav Ghosh
 
Natureview frame
Natureview frameNatureview frame
Natureview frameBharath Pochu
 
Short presentaiton
Short presentaitonShort presentaiton
Short presentaitonSoumya Kethu
 
Soft Drink Industry
Soft Drink IndustrySoft Drink Industry
Soft Drink IndustrySeth P.
 
Digital Marketing Campaign For Innocent Drinks
Digital Marketing Campaign For Innocent DrinksDigital Marketing Campaign For Innocent Drinks
Digital Marketing Campaign For Innocent DrinksJessica Enright MSc QFA
 
Hawaiian punch Irinel Ciocioc
Hawaiian punch Irinel CiociocHawaiian punch Irinel Ciocioc
Hawaiian punch Irinel Ciociocirinelc
 
Market mapping of packaged water & juice in india
Market mapping of packaged water & juice in indiaMarket mapping of packaged water & juice in india
Market mapping of packaged water & juice in indiarajeev681986
 
Marketing plane
Marketing planeMarketing plane
Marketing planeAl Amin
 
Presentation3
Presentation3Presentation3
Presentation3Haya Al-kuwari
 
Nature view farm case study
Nature view farm case studyNature view farm case study
Nature view farm case studyRishi Bansal
 
Natureview farm
Natureview farmNatureview farm
Natureview farmNandyala Venkat Reddy
 
Natureview
NatureviewNatureview
NatureviewAshish Mehta
 
Global Carbonated Beverage Market (2017-2022)
Global Carbonated Beverage Market (2017-2022)Global Carbonated Beverage Market (2017-2022)
Global Carbonated Beverage Market (2017-2022)Abhishek Bhowmick
 
Consumer and Innovation Trends in Desserts and Ice Cream
Consumer and Innovation Trends in Desserts and Ice CreamConsumer and Innovation Trends in Desserts and Ice Cream
Consumer and Innovation Trends in Desserts and Ice CreamDatamonitor Consumer
 
Natureview farm case study
Natureview farm case studyNatureview farm case study
Natureview farm case studyRagu Raman Suresh Babu
 
Natureview farm case study
Natureview farm case studyNatureview farm case study
Natureview farm case studyRagu Raman Suresh Babu
 
Natureview Farm - HBR Case Study
Natureview Farm - HBR Case StudyNatureview Farm - HBR Case Study
Natureview Farm - HBR Case StudyTejus Vamshi
 
Natureview Farm - HBR Case Study
Natureview Farm - HBR Case StudyNatureview Farm - HBR Case Study
Natureview Farm - HBR Case StudyShomik Biswas
 
Natureview Farm
Natureview FarmNatureview Farm
Natureview FarmABHIYU JAIN
 
Natureview
NatureviewNatureview
NatureviewSushant Charaya
 
Natureview Farm : Harvard Business School Case
Natureview Farm : Harvard Business School CaseNatureview Farm : Harvard Business School Case
Natureview Farm : Harvard Business School CaseAnmol Agrawal
 
Corporate Research Project on Carbonated Drinks Industry in Dubai
Corporate Research Project on Carbonated Drinks Industry in DubaiCorporate Research Project on Carbonated Drinks Industry in Dubai
Corporate Research Project on Carbonated Drinks Industry in DubaiSanket Golechha
 
Fage Pitch Brief
Fage Pitch BriefFage Pitch Brief
Fage Pitch BriefCubeyou Inc
 
Viagra financial outlook for Pfizer, Irinel Ciocioc
Viagra financial outlook for Pfizer, Irinel CiociocViagra financial outlook for Pfizer, Irinel Ciocioc
Viagra financial outlook for Pfizer, Irinel Ciociocirinelc
 
Fruitpunchvr7 110312045656-phpapp01
Fruitpunchvr7 110312045656-phpapp01Fruitpunchvr7 110312045656-phpapp01
Fruitpunchvr7 110312045656-phpapp01Er Devi Lal
 

Contenu connexe

Tendances

Soft Drink Industry
Soft Drink IndustrySoft Drink Industry
Soft Drink IndustrySeth P.
 
Digital Marketing Campaign For Innocent Drinks
Digital Marketing Campaign For Innocent DrinksDigital Marketing Campaign For Innocent Drinks
Digital Marketing Campaign For Innocent DrinksJessica Enright MSc QFA
 
Hawaiian punch Irinel Ciocioc
Hawaiian punch Irinel CiociocHawaiian punch Irinel Ciocioc
Hawaiian punch Irinel Ciociocirinelc
 
Market mapping of packaged water & juice in india
Market mapping of packaged water & juice in indiaMarket mapping of packaged water & juice in india
Market mapping of packaged water & juice in indiarajeev681986
 
Marketing plane
Marketing planeMarketing plane
Marketing planeAl Amin
 
Nature view farm case study
Nature view farm case studyNature view farm case study
Nature view farm case studyRishi Bansal
 
Global Carbonated Beverage Market (2017-2022)
Global Carbonated Beverage Market (2017-2022)Global Carbonated Beverage Market (2017-2022)
Global Carbonated Beverage Market (2017-2022)Abhishek Bhowmick
 
Consumer and Innovation Trends in Desserts and Ice Cream
Consumer and Innovation Trends in Desserts and Ice CreamConsumer and Innovation Trends in Desserts and Ice Cream
Consumer and Innovation Trends in Desserts and Ice CreamDatamonitor Consumer
 
Natureview Farm - HBR Case Study
Natureview Farm - HBR Case StudyNatureview Farm - HBR Case Study
Natureview Farm - HBR Case StudyTejus Vamshi
 
Natureview Farm - HBR Case Study
Natureview Farm - HBR Case StudyNatureview Farm - HBR Case Study
Natureview Farm - HBR Case StudyShomik Biswas
 
Natureview Farm : Harvard Business School Case
Natureview Farm : Harvard Business School CaseNatureview Farm : Harvard Business School Case
Natureview Farm : Harvard Business School CaseAnmol Agrawal
 
Corporate Research Project on Carbonated Drinks Industry in Dubai
Corporate Research Project on Carbonated Drinks Industry in DubaiCorporate Research Project on Carbonated Drinks Industry in Dubai
Corporate Research Project on Carbonated Drinks Industry in DubaiSanket Golechha
 
Fage Pitch Brief
Fage Pitch BriefFage Pitch Brief
Fage Pitch BriefCubeyou Inc
 

Tendances (20)

Soft Drink Industry
Soft Drink IndustrySoft Drink Industry
Soft Drink Industry
 
Digital Marketing Campaign For Innocent Drinks
Digital Marketing Campaign For Innocent DrinksDigital Marketing Campaign For Innocent Drinks
Digital Marketing Campaign For Innocent Drinks
 
Hawaiian punch Irinel Ciocioc
Hawaiian punch Irinel CiociocHawaiian punch Irinel Ciocioc
Hawaiian punch Irinel Ciocioc
 
Market mapping of packaged water & juice in india
Market mapping of packaged water & juice in indiaMarket mapping of packaged water & juice in india
Market mapping of packaged water & juice in india
 
Marketing plane
Marketing planeMarketing plane
Marketing plane
 
Presentation3
Presentation3Presentation3
Presentation3
 
Nature view farm case study
Nature view farm case studyNature view farm case study
Nature view farm case study
 
Natureview farm
Natureview farmNatureview farm
Natureview farm
 
Natureview
NatureviewNatureview
Natureview
 
Global Carbonated Beverage Market (2017-2022)
Global Carbonated Beverage Market (2017-2022)Global Carbonated Beverage Market (2017-2022)
Global Carbonated Beverage Market (2017-2022)
 
Consumer and Innovation Trends in Desserts and Ice Cream
Consumer and Innovation Trends in Desserts and Ice CreamConsumer and Innovation Trends in Desserts and Ice Cream
Consumer and Innovation Trends in Desserts and Ice Cream
 
Natureview farm case study
Natureview farm case studyNatureview farm case study
Natureview farm case study
 
Natureview farm case study
Natureview farm case studyNatureview farm case study
Natureview farm case study
 
Natureview Farm - HBR Case Study
Natureview Farm - HBR Case StudyNatureview Farm - HBR Case Study
Natureview Farm - HBR Case Study
 
Natureview Farm - HBR Case Study
Natureview Farm - HBR Case StudyNatureview Farm - HBR Case Study
Natureview Farm - HBR Case Study
 
Natureview Farm
Natureview FarmNatureview Farm
Natureview Farm
 
Natureview
NatureviewNatureview
Natureview
 
Natureview Farm : Harvard Business School Case
Natureview Farm : Harvard Business School CaseNatureview Farm : Harvard Business School Case
Natureview Farm : Harvard Business School Case
 
Corporate Research Project on Carbonated Drinks Industry in Dubai
Corporate Research Project on Carbonated Drinks Industry in DubaiCorporate Research Project on Carbonated Drinks Industry in Dubai
Corporate Research Project on Carbonated Drinks Industry in Dubai
 
Fage Pitch Brief
Fage Pitch BriefFage Pitch Brief
Fage Pitch Brief
 

En vedette

Viagra financial outlook for Pfizer, Irinel Ciocioc
Viagra financial outlook for Pfizer, Irinel CiociocViagra financial outlook for Pfizer, Irinel Ciocioc
Viagra financial outlook for Pfizer, Irinel Ciociocirinelc
 
Fruitpunchvr7 110312045656-phpapp01
Fruitpunchvr7 110312045656-phpapp01Fruitpunchvr7 110312045656-phpapp01
Fruitpunchvr7 110312045656-phpapp01Er Devi Lal
 
Presentation FDP MARKETING SDN BHD-JUICES
Presentation FDP MARKETING SDN BHD-JUICESPresentation FDP MARKETING SDN BHD-JUICES
Presentation FDP MARKETING SDN BHD-JUICESYap swee ean
 
principle of marketing "Bara sAft" JUICE project
principle of marketing "Bara sAft" JUICE projectprinciple of marketing "Bara sAft" JUICE project
principle of marketing "Bara sAft" JUICE projectchfahdi
 
Consumer behavior project launching fruit juice
Consumer behavior project launching fruit juiceConsumer behavior project launching fruit juice
Consumer behavior project launching fruit juiceRaja Umair Arshed
 
rasna marketing management
rasna marketing management rasna marketing management
rasna marketing management anujramman
 
Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...
Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...
Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...Hypup Media
 
New product launching strategies of fmcg companies
New product launching strategies of fmcg companiesNew product launching strategies of fmcg companies
New product launching strategies of fmcg companiesAyush Singh
 
Fruit punch - Launching a New Product - Marketing
Fruit punch - Launching a New Product - MarketingFruit punch - Launching a New Product - Marketing
Fruit punch - Launching a New Product - MarketingCotecna Inspection
 
Fresh Punch, New product strategy
Fresh Punch, New product strategyFresh Punch, New product strategy
Fresh Punch, New product strategyguest595aed
 
A Guide to SlideShare Analytics - Excerpts from Hubspot's Step by Step Guide ...
A Guide to SlideShare Analytics - Excerpts from Hubspot's Step by Step Guide ...A Guide to SlideShare Analytics - Excerpts from Hubspot's Step by Step Guide ...
A Guide to SlideShare Analytics - Excerpts from Hubspot's Step by Step Guide ...SlideShare
 
2015 Upload Campaigns Calendar - SlideShare
2015 Upload Campaigns Calendar - SlideShare2015 Upload Campaigns Calendar - SlideShare
2015 Upload Campaigns Calendar - SlideShareSlideShare
 
What to Upload to SlideShare
What to Upload to SlideShareWhat to Upload to SlideShare
What to Upload to SlideShareSlideShare
 
Getting Started With SlideShare
Getting Started With SlideShareGetting Started With SlideShare
Getting Started With SlideShareSlideShare
 

En vedette (18)

Viagra financial outlook for Pfizer, Irinel Ciocioc
Viagra financial outlook for Pfizer, Irinel CiociocViagra financial outlook for Pfizer, Irinel Ciocioc
Viagra financial outlook for Pfizer, Irinel Ciocioc
 
Fruitpunchvr7 110312045656-phpapp01
Fruitpunchvr7 110312045656-phpapp01Fruitpunchvr7 110312045656-phpapp01
Fruitpunchvr7 110312045656-phpapp01
 
Presentation FDP MARKETING SDN BHD-JUICES
Presentation FDP MARKETING SDN BHD-JUICESPresentation FDP MARKETING SDN BHD-JUICES
Presentation FDP MARKETING SDN BHD-JUICES
 
Npd
NpdNpd
Npd
 
principle of marketing "Bara sAft" JUICE project
principle of marketing "Bara sAft" JUICE projectprinciple of marketing "Bara sAft" JUICE project
principle of marketing "Bara sAft" JUICE project
 
Consumer behavior project launching fruit juice
Consumer behavior project launching fruit juiceConsumer behavior project launching fruit juice
Consumer behavior project launching fruit juice
 
jaul coconut water
jaul coconut waterjaul coconut water
jaul coconut water
 
rasna marketing management
rasna marketing management rasna marketing management
rasna marketing management
 
New Launch Strategy & Product Cycle
New Launch Strategy & Product CycleNew Launch Strategy & Product Cycle
New Launch Strategy & Product Cycle
 
Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...
Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...
Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...
 
Marketing for new juice product
Marketing for new juice productMarketing for new juice product
Marketing for new juice product
 
New product launching strategies of fmcg companies
New product launching strategies of fmcg companiesNew product launching strategies of fmcg companies
New product launching strategies of fmcg companies
 
Fruit punch - Launching a New Product - Marketing
Fruit punch - Launching a New Product - MarketingFruit punch - Launching a New Product - Marketing
Fruit punch - Launching a New Product - Marketing
 
Fresh Punch, New product strategy
Fresh Punch, New product strategyFresh Punch, New product strategy
Fresh Punch, New product strategy
 
A Guide to SlideShare Analytics - Excerpts from Hubspot's Step by Step Guide ...
A Guide to SlideShare Analytics - Excerpts from Hubspot's Step by Step Guide ...A Guide to SlideShare Analytics - Excerpts from Hubspot's Step by Step Guide ...
A Guide to SlideShare Analytics - Excerpts from Hubspot's Step by Step Guide ...
 
2015 Upload Campaigns Calendar - SlideShare
2015 Upload Campaigns Calendar - SlideShare2015 Upload Campaigns Calendar - SlideShare
2015 Upload Campaigns Calendar - SlideShare
 
What to Upload to SlideShare
What to Upload to SlideShareWhat to Upload to SlideShare
What to Upload to SlideShare
 
Getting Started With SlideShare
Getting Started With SlideShareGetting Started With SlideShare
Getting Started With SlideShare
 

Similaire à Gfl marjetin

Natureview Farm Study Case -1
Natureview Farm Study Case -1 Natureview Farm Study Case -1
Natureview Farm Study Case -1 Esha Singh
 
Natureview farm case study
Natureview farm case studyNatureview farm case study
Natureview farm case studyMamtaJamgade
 
Launching Krispy Natural : A Case Study
Launching Krispy Natural : A Case StudyLaunching Krispy Natural : A Case Study
Launching Krispy Natural : A Case StudyZain Rizwan
 
Launchingkrispynatural
LaunchingkrispynaturalLaunchingkrispynatural
LaunchingkrispynaturalAkshay Agrawal
 
Launching krispy natural
Launching krispy naturalLaunching krispy natural
Launching krispy naturalGoutham N
 
Launching krispy natural case study analysis
Launching krispy natural case study analysisLaunching krispy natural case study analysis
Launching krispy natural case study analysisAbhishek Pathak
 
Launching Krispy Natural: Cracking the Product Management Code
Launching Krispy Natural: Cracking the Product Management CodeLaunching Krispy Natural: Cracking the Product Management Code
Launching Krispy Natural: Cracking the Product Management CodeFarhan Hayat
 
Launching Krispy Natural: Cracking the Product Management Code
Launching Krispy Natural: Cracking the Product Management CodeLaunching Krispy Natural: Cracking the Product Management Code
Launching Krispy Natural: Cracking the Product Management CodeDhwani Kothari
 
Launching krispy natural case study.
Launching krispy natural case study.Launching krispy natural case study.
Launching krispy natural case study.Saksham Gupta
 
PepsiCo, An analysis of the strategy and parenting advantage
PepsiCo, An analysis of the strategy and parenting advantagePepsiCo, An analysis of the strategy and parenting advantage
PepsiCo, An analysis of the strategy and parenting advantageVladimir Pushmin
 
Dole foods south carolina final presentation 1
Dole foods south carolina final presentation 1Dole foods south carolina final presentation 1
Dole foods south carolina final presentation 1Los Angeles Southwest
 
Dole foods south carolina final presentation
Dole foods south carolina final presentationDole foods south carolina final presentation
Dole foods south carolina final presentationLos Angeles Southwest
 
Krispy natural (hbr case study)
Krispy natural (hbr case study)Krispy natural (hbr case study)
Krispy natural (hbr case study)yogesh sahu
 
Natureview Harvard Case Study Analysis by Shubh
Natureview Harvard Case Study Analysis by ShubhNatureview Harvard Case Study Analysis by Shubh
Natureview Harvard Case Study Analysis by ShubhShubh Patodi
 

Similaire à Gfl marjetin (20)

Natureview Farm Study Case -1
Natureview Farm Study Case -1 Natureview Farm Study Case -1
Natureview Farm Study Case -1
 
Natureview Farm
Natureview FarmNatureview Farm
Natureview Farm
 
Natureview farm case study
Natureview farm case studyNatureview farm case study
Natureview farm case study
 
Launching Krispy Natural : A Case Study
Launching Krispy Natural : A Case StudyLaunching Krispy Natural : A Case Study
Launching Krispy Natural : A Case Study
 
Launchingkrispynatural
LaunchingkrispynaturalLaunchingkrispynatural
Launchingkrispynatural
 
Launching krispy natural
Launching krispy naturalLaunching krispy natural
Launching krispy natural
 
Launching krispy natural case study analysis
Launching krispy natural case study analysisLaunching krispy natural case study analysis
Launching krispy natural case study analysis
 
Unit 2 p2
Unit 2 p2Unit 2 p2
Unit 2 p2
 
Nature View Farm
Nature View FarmNature View Farm
Nature View Farm
 
Nature view
Nature viewNature view
Nature view
 
Natureview
NatureviewNatureview
Natureview
 
Launching Krispy Natural: Cracking the Product Management Code
Launching Krispy Natural: Cracking the Product Management CodeLaunching Krispy Natural: Cracking the Product Management Code
Launching Krispy Natural: Cracking the Product Management Code
 
Launching Krispy Natural: Cracking the Product Management Code
Launching Krispy Natural: Cracking the Product Management CodeLaunching Krispy Natural: Cracking the Product Management Code
Launching Krispy Natural: Cracking the Product Management Code
 
Natureview farm
Natureview farmNatureview farm
Natureview farm
 
Launching krispy natural case study.
Launching krispy natural case study.Launching krispy natural case study.
Launching krispy natural case study.
 
PepsiCo, An analysis of the strategy and parenting advantage
PepsiCo, An analysis of the strategy and parenting advantagePepsiCo, An analysis of the strategy and parenting advantage
PepsiCo, An analysis of the strategy and parenting advantage
 
Dole foods south carolina final presentation 1
Dole foods south carolina final presentation 1Dole foods south carolina final presentation 1
Dole foods south carolina final presentation 1
 
Dole foods south carolina final presentation
Dole foods south carolina final presentationDole foods south carolina final presentation
Dole foods south carolina final presentation
 
Krispy natural (hbr case study)
Krispy natural (hbr case study)Krispy natural (hbr case study)
Krispy natural (hbr case study)
 
Natureview Harvard Case Study Analysis by Shubh
Natureview Harvard Case Study Analysis by ShubhNatureview Harvard Case Study Analysis by Shubh
Natureview Harvard Case Study Analysis by Shubh
 

Plus de madhvih

Linear programming
Linear programmingLinear programming
Linear programmingmadhvih
 
Lecture iv
Lecture ivLecture iv
Lecture ivmadhvih
 
Interim report akriti jain
Interim report akriti jainInterim report akriti jain
Interim report akriti jainmadhvih
 
Hr5 rec selec
Hr5 rec selecHr5 rec selec
Hr5 rec selecmadhvih
 
Hcl info annual report
Hcl info annual reportHcl info annual report
Hcl info annual reportmadhvih
 
Warehousing -mayank
Warehousing -mayankWarehousing -mayank
Warehousing -mayankmadhvih
 
Services
ServicesServices
Servicesmadhvih
 
Satyam infoway case final
Satyam infoway case finalSatyam infoway case final
Satyam infoway case finalmadhvih
 
Partnership act
Partnership actPartnership act
Partnership actmadhvih
 
Marketing of financial products
Marketing of financial productsMarketing of financial products
Marketing of financial productsmadhvih
 

Plus de madhvih (13)

Linear programming
Linear programmingLinear programming
Linear programming
 
Lecture iv
Lecture ivLecture iv
Lecture iv
 
Interim report akriti jain
Interim report akriti jainInterim report akriti jain
Interim report akriti jain
 
Hul
HulHul
Hul
 
Hr5 rec selec
Hr5 rec selecHr5 rec selec
Hr5 rec selec
 
Hcl info annual report
Hcl info annual reportHcl info annual report
Hcl info annual report
 
Ge mcis
Ge mcisGe mcis
Ge mcis
 
Warehousing -mayank
Warehousing -mayankWarehousing -mayank
Warehousing -mayank
 
Suzlon
SuzlonSuzlon
Suzlon
 
Services
ServicesServices
Services
 
Satyam infoway case final
Satyam infoway case finalSatyam infoway case final
Satyam infoway case final
 
Partnership act
Partnership actPartnership act
Partnership act
 
Marketing of financial products
Marketing of financial productsMarketing of financial products
Marketing of financial products
 

Dernier

Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeThiyagu K
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsMebane Rash
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdfQucHHunhnh
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfciinovamais
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactPECB
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introductionMaksud Ahmed
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDThiyagu K
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.pptRamjanShidvankar
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdfQucHHunhnh
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptxMaritesTamaniVerdade
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxVishalSingh1417
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104misteraugie
 
PROCESS RECORDING FORMAT.docx
PROCESS RECORDING FORMAT.docxPROCESS RECORDING FORMAT.docx
PROCESS RECORDING FORMAT.docxPoojaSen20
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...EduSkills OECD
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxheathfieldcps1
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxVishalSingh1417
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsTechSoup
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesCeline George
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxheathfieldcps1
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxVishalSingh1417
 

Dernier (20)

Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SD
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104
 
PROCESS RECORDING FORMAT.docx
PROCESS RECORDING FORMAT.docxPROCESS RECORDING FORMAT.docx
PROCESS RECORDING FORMAT.docx
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 

Gfl marjetin

  • 1. A marketing management case study on Grove Fresh Ltd - Marketing Organic Juices
  • 2.
  • 3.
  • 4.
  • 5. Sales Turnover of Grove Fresh Ltd. -------------------------------------------------------------
  • 6.
  • 7. 250ml 500ml 1litre 2litre 3litre Grove Juice of Orange Grove Juice of Orange Grove Juice of Orange Grove Juice of Orange Grove Juice of Orange Grove Juice of Mandarin Grove Juice of Mandarin Grove Juice of Orange Pulp Free Grove Juice of Mandarin & Mango Grove Juice of Mandarin & Mango Grove Juice of Mandarin Grove Juice of the Tropics Grove Juice of Ruby Red Grapefruit Grove Juice of Mandarin & Mango Product categories:
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.