ELEMENTS OF VISUAL DESIGN Maricris Tapiceria Mr. Barra English Transactional

1. ELEMENTS OF VISUAL DESIGN MARICRISTAPICERIA

3. How a viewer responds to an image depends on their past experiences, interests, and what it is that they are looking for.

5. Lines Direction and orientation of a line can imply feelings A mark with length, width and direction; created by a point that moves along a surface

6. LINES Three-dimentional Two-dimentional A pencil line on a paper Wire, string, and etc.

10. SHAPES ORGANIC GEOMETRIC often easy to recognise such as circles, squares and triangles represent the free-flowing aspects of growth. Organic shapes are often irregular shapes.

11. FORM Any threedimentional object, has height, width and depth. It also has mass and volume

12. FORM GEOMETRIC ORGANIC

16. Warm Colours Yellows, reds, and oranges. We associate these with blood, sun and fire.

17. Cool Colours Violets, blues and greens. With association to snow and ice

18. Colour Value-Lightness or darkness of a colour TINTS (lighter colours) SHADES(darker colours)

19. VALUE-created with shading and highlights SHADING Gradual change from light to dark HIGHLIGHTS Emphasizes the brightest areas

20. Texture Surface quality or “feel” of an object- smooth rough soft, etc.

21. ACTUAL TEXTURE Textures when we feel when we touch something

22. IMPLIED TEXTURE Illusion of of actual textures

23. INVENTED TEXTURE Abstract and symbolic

24. SPACE Creating the illusions of three dimensions (depth) on a two dimentional surface.

25. Unity Refers to an ordering of all elements in an image so that each other can contribute to a unifiedaesthetic effecr so that image is seen as a whole

26. Coherence Belonging together within the confines of colour, shapes, and size. Visual coherence can be achieved through similar shape, colour size or texture

27. Dominance or Emphasis Can be done through size, shape, and colour. Large objects dominate similar ones and war coloured objects dominate cooler coloured objects