Sosial Media

2. Employees Within The Same Company May Belong To Different National Cultures

3. Companies are using social media
to connect with users on multiple levels.
And they are using culture to do it

4. CHALLENGES & BEST PRACTICES
• Everyone won’t like the idea connecting
with culture
• Connect with individuals not “markets”
• Don’t limit cultures
• Avoid stereotyping
• Be careful with humor
• Choose your platform(s) wisely
• Provide multiple connection points
• Avoid stereotyping
• Track site activity Respond to feedback
• Be willing to learn as you go!

5. In business…
State Farm launched Bollystar, a social media
site designed to reach South Asian consumers
and other fans ofBollywood
In entertainment…
The NBA recently launched énebéa, a social
media site for Spanish-speaking basketball
fans aroundthe world
Imhalal.com is a search
engine that filters Internet content for
Muslims
Even In Search…

6. Pengetahuan
Akademis
Teknis/Data
Informasi Yang Ada Dalam
Bentuk Konkret Manual Buku,
Hak Cipta, Paten
Ekspresi Matematika
Media Sosial dan
Knowledge Manajajemen
(Ekplisit ) SMITH : 2001

7. Berbagi Ide Lebih
Banyak
Meningkatkan Akses Ke
Ahli Pengetahuan
Mengurangi Biaya
Komunikasi
MCKINSEY SURVEY
(Bughin et al., 2009)
Perusahaan yang Menggunakan Web 2.0
memasarkan
produk atau jasa
mendapatkan
umpan balik
SAAT INI

8. KEBERHASILAN PRAKTEK KM DALAM ORGANISASI
Five Dimensions Of National Culture
Hofstede (2001) One Of The Pioneers In Crosscultural Research
INDIVIDUALISM/COL
LECTIVISM
POWER
DISTANCE
MASCULINITY VS
FEMININITYLONG-TERM VS SHORT-
TERM ORIENTATION
UNCERTAINTY
AVOIDANCE
The tendency of a society to
emphasize group behavior and group
stability over individual opinion or
expression
A manifestation of
high power
distance in society
would be
individuals fearing
to disagree with
their superiors
the tolerance of
uncertainty
among
individuals from
that particular
culture
masculine societies tend to emphasize achievement,
assertiveness and heroism while feminine societies
place more importance on relationships and caring.
long-term orientation cultures are inclined
toward virtues that look at future rewards as
well as perseverance and thrift. Short-term
orientation at the other end looks at
emphasizing past and present, with more
attention to respect for tradition and fulfilling
social obligations

9. DeepaRayS
Highly individualistic cultures believe that withholding information and avoiding alliances will lead to
greater success. On the other end, collectivistic cultures attribute organizational success to
information sharing and openly committing oneself.
In such cultures, organizational structure is often a pyramid and there is a lot of supervision. Bosses
tightly control employees and people fear speaking openly. High level of inequality between
individuals in such culture will result in low sharing of knowledge
Individuals from low uncertainty avoidance cultures prefer clearer instructions and are
generally relationship oriented. In contrast in high uncertainty avoidance cultures, individuals
accept diversity and are open to change and innovation
Highly masculine cultures emphasize competitiveness which can lead to knowledge hoarding. As a
result, knowledge sharing and seeking will be discouraged.
Power distance
Individualism
Long-term orientation
Uncertainty avoidance
Masculinity
In cultures with long-term orientation, individuals value perseverance and keep future rewards in
sight. In contrast, short-term orientation cultures are concerned with traditions and primarily look
to past as well as present

10. Impact Of Social Media Tools On KM Processes

11. MANAJER
Budaya nasional secara signifikan dapat
mempengaruhi proses KM. dan media sosial dapat
membantu perusahaan dalam hubungan komunikasi
antarmuka jauh lebih variatif dan dan teknologi dapat
mengatasi hambatan lintas budaya beberapa wajah
organisasi global.
perlu memahami dimensi budaya yang berbeda yang dapat
mempengaruhi proses KM mereka, kemudian dapat mengatasi
hambatan karena sifat-sifat budaya yang spesifik dengan memilih
teknologi media sosial yang tepat. Dengan menggunakan alat-alat
media sosial yang tepat akan membantu manajer memfasilitasi
berbagai proses KM dan memastikan keberhasilan KM dan Manajer
Manajer juga harus mengenali bahwa media sosial hanya dapat
membantu sampai titik tertentu.
KESIMPULAN
Komunikasi adalah bagian tak terpisahkan dari peran
seorang manajer. Budaya adalah dasar komunikasi.
Komunikasi antarbudaya sebagian besar menentukan
mempengaruhi keberhasilan seseorang mencakup sikap,
pola berpikir, gaya bahasa, dan sebagainya