It is important for any business to be recognised by their customers and competitors. Here is Make It Cheaper's guide to building your business brand. Image credits: Dan Baumann, Ink & Wire, Microsoft, Twitter, Facebook, Google, Linkedin, Pinterest, Instagram, Yourtube, Graham Morley/Alamy and Andrea Swiedler.

1. Building Your Brand
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2. Make Your Brand Stand Out!
Building your brand is one of the
most important things in
business, you want to be
recognisable after all!
Everyone from global businesses,
to sports stars, to the guy sitting
in his bedroom on the laptop
wants their brand to be noticed.
Making yourself noticeable
doesn’t mean standing on top of
The Shard with a giant banner, it’s
about becoming recognisable to
your customers and to other’s in
your industry.
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3. Lesson 1: Know Your Audience
• Your audience - or your customers -
need to identify with your business.
• Your business needs to have a genuine
personality. Being, or appearing to
be, dispassionate will not make people
warm to you.
• You need care about your customers
and then demonstrate your
commitment to them in no uncertain
terms.
If you do this your customers are much
more likely to warm to you and ultimately
give you their support.
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4. Lesson 2: Your Position in the Market
• You need to understand your
position in the market place and
respect its other stakeholders.
• Have an understanding of your
competitors’ appeal.
• What are the elements that have
brought them success so far?
This will help you to find the best way to
outshine competitors.
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You

5. Lesson 3: Be Social
Put your business out there for the world to
see and connect with.
Social networking is a great way to easily
connect directly with other businesses and
customers.
• Twitter
• Facebook
• Google+
• Linkedin
• Pinterest
• Instagram
• Youtube
Give your business a social life of its own!
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6. Lesson 4: Growth Takes Time
It’s true, growth tends to take time.
It's rare that someone becomes the
biggest name in the game overnight.
If you want success, remember:
• It is a slow burner
• It requires hard work
• Be patient
• Always persevere
Take your time, find your bearings and
then drive to the top.
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7. Let’s Refresh…
Know your audience
What is your position in the market?
Be social
Growth takes time
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8. Make you brand known…
…and watch it thrive!
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