This is a marketing plan for Centuria Medical Makati intended for academic purposes only

1. 10 Step Marketing Plan Laquindanum, Cristal Ann MD MBA 070040 ASMPH

2. Print Ad: Centuria Medical Makati Medium: The Philippine Star (English-based local broadsheet) ASMPH Laquindanum, Cristal Ann

3. Where are we? 5 STEPS for Part 1(Primary Target Market and Positioning) Centuria Medical Makati’s primary target market are the modern-day doctors Gap is the newest and most modern medical technology The Medical Tourism industry is worth $ 2 Billion Who has a clientele that belongs to the upper socio-economic status Can choose among other hospitals who offer health and wellness centers ASMPH Laquindanum

4. 5 STEPS for Part 2(Marketing Mix and Strategy) 6 9 Centuria Medical Makati is the newest destination for health and wellness in the country! Is located in Modern Makati 7 What’s the catch? 10 Uses the winning strategy, “Your practice made perfect” With price not set on stone 8 Uses showroom visits, telephone inquiries, print ad, and website advertisements ASMPH Laquindanum

5. 10 Step Marketing Plan Centuria Medical Makati Where are we? Positioning to the Primary Target Market Part 1: Steps 1 to 5 ASMPH Laquindanum

7. both male and female

8. single or marriedPTM ASMPH Laquindanum

9. PRIMARY TARGET MARKET For themodern doctor Secondary Target Market: Patients of all ages ASMPH Laquindanum

11. Behavior:promotes health and wellness; promotes medical tourismASMPH Laquindanum

12. NEEDS, WANTS, EXPECTATIONS This is what YOU deserve! ASMPH Laquindanum

13. NEEDS, WANTS, EXPECTATIONS More than the average doctor Doctor who is part of the medical tourism industry Doctor with an upper socio-economic class clientele ASMPH Laquindanum

15. Indirect: healthy lifestyle,other tertiary hospitals with basic health services, health spas

16. Variables: age, price, packages, availability, brandASMPH Laquindanum

17. COMPETITIVE POSITION MAP Where are we in the Field? Brand Recall vs Health Service Technology The Medical City St. Lukes Global Centuria Medical Makati Asian Hospital ASMPH Laquindanum

18. UNIQUE SELLING PROPOSITION Your practice made perfect. ASMPH

20. Modern medical/diagnostic equipment through partnership with GE Healthcare

21. Operational efficiency with optional Electronic Medical Records System and Picture Archiving Communications System

22. Local and international marketing and branding program

23. Property and lease management for clinic space owners

24. IT systems ASMPH Laquindanum

26. Speed, savings, and convenience

27. Unique healing environment with warm and welcoming interiors

28. Recovery suites

29. Ample parking slots

30. State-of-the-art and modern facilitiesASMPH Laquindanum

31. MARKET SIZE Are you ready to be part of a BIG thing? Be part of the $ 2 BILLION Medical Tourism Industry ASMPH Laquindanum

32. 10 Step Marketing Plan Centuria Medical Makati The Marketing Mix Strategy Part 2: Steps 6 to 10 ASMPH Laquindanum

33. PRODUCT AND THE COMPETITORS 6 Facing the Fight ASMPH Laquindanum

34. PRODUCT DESCRIPTION 6 Modern doctor in Modern Makati Centuria Medical Makati is the newest destination for health and wellness in the Philippines. Located within the sprawling residential, office, and retail masterplan of exciting Century City, right in the heart of Modern Makati ASMPH Laquindanum

35. PRICE 7 6 The price is right! Price not indicated in the ad The only thing indicated is the “changes without prior notice” in the features, amenities, prices, and terms ASMPH Laquindanum

36. PROMOTIONS 8 7 6 Seize the opportunity! Be the first! Technology driven promotions: + Visit the showroom + (632) 8189041 + (632) 917 5555 274 (CPI) + www.centuriamedical.com.ph ASMPH Laquindanum

37. COMPETITOR PROMOS 8 7 6 Strategies From other competitors ASMPH Laquindanum

38. COMPETITOR PROMOS 8 7 6 Strategies From other competitors “Taking charge of one’s health” ASMPH Laquindanum

39. COMPETITOR PROMOS 8 7 6 Strategies From other competitors Dina Bonnevie, actress, as the new image model for TMC Wellness and Aesthetics Center ASMPH Laquindanum

40. PLACE 8 9 7 6 Unbeatable location! Location map plus the showroom’s address are indicated below the print ad ASMPH Laquindanum

42. It offers modern medical and information technology

43. It’s located in the very up and about Modern Makati

44. Seize the opportunity and be a clinic owner!

45. Uses the winning strategy, “Your practice made perfect.”ASMPH Laquindanum

46. 10 Step Marketing Plan Centuria Medical Makati In Summary… ASMPH Laquindanum

47. Where are we? 5 STEPS for Part 1(Primary Target Market and Positioning) Centuria Medical Makati’s primary target market are the modern-day doctors Gap is the newest and most modern medical technology The Medical Tourism industry is worth $ 2 Billion Who has a clientele that belongs to the upper socio-economic status Can choose among other hospitals who offer health and wellness centers ASMPH Laquindanum

48. 5 STEPS for Part 2(Marketing Mix and Strategy) 6 9 Centuria Medical Makati is the newest destination for health and wellness in the country! Is located in Modern Makati 7 What’s the catch? 10 Uses the winning strategy, “Your practice made perfect” With price not set on stone 8 Uses showroom visits, telephone inquiries, print ad, and website advertisements ASMPH Laquindanum

49. 10 Step Marketing Plan Laquindanum, Cristal Ann MD MBA 070040 ASMPH