5. Business
model
change
from
transac0onal
revenue
towards
subscrip0on
revenue.
Increase
customer
life
0me
value
plus
offering
customers
more
saas
services
14. “What’s
the
best
way
to
price
&
package
services?”
“Should
I
offer
monthly
or
annual
billing
periods”
“How
do
I
reduce
churn?”
“How
should
I
compensa0e
my
sales
people”
“How
do
I
reduce
the
number
of
Failed
payment
transac0ons”
23. But it’s Harder Than It Seems
Gateways
Connect to
CRM
Billing
Notify
Immediate or
delayed payment
provisioning
fulfillment
Self service vs
assisted flows
Connect to
accounting
24.
25.
26. Every bill is an interaction with your customer
1
Confused
customers
2
Weeks
to
generate
bills
3
Billing
Errors
4
“But
I
signed
up
for
the
$100/month
plan”
Lost
Revenue
Confidential and Proprietary Information. Do not distribute beyond intended audience.
27.
28. Electronic payments
Credit Cards
Debit Cards
Non-electronic payments
Wire transfers
Manual
Lockbox
Multiple card types
Catch exceptions
Retries
Card updaters
Notify delinquents
Suspend service
Write off payment
Country specific
banking rules
Receive
payment
Reconcile