Though pharmas are experimenting with social media for patient recruitment in the recent years, its involvement has been low. In 2012, Most of Big Pharma’s social media activity has been limited to listening or borrowing.

1. Finally Pharma Are Embracing Social
Media for Patient Recruitments

2. Finally Pharma Are Embracing Social Media for Patient
Recruitments
Though pharmas are experimenting with social media for patient recruitment in the recent
years, its involvement has been low. In 2012, Most of Big Pharma’s social media activity
has been limited to listening or borrowing.
The companies are using social media accounts, with full corporate branding attached, to
recruit for clinical trials. They are going beyond mere clinical trial awareness and posting
calls-to-action focused on driving patient referrals.

3. Criteria for Inclusion of those names in our article:
Big Pharma Accounts – Now smaller pharma and biotechs have been more willing to
get into social media platform, but we not focus on them here. The accounts need to be
owned by Big Pharma and not a third party. The former is constructing, while the latter is
simply taking it.
Recruitment Messaging – Posts need to be focused at driving patient referrals to trials
and not about in general clinical trial awareness.

4. Not a mere social advertise – Posts should appear on the company’s organic social
media feed and not only as a social advertise. This criterion is actually out of practicality.
We are aware of social media ads being placed using Big Pharma social accounts, but
that's what we are not talking about. The companies doing its social media patient
recruitment only using ads doesn't appear organically in their feed, so those companies
are not included below.

5. Novartis
Of all the big names, they seems to be most actively engaging in social media for clinical
trial recruitments. Novartis has corporate Facebook and Twitter accounts that sometimes
post about selective clinical trials. Moreover Novartis created Facebook and Twitter
accounts devoted exclusively to promoting their cancer clinical trials.

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