Digital marketing introduction fo. with campaigns

1. Dell Digital marketing Ad Campaign

2. Gone are the days when pamphlets and hoardings were a part
of the advertising campaign. With the growth in the number of
smartphone and internet users businesses worldwide are opting
for professional SEO services to gain a decisive edge over their
competitors.

3. Digital marketing is the promotion
of a product, a service or a brand
on electronic devices.
Elaborating Digital Marketing:
• CONTENT MARKETING
• BLOG
• DISPLAY
• VIDEO
• MOBILE
• SOCIAL MEDIA
"Digital is not a medium. It is the era we are in
-Greg Johnson, Global Creative Director

4. DIGITAL MARKETINGTRADITIONAL PUBLICITY
TV SPOTS
RADIO
POSTER ADS
PRINT ADS
YOUTUBE ADS
FACEBOOK
ADS
ADSENSE
GOOGLE ADS
VS

5. DIGITAL MARKETINGTRADITIONAL PUBLICITY
ATTENTION FOR A
SHORT TIME
INTERRUPTS
TENDS TO BE
EXPENSIVE
CUSTOMIZED
ADS
MORE
ACCURATE
CHEAPER
INCREASE
SATISFACTION
VS

6. BUT WHY IS DIGITAL MARKETING SO TRENDY?
• It is Cheap than traditional marketing and it requires a
set of skills.
• Enables creativity, productivity.
• Encourages interaction and new.
• The reach of digital world is worldwide.
• Easy to analyze
• Freedom because there are no physical limits.
WHY CUSTOMERS GOING ONLINE?
• For information on a new product,
service or a location
• Because they have a question
• Looking for help

7. Digital marketing requires that your business be able to reach
as many people as possible before working to gradually turn fans
into loyal customers of your brand. This is an effort that takes
countless amounts of time, money and effort, but the results are
measurable by the increased amount of sales you will have when
it’s done right.
Public relations complements digital
marketing and extends its versatility by
the enabling three unique activities to
occur. Let’s take a look at them to touch
upon why they're crucial advantages that
your business needs.

8. 1. Foster Conversation about your brand
By committing yourself to PR activates that make
your brand more liked by people online, you will
naturally foster discussion about your business
among like-minded people.
This conversation about your business will work to
increase your brand recognition, which in turns
makes it easier for you to sell products and services
to people in Nepal.
2. Create organic content that supports your
Digital marketing Ventures
With the rise in popularity of content marketing due to
the results it gets, business are constantly looking for
most cost-efficient ways to go about creating content
to link back to their website. Public relations can
accomplish this by giving your customers, media
outlets and other business reason to talk about your
business in a positive light.
This leads to content that links back to your website,
your landing pages and anything else that works
towards your digital marketing goals.

9. 3. Strengthen your hold on social media
All the digital assets that you have, the ones that
deal with social media are likely the most
important. Social media itself provides you with
important statistics, information and other points of
data that can be used to direct where your
business should go.

10. WHAT DOES DIGITAL MARKETING CONSISTS OF?
• WEBSITE DESIGN (USER EXPERIENCE OF A
BRAND)
• SOCIAL MEDIA MARKETING (SMM)
• EMAIL MARKETING
• DISPLAY ADVERTISEMENT (DISPLAY)
• CONTENT MARKETING
• AFFILIATE MARKETING
• ONLINE REPUTATION MANAGEMENT
WHAT IS THE FUTURE OF WEB?
- The future of the web is Social Media

11. Social media is a conversation online. Meaning who is looking at whom?
Maybe your customers Maybe future customers
Maybe your donors Maybe a normal internet users
Maybe volunteers Anyone who has internet access and opinions.
Maybe employees
Maybe investors
Maybe critics
Maybe fans
Maybe your competitors

12. Social Media are flooded with
conversations
THAT ARE:
• Organic
• Complex THAT ARE NOT:
• Controlled
• Organized
• “ on message “
The Conversations are powered by :
• Social Networks
• News and Bookmarking
• Blogs
• Micro Blogging
• Video Sharing
• Photo Sharing
• Message boards
• Wikis
• Virtual Reality
• Social Gaming
• Pod Casts
• RSS Feeds

13. Advantages of social media marketing ( SMM)
• Better targeting
• High return on investment (ROI)
• Does not require specialization or vast
technical skills
• Increased visibility
• Targeted traffics
• Content promotion
• Helps with PR
• Fun way to do business
• Ability to go viral
• Expedites online brand development
• Cost effective (Only time and effort)
• Market research ( online tools
• Create relationships with your customers
• Campaigns has the ability to drive huge
amount of traffic
• Supports traditional and other digital
marketing campaigns
Disadvantages of social media
marketing
• Wrong strategy can hurt your
reputation
• More time consuming than SEO
• Interaction is needed at each location
points (Different strategy for different
locations)
• No short term ROI
• Risk of negative comments
• Negative influence on worker
productivity
• Everything is public
• Ineffective use = brand credibility
loss

14. The way it works in DIGITAL
WORLD!
We have a reach like
never before!

16. More than a billion people use Facebook to connect with friends, family and things that matter to them.
Facebook knows People
Connects businesses with people
Marketing on Facebook helps your business build lasting relationships with people and find new customers.
Multiple Marketing Platforms
Facebook has three marketing platforms that anyone can use to promote their brand: Pages, Groups and Ads.
Business-to-customer Relationship
create and foster a community around a brand. It encourages a two-way discussion between the brand owners
and its customers, while providing room for additional marketing campaigns.
“Facebook is definitely the biggest social media network that the Internet has. That’s why online marketers
can’t ignore the potential that the social networking giant can give to businesses. In fact, more and more
brands are creating their Facebook fan page to build an online presence across the Web.”
Facebook
Since, Dell has been connecting its customers since more than 14 years in Facebook. It has
managed to win hearts of 8,582,020 fans globally.
Here in Nepal only , around 108, 708 fans.There are 4.1 millions users from Nepal on Facebook.

17. Source: Aakarpost
• 108,708 Nepalese people like this.
• Max up to 300 likes
• 1 or no shares of the post per post
• No comments
The customer engagement on Dell’s page is not connecting with the
Nepalese customers.
Facebook is a great place to advertise your fan page and get
thousands of fans.
Your Facebook Page is the central place to grow your business,
build your brand and develop relationships with your customers.
Facebook

18. Facebook
Source: Socialbakers.com
The data from socialbakers, we can see the total
disintegration of Dell’s Facebook page based on the
users from their respective countries.
Steps to increase Facebook Likes:
1. Design the fan page attractively by adding specific
information to gain the attention of more readers.
2. Plan the page’s appearance and content in detail.
3. Brand the Page with use of corporate colors
4. Get People like the page and keep them engaged.
5. Post Quality Content Frequently:
 a. Why should people use your products?
 b. How is your product better than the others?
 c. What services do you provide?
 d. What are your offers and what campaigns are you
running?
 e. Why are you unique?

19. Successful posts are
 Short: Posts between 100 and 250 characters get about 60% more likes,
comments and shares
 Visual: Photo albums, pictures and videos get 180%, 120%, and 100% more
engagement respectively
 Optimized: Page Insights help you learn things such as what times people
engage most with your content so you can post during those hours
Facebook

20. Facebook
Plan activities to keep both sender and receiver engaged. i.e.
Offers/Campaigns
Like and Get Offers Campaign (Weekly/Monthly)Campaign (Weekly/Monthly)
• People collecting money in Nepal will get to participate in a lucky draw.
• People sending money from other countries will get free services.
• Any other facility
Source: 25 hours club Nepal
Content driven Post!

21. Target Festivals for Offers
Facebook

22. With the help of Digital marketing , Dell can:
• Reach the right audience
• Campaign, pricing and scheduling on the basis of Demographics, Locations and
audiences.
• Test Consumers preferences and choices and even the latest BUZZ! That is happening
currently at the moment. (Content Driven)
Facebook

23. twitter Twitter is a micro blogging platform in which user scan quickly and easily send 14
character updates; link to photos, videos or stories; and reply to other accounts. Twitter
is ideal for engaging with users in real time and keeping a consistent stream of content
flowing to interested parties. Due to the ease of use sharing capabilities, Twitter is also
beneficial for spreading news to an audience
How to Succeed in Twitter with the following steps:
• Track and analyze
Using keywords. ( Depends on 140 characters we tweet)
• Building your own network
Creating a local and international Followers ( like #DellNepal)
• Engage with your community
Engaging with people with Latest news and buzz.
• Follow People who follow you

24. twitter
• Its About Discussion not Broadcasting
• Using the Power of Hash Tags Search and Hash Tags #DELL #MO:MO
#DELLXPS, more.
• Highlighting news/activities/events from Dell itself.
• Follow trends
• To Inform
• Watch news
• Networking
• Follow Up
• Ask followers
• Online Events

25. Since #Nepal has been the most popular search in Nepal.
mentioned 2000 times on search each day.
• Create a separate twitter account:
#DellNepal or #Delloutlet
Due to the rising search on #Nepal, #DellNepal would enable
users and customers to reach Dell’s new locally interactive twitter
account. Providing news, products and events that are being held
in Nepal.
#Delloutlet is strategy to use twitter to reach out Nepalese who
are into shopping on Dell’s own Stores here in Nepal. Connecting
11 of Dell’s outlet here in Nepal with the platform of twitter.
twitter

26. YouTube is one of the top video sharing websites. The site allows a person to upload videos
that can be viewed, commented and rated on the site itself, or embedded to other websites
This unique feature of you Tube to let someone post videos for free with free space can be
A great way to use the digital world today.

27. How to Succeed on YouTube:
• Create Magnetic Content:
Which allows to attract consumers and users.
• Tell a story
• Which are content unique.
• Useful content
• Well executed content
• Fun Contents
• Honest Contents

28. Using Great Titles :
When you search for a video on Google or any search
engine, the Title works as an SEO which gives you better ranking
on search list.
Which one would you click on?

29. Alien ware and Dell laptops are famous,
and the top grossing in sales.
• We could use this chance to create DellNepal channel,
AlienwareNepal channel to create a bridge that has been much
anticipated by the users and customers here.
• We can form community and blogs to help users and customers
to pick what kind of products that they want and never be any
complains. Since, all complains will be answer in videos

30. INSTAGRAM
Instagram is one of the fastest-growing social media platforms in the current marketplace and highly
youth-friendly. 90 percent of its 150 million users are under the age of 35. It is a platform which can
stand on its own but is also highly complementary. It can be used to enhance Facebook and Twitter.
Its main usage is for photos, but it can also be used to distribute videos of up to 15 seconds in length.

31. NOW, ALL IN CONTEXT OF NEPAL
30 million population
Ranked 41st highly populated country
5 development regions
Capital: Kathmandu
Currency: Nepalese Rupees
Language: Nepali, English
Introduction of Internet: 1995 by
Mercantile Company
Traditional method of communication
replaced by digital technology.
Nepali bloggers became an important
political voice and source of information
to the world about the situation
unfolding inside the country.

32. • Around 84 % of the population in Nepal has a phone.
• Around 73 % of the phone users have smart phones.
• Due to the boost in Telecom services in Nepal by Major companies like Ncell and
NTC has enabled mobile users to the social medias and the Digital world.
• So, there is a competition going in the country, but we analysts know that due to
the fierce competition the people are getting more ways for internet access.
• This means there are already millions of Nepalese in the virtual world.

33. • Nepal has changed a lot due to the touch of globalized market
and the booming digital age.
• There are 4.4 million Facebook users in Nepal.
• There are 3 million twitter users in Nepal
• There are 60k Instagram users in Nepal
Source: Socialbakers

35. Very Creative Working
Team and Enthusiastic
Social Mediators.
WHO ?
Online Sales Strategy Being Creative
Digital Business
Strategy Content Writing Maintaining
Relationship with
Businesses.
We are a team of creative, highly result oriented,
well managed experts on things we do.
We use our productivity to Help create strategies
TEAM

36. • High quality and
professional service in
the field of advertising
and marketing
• Marketing and
advertising that gives
concrete results to
clients
• Dedication
to the client
and its goals
• Build best
advertising
and
marketing
service
• Content
Analysis and
Generation
•

37. 01 Personal Use
02 Entertainment Use
03 Business Use
In Nepalese Market ( based on Dell Laptops ) in the Real Market
Based on the use of average Nepalese with Dell Laptops
Nepalese engaged on
social Media

38. So what really drives the digital world these days?
What really powers the engagement in pages, videos, groups and ads?

40. Your customers are people, not robots. So providing a fully
engagement based page for conversation is the key solution.

41. Content is a very powerful tool in the present
context of Digital Marketing. In a world where
consumer prefer local and global taste in their
home, are ever more increasing than in past.
Content marketing delivers them rich
information that they directly want. Providing
them what they need from a Company like
Dell.
Objectives oriented
Value driven
Informational Directed

42. Content Driven Marketing Approach
Pixel Verse
01 BRAND PROMOTION
Keeping the brands vision,
mission and quality statements
02 MARKETING RESEARCH
BASED
Contents are all research based
, knowing about consumers
tastes and preferences and their
view.
03 SUCCESS ON LOCAL
MARKETS
Going local is the key to content
success, every time a consumer looks
for something on internet they are
driven by their mindsets and contents.

43. Pixel Verse
Video Content
Hash Tag Content
Quiz Content
Share Content
80%
Photo Content , Video Content and Quiz Content
45%
70%
Hash Tag Content and Share Content
Discussion and Polls Content

44. UNIQUE
The most interesting thing about content is that it is unique in terms of
nature. We perceive to analyze datas so vastly and in depth that we
create solutions and mediums to connect the dots to reach customers
individually.
Pixel
Verse

45. Pixel Verse
UNDERSTANDING THE NEPALESE CONTENT
May vary from different demographics groups based on their preferences and
styles
1
Beautifully Design
Nepalese regardless of the quality in
terms of durability give more priority to
Creative and artistic beauty of the product
and services.
3
Essential Design
Nepalese preferences and choices is a bit complex
due the globalized market and digitalized market.
They have got phones and their gadgets speak
more than their outlook. It is now easier if we know
how they manage their gadgets and gizmos. They
prefer products that best suit them due to the
freedom of search and explore.
5 Best Solutions
A lot Do it yourself, and YouTube videos have
created a viral trend to the emerging digital market.
Here content search can be observed due to each
individuals demands on what they really want. They
now want to take care of their things themselves
with a guide of experts that they expect them their
company.
2
Smart and Smart
Globalization and the BOOM of technology has
made Nepalese in the city area optimistic, yet they
do not know. They are now smarter than ever, can
connect to the world with just a single touch of their
finger on their smartphones. Maybe smart phones
did make every user smart or smart people are
trying to make their stuffs smarter.
4 Unique Design
Weather it be the water proof, dust proof, or that
sleek look of Gorilla display and other designs, it
always creates a unique content that customers
and shoppers keep wanting to own. Similarly, here
in Nepal promotion of such contents can grab
attention of serious buyers.
.

46. DELL TIME LINE
Pixel Verse
2011
Few Likes ,
No
engagement
2013
Reaches
100,000
Likes
2012
A Good
Attempt to
gather likes,
but still lacked
customer
engagement
2014
Implements
contests to
boost
Customer
engagement.
Likes = Interested Customers

47. COMPANY TIME LINE
Pixel Verse
2015
Holds to Keep a decent
customer engagement but
where are the 80 percent of
the crowd? 8,00,000?
ANALYSED
15%
TO DO
MORE
ANALYZE
Past data’s,
explore the
contents which had
higher Ranking in
terms of
Engagement(RIE)
PUSH,PULL,HOLD
Push campaigns for all groups
Pull information based on
Hold the customers contents to
their desired content
P PH
2016
We have the power!
Use content generated strategies to
attract those customer who are lost
Meet Goals
Meet Customers
Meet Dell’s World
Show Nepal what Dell is all
about using content marketing
through Social Media

48. By PIXEL VERSE
BASED ON SOCIAL
MEDIA

49. SWOT ANALYSIS
Pixel Verse
MORE CUSTOMERS THAN
COMPETITORS
STRENGTH

50. SWOT ANALYSIS
Weakness
• Addressing to the weak side of the page.
• Instant reply on the addressed questionnaires made by
customers
• Since Dell has limited number of stores in the city, it can
use online market as an
• opportunity with better strategic and content related
approach
FEW CONTENTS FOR CUSTOMERS

51. SWOT ANALYSIS
Pixel Verse
Opportunities
Connecting Dell’s inbound and outbound customers here in Nepal.
Extraction of information based on their tastes and changes on their choice, which is valuable during
content marketing approach.
Dell has blogs and community groups for solutions, tips and tricks and sites to spread its mission , vision and
quality statement.

52. Pixel Verse
THREATS
Losing the expectations can create customers to switch towards other brands, which might on the long term
be even more competitive than they are today
It’s About Relationships
Relationships are fragile and can take different turns on the event, Keeping customers active and
entertained is a way social media’s have come up with.
Losing this opportunity can change it into threats
The growing demand for smartphones and tablets has created a buzz, Dell has an opportunity to display its
products and inform its
Valuable customers about their phones and tablets even before the time.

53. Pixel Verse
01 THE RIGHT
CONTENT
03 IS MORE
INFORMATION
PACKED
02 TARGETED TO
THE RIGHT
AUDIENCES
"When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion." — Dale Carnegie

54. Pixel Verse

55. Pixel Verse
01 THE RIGHT
CONTENT
02 TARGETED TO
THE RIGHT
AUDIENCES
03 IS MORE
INFORMATION
PACKED

56. Pixel Verse
65% 90% 85%
HOME USERS
BLOGGERS
INFLUENCERS

57. AD campaigns for Dell by Pixel Verse
Pixel Verse
“Do you have Power?”
#EasyDYI
“INCEPTION”
#FYUSEIT
SPOT THE D E L L
(Guerrilla marketing)

58. Pixel Verse
DO YOU HAVE THE POWER?
45% 60%
FEMALE
.
MALE
Description: “ Do you have the power?”
campaign is about using influencers in Nepal
who are changing Nepal. Posting their photo
with the tag theme power to do more.
Time period: 1 or 2 weeks
Outcome: Aware people about having power in your hands, a simple digital technology and digital market can
truly change the world.
Promotion of “ Do you have power?” and Dell’s goal.
Paras Khadka, A well known Cricket player
representing Nepal.

59. Pixel Verse
Description: Hiding clues on old posts and asking interested
customers for the answer.
Time period: 1 or 2 week
OUTCOME: Customers have to scroll through posts to get the clues. This creates engagement and
adventure. Boosting the traffic and shares.

60. Pixel Verse
Description: It is basically a treasure hunt type, where customers are to find the objects
that are placed in different locations in the city.
Time period: 1 or 2 week
OUTCOME: Since guerrilla marketing has never been implement in public, this can be huge viral step
for Dell to use it.
What fun could be when its real life? Finding and solving the riddles sent on your social media and
there are prizes to win.
Customers seek their brands to held adventures quests and very competitive. Example: “Pokemon Go”
Guerrilla marketing

61. Pixel Verse
#EASYDYI
Description: Smarter customers, faster the process of engagement and trust. Hash tag
Easydyi is a way to get creative people upfront to do things that basically normal people
can’t. Like Tweaking or tricks on your dell.
Time period: 1 or 2 week
OUTCOME: Increase views, engagement and boost posts.
Creative approach