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Similaire à How to make a pitch for Angels & VCs
Similaire à How to make a pitch for Angels & VCs (20)
Plus de Manish Singhal (20)
How to make a pitch for Angels & VCs
- 1. Manish Singhal, Chief Saarthi
Saarthi Integrated Consulting LLP
www.saarthiconsulting.com
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- 2. What do Investors look for
Making an effective pitch
Business plan
Softer aspects of delivering a pitch
Q&A
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Integrated
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- 3. Business (Not an idea!)
The Team
Risk Management Plan
Clean Structure
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- 6. Unless the idea addresses an
apparent or latent need/pain point
for a customer, it cannot be turned
into a business.
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Saarthi
Integrated
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LLP.
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rights
reserved
- 7. Bus Ticketing industry in India was
largely unorganized
Economical business travel with
high-end amenities
Effective directory services
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Saarthi
Integrated
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LLP.
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- 8. There has to be a clear, simple and
easy way to monetize your service/
product either directly by users or
indirectly (by advertisers etc)
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Saarthi
Integrated
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LLP.
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- 9. Revolutionized the model by creating
customers & consumers
Quick and easy money for something with
the customer vibes with
Incredible innovation by using the simple missed
calls to poll / pass back information
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Integrated
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LLP.
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- 10. Your edge over other players in
the market or the clear &
unambiguous Unique Selling
Proposition for your idea that
makes a difference for the
customers
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Saarthi
Integrated
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LLP.
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- 11. Quick, small loans, no
collaterals
Are they selling coffee?
30 mins or less!
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Saarthi
Integrated
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LLP.
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- 12. Too many players – no key
differentiation – price war!
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Saarthi
Integrated
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LLP.
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- 13. Is the market big enough? Is it Global?
Is the idea easily scalable?
Do we have the capability and
resources for the same?
Are we geared for scalability right
from the start?
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Saarthi
Integrated
Consul5ng
LLP.
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rights
reserved
- 14. Diversified into liquid soaps,
soaps…
Untapped market – great use of
technology to tap the market
Cooperative enterprise
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Integrated
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LLP.
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- 15. Simple / Scalable Business Model focused on
serving a clear & proven customer need with a
Clear Differentiation in a
Huge & preferably Global market space with
Non-linear growth potential with an
Evidence of or existing revenue streams
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Saarthi
Integrated
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LLP.
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- 16. Skills / Domain Expertise
Structure & Role Definition
Ability to work together
Founder’s skin in the game
Ownership distribution
Previous track record
Access to Advisory Board / Mentors
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Integrated
Consul5ng
LLP.
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rights
reserved
- 18. For equity investments, private limited is the
only feasible company structure
Proprietary, Partnerships, LLPs are not suitable
Clean equity structure
Avoid too many minority stake holders
Intellectual Property
Clear unambiguous records of IP developed in-
house
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Saarthi
Integrated
Consul5ng
LLP.
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rights
reserved
- 20. Problem Competition
Solution Team
Business Model Projections
USP Status & Timelines
Marketing & Sales
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Saarthi
Integrated
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LLP.
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reserved
- 21. SLIDE
CONTENT
COMMENTS
Title
Organiza5on
Name,
Your
One
sentence
about
who
you
Name,
Title
&
Contact
are
(something
like
a
twiIer
Details
pitch)
©
Copyright
Saarthi
Integrated
Consul5ng
LLP.
All
rights
reserved
- 22. SLIDE
CONTENT
COMMENTS
Title
Organiza5on
Name,
Your
One
sentence
about
who
you
Name,
Title
&
Contact
are
something
like
a
twiIer
Details
pitch
Problem
Customer
Need
addressed
Clear
explana5on.
Avoid
looking
like
a
solu5on
searching
for
a
problem
©
Copyright
Saarthi
Integrated
Consul5ng
LLP.
All
rights
reserved
- 23. SLIDE
CONTENT
COMMENTS
Title
Organiza5on
Name,
Your
One
sentence
about
who
you
Name,
Title
&
Contact
are
something
like
a
twiIer
Details
pitch
Problem
Customer
Need
addressed
Clear
explana5on.
Avoid
looking
like
a
solu5on
searching
for
a
problem
Solu5on
Your
solu5on
to
the
Gist
of
how
the
need
is
customer
need
solved
©
Copyright
Saarthi
Integrated
Consul5ng
LLP.
All
rights
reserved
- 24. SLIDE
CONTENT
COMMENTS
Title
Organiza5on
Name,
Your
One
sentence
about
who
you
Name,
Title
&
Contact
are
something
like
a
twiIer
Details
pitch
Problem
Customer
Need
addressed
Clear
explana5on.
Avoid
looking
like
a
solu5on
searching
for
a
problem
Solu5on
Your
solu5on
to
the
Gist
of
how
the
need
is
customer
need
solved
Business
How
you
make
money?
Simple
explana5on.
Exis5ng
Model
Your
channels;
Margins
Customers
can
be
men5oned
©
Copyright
Saarthi
Integrated
Consul5ng
LLP.
All
rights
reserved
- 25. SLIDE
CONTENT
COMMENTS
Title
Organiza5on
Name,
Your
One
sentence
about
who
you
Name,
Title
&
Contact
are
something
like
a
twiIer
Details
pitch
Problem
Customer
Need
addressed
Clear
explana5on.
Avoid
looking
like
a
solu5on
searching
for
a
problem
Solu5on
Your
solu5on
to
the
Gist
of
how
the
need
is
customer
need
solved
Business
How
you
make
money?
Simple
explana5on.
Exis5ng
Model
Your
channels;
Margins
Customers
can
be
men5oned
USP
Explain
the
Secret
Sauce
What
makes
you
different
from
the
others
©
Copyright
Saarthi
Integrated
Consul5ng
LLP.
All
rights
reserved
- 26. SLIDE
CONTENT
COMMENTS
Mktg
&
How
will
you
reach
your
Bring
out
the
effec5veness
Sales
customer.
Marke5ng
&
cost
advantage
of
your
Leverage
GTM
©
Copyright
Saarthi
Integrated
Consul5ng
LLP.
All
rights
reserved
- 27. SLIDE
CONTENT
COMMENTS
Mktg
&
How
will
you
reach
your
Bring
out
the
effec5veness
Sales
customer.
Marke5ng
&
cost
advantage
of
your
Leverage
GTM
Compe55 Compe55ve
Landscape
Be
realis5c.
Focus
on
why
on
you
are
good;
not
why
compe55on
is
bad
©
Copyright
Saarthi
Integrated
Consul5ng
LLP.
All
rights
reserved
- 28. SLIDE
CONTENT
COMMENTS
Mktg
&
How
will
you
reach
your
Bring
out
the
effec5veness
Sales
customer.
Marke5ng
&
cost
advantage
of
your
Leverage
GTM
Compe55 Compe55ve
Landscape
Be
realis5c.
Focus
on
why
on
you
are
good;
not
why
compe55on
is
bad
Mgmt
Core
team,
Board
of
It
is
ok
not
be
complete
as
Team
Advisors,
mentors,
Investors
long
as
you
are
aware
of
it
©
Copyright
Saarthi
Integrated
Consul5ng
LLP.
All
rights
reserved
- 29. SLIDE
CONTENT
COMMENTS
Mktg
&
How
will
you
reach
your
Bring
out
the
effec5veness
Sales
customer.
Marke5ng
&
cost
advantage
of
your
Leverage
GTM
Compe55 Compe55ve
Landscape
Be
realis5c.
Focus
on
why
on
you
are
good;
not
why
compe55on
is
bad
Mgmt
Core
team,
Board
of
It
is
ok
not
be
complete
as
Team
Advisors,
mentors,
Investors
long
as
you
are
aware
of
it
Financials
3-‐5
year
forecast.
Not
just
Clearly
state
the
revenue
assump5ons.
Be
realis5c
©
Copyright
Saarthi
Integrated
Consul5ng
LLP.
All
rights
reserved
- 30. SLIDE
CONTENT
COMMENTS
Mktg
&
How
will
you
reach
your
Bring
out
the
effec5veness
Sales
customer.
Marke5ng
&
cost
advantage
of
your
Leverage
GTM
Compe55 Compe55ve
Landscape
Be
realis5c.
Focus
on
why
on
you
are
good;
not
why
compe55on
is
bad
Mgmt
Core
team,
Board
of
It
is
ok
not
be
complete
as
Team
Advisors,
mentors,
Investors
long
as
you
are
aware
of
it
Financials
3-‐5
year
forecast.
Not
just
Clearly
state
the
revenue
assump5ons.
Be
realis5c
Current
Accomplishments,
Plan,
Show
your
trac5on
and
bias
Status
Usage
of
Funds
towards
ac5on
©
Copyright
Saarthi
Integrated
Consul5ng
LLP.
All
rights
reserved
- 31. Inside Out vs Outside In
Too much details
Look at it as an incremental wooing process
Just reveal enough to get them interested
Too many slides (ideal 10-15 slides)
Belief in projections
Instead, show a plan to get there
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Copyright
Saarthi
Integrated
Consul5ng
LLP.
All
rights
reserved
- 32. In preparing for the battle, I have always found
that plans are useful, but planning is indispensable
Dwight D Eisenhower
- 33. Detailed Pitch is pretty much a business plan
Not the other way round
Do not exceed 20 pages
Executive Summary is key for Investors
Details on every aspect of the pitch
Key Metrics on customers, locations, resellers,
partnerships etc
Assumptions driving Financial Projections
Risk Analysis
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Copyright
Saarthi
Integrated
Consul5ng
LLP.
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rights
reserved
- 34. Be Yourself
Humble (but proud)
Show Optimism
Present evidence for the optimism
Respond to questions in a transparent
manner
Have fun!
Finish early (leave time for Q&A)
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Copyright
Saarthi
Integrated
Consul5ng
LLP.
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rights
reserved