what is zomato?:zomato is just online restaurant guide which helps to know best restaurants to dine out reasons behind their success:first mover advantage means when zomato entering to market there is no app which works like zomato soo they thought that they gained the advantage of first mover strong content platform:zomato maintaining strong data base of various restaurants they listed 100000+restaurants and they are keep updating for every three months efficient employees:for any company employees are important like they r key holders zomato took some measures while they employing them mainly look for attitude,ethics,discipline,skill good rating mechanism:zomato rate restaurants based on customer/user reviews strategies: financial strategy: their main source of funding is from info edge and their main source of revenues from adds which appear on zomato site marketing strategy:they only depend on word of mouth publicity rather than other medium they also use seo,sem growth strategy:zomato though that delhi is not only market so after success of zomato they spread over india globalization :after the india zomato rising to abroad now it serving in 12 countries it is serving as joint venture in london with table top

1. From zero to
in 5 years
By
priyanka
manohar

2. synopsis
 Introduction
 Milestones of zomato
 Strategies of zomato
 Reasons behind success
 Conclusion

3. What is zomato?

5. Introduction
 Started in july 2008
 Founded by Deepinder Goyal
 Initially named “Foodiebay”
 In November 2010 it is renamed as “zomato”

7. Milestones of zomato
 Number of listed restaurants:
In 2008-4000 restaurants
2013-94000 restaurants
 Monthly visitors of zomato:
In 2008-0.015million
2013-11 million
 Yearly Revenue :
In 2008-0.06crore
2013-11.3crore

8. Restaurants listed at end of each year
350,000
300,000
no. of monthly visitors in
million
12
10
250,000
200,000
8
150,000
6
100,000
4
50,000
2
0
0
year1 year2 year3 year4 year5
revenue growth in crores
12
10
8
6
4
2
0
year1
year2
year3
year4
year5

9. Reasons behind success
 First mover advantage
 Strong Content platform
 efficient employees
 Good rating mechanism and social platform

10. Strategies of zomato
 financial strategy
 marketing strategy
 Growth strategy
 Globalization strategy

11. conclusion

12. THANK YOU

13. references
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•
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•
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Economic times nov5 and nov11
Wikipedia
Zomato blog
Money control
Quora
Indiainfoline