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Forward Vertical Integration - Integration strategies
Corporate Level Strategies
Prepared By
Kindly restrict the use of slides for personal purpose.
Please seek permission to reproduce the same in public...
Integration strategies
Integration strategies
• It is done where the
company attempts to
widen the scope of its
business definition in
such a man...
Integration strategies
• It is combing activities
related to the present
activity of a firm. Such a
combination may be don...
Vertical Integration
• When pursuing a vertical
integration strategy, a
firm gets involved in new
portions of the value
ch...
Examples of Vertical Integration
• Oil companies like
ConocoPhillips can be
involved in all stages of
the value chain, inc...
Forward Vertical Integration
• When pursuing a vertical
integration strategy, a
firm gets involved in new
portions of the ...
Examples of Forward Integration
• Disney has pursued
forward vertical
integration by operating
more than three hundred
ret...
Forward vertical integration -  integration strategies -corporate level strategies Strategic Management - Manu Melwin Joy
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Forward vertical integration - integration strategies -corporate level strategies Strategic Management - Manu Melwin Joy

When pursuing a vertical integration strategy, a firm gets involved in new portions of the value chain. This approach can be very attractive when a firm’s suppliers or buyers have too much power over the firm and are becoming increasingly profitable at the firm’s expense.

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Forward vertical integration - integration strategies -corporate level strategies Strategic Management - Manu Melwin Joy

  1. 1. Forward Vertical Integration - Integration strategies Corporate Level Strategies
  2. 2. Prepared By Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations. Manu Melwin Joy Assistant Professor Ilahia School of Management Studies Kerala, India. Phone – 9744551114 Mail – manu_melwinjoy@yahoo.com
  3. 3. Integration strategies
  4. 4. Integration strategies • It is done where the company attempts to widen the scope of its business definition in such a manner that it results in serving the same set of customers. The alternative technology of the business undergoes a change.
  5. 5. Integration strategies • It is combing activities related to the present activity of a firm. Such a combination may be done through value chain. A value chain is a set of interrelated activity performed by an organization right from the procurement of basic raw materials down to the marketing of finished products to the ultimate customers.
  6. 6. Vertical Integration • When pursuing a vertical integration strategy, a firm gets involved in new portions of the value chain. This approach can be very attractive when a firm’s suppliers or buyers have too much power over the firm and are becoming increasingly profitable at the firm’s expense.
  7. 7. Examples of Vertical Integration • Oil companies like ConocoPhillips can be involved in all stages of the value chain, including crude oil exploration, drilling for oil, shipping oil to refineries, refining crude oil into products such as gasoline, distributing fuel to gas stations, and operating gas stations.
  8. 8. Forward Vertical Integration • When pursuing a vertical integration strategy, a firm gets involved in new portions of the value chain. This approach can be very attractive when a firm’s suppliers or buyers have too much power over the firm and are becoming increasingly profitable at the firm’s expense.
  9. 9. Examples of Forward Integration • Disney has pursued forward vertical integration by operating more than three hundred retail stores that sell merchandise based on Disney’s characters and movies. This allows Disney to capture profits that would otherwise be enjoyed by another store.

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When pursuing a vertical integration strategy, a firm gets involved in new portions of the value chain. This approach can be very attractive when a firm’s suppliers or buyers have too much power over the firm and are becoming increasingly profitable at the firm’s expense.

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