This document discusses OMV's Technikqueen gamified recruitment application. The goal is to interest young women ages 14-16 in engineering fields. Participants solve technical quests online, with the top 300 advancing. The top 50 experts have a chance to become Technikqueens and receive mentoring and scholarships. All top 50 winners receive prizes and attend an exclusive workshop in Vienna. Over 1,000 participated in the first iteration, solving tasks about renewable energy and oil production.

1. TECHNIK QUEENS
Gamification in Recruitment

2. Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
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3. OMV
• OMV, is an international,
integrated oil and gas
company, headquartered
in Vienna. It is active in
the upstream and
downstream businesses.

4. OMV
• Technikqueen is a
gamified recruitment
application to interest
young women to enter
the engineering field.

6. OMV
• The target audience is
between 14-16 years old,
which is also the time most
students will start making
choices or forming choices on
further study which
ultimately leads to career
paths.

7. OMV
• The challenge starts online,
where everyone can participate
and solve technical quests,
including those not quite in the
target group. The participation
for the next stage – the expert
phase – is then limited for the
best 300 girls from 14-16 years.

8. OMV
• After the expert phase, the
best 50 experts have a chance
to be one out of 25
Technikqueens which will be
mentored and receive a
scholarship – maybe a first
step for a technical career.

10. OMV
• After all, all the top 50
winners receive a nice price
and are invited to
participate in an exclusive
weekend workshop in
Vienna during the final
weekend.

11. OMV
• The competition is quest driven with a
lot of feedback loops and obviously
some very attractive rewards. However
what also became apparent that the
attraction of winning an iPad and
hanging out with like-minded girls may
be even stronger than the potential to
win a scholarship, which was an
interesting little aside in feedback for the
organisers.

13. OMV
• Over one thousand players
participated in the first iteration
of the program and solved tasks
around renewable energy and
oil production. Beside tangible
rewards the winners were also
invited to join a trainee
program or internship.