2. Prepared By
Manu Melwin Joy
Assistant Professor
Ilahia School of Management Studies
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
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3. No strokes
• You might imagine that
people would always
seek positive strokes and
avoid negative strokes.
4. No strokes
• But in reality, we work by
a different principle : Any
kind of stroke is better
than no stroke at all.
5. No strokes
• This idea is supported
by various gruesome
studies of animal
development.
6. No strokes
• In one, two sets of baby
rats were kept in
identical featureless
boxes. One group was
given electric shocks
several times in a day.
7. No strokes
• The other group were
not. It was found that
group receiving the
shocks developed better
than those left without
stimulation, painful as it
was.
8. No strokes
• We are like those rats.
To satisfy our stimulus
hunger, we can use
negative strokes just as
readily as positive
strokes.