We would like to invite you to an exclusive webinar entitled 'Small Cell Networks: Lessons Learned', presented by Maravedis-Rethink and featuring our guest speaker Jim Parker, Senior Manager of the Antenna Solutions Group at AT&T, one of the world's most advanced deployers of small cells. Mr Parker's team is responsible for in-building solutions including small cells, DAS and others, and is a vital element of AT&T's ambitious plan to roll out 40,000 small cells over two years. The first phase of that roll-out is currently taking place, and the webinar will feature some of the earliest insights into the progress of the program, and the lessons learned so far. With operators round the world formulating their strategies for small cell deployments over the coming years, AT&T's experiences will be eagerly watched. The webinar will offer a unique opportunity to hear about the achievements and challenges so far, and to gain insights into AT&T's future plans in this important area of 3G and 4G roll-out. Topics will include technology platforms for small cells; neutral hosting; the challenges of the indoor environment; and interworking with other technologies such as Wi-Fi, with an eye to the future HetNet. These insights will be complemented by key findings from Maravedis-Rethink's MOSA (Mobile Operator Strategy Analysis) and RAN Service analysts. MOSA tracks the top 100 4G operators and their business strategies, and has a per-carrier analysis of small cell deployment plans, among other topics. Meanwhile, the RAN Service tracks worldwide roll-outs of all types of carrier infrastructure, with granular five-year forecasts in areas including metrocells and DAS. In the webinar, Research Director Caroline Gabriel will share selected highlights from the latest MOSA Quarterly Report and RAN forecasts, including exclusive data in areas such as enterprise wireless and LTE-Advanced.

1. June
September 10 2013
MOSA webinar:
Small Cell Networks: Lessons Learned
Jim Parker, Senior Manager Antenna
Group, AT&T
Caroline Gabriel, Research Director,
Maravedis-Rethink
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2. September
Agenda
2013
Key findings: Maravedis-Rethink Services
 Small cell deployment trends to 2018
 LTE-A: a new wave of mobile network planning
Highlights of the MOSA service
Operator presentation: AT&T
 Small cell networks: Lessons learned
Speaker: Jim Parker, AT&T
Q&A
www.maravedis-bwa.com
2
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3. Using the Webinar Interface
a) Attendee List (only your name)
b) Grab Tab – click arrow to open/close Control Panel.
Click square to toggle Viewer Window between full
screen/window mode.
c) Audio pane – select audio format. Click Audio Setup to
select Mic & Speakers.
d) You can submit questions and review answers. Type
your question and click Send to submit it to the
organizer.

4. Commonly Asked Questions
• Can I obtain the slides?
– The slides will be available for purchase from
Maravedis-Rethink’s online store after the webinar.
Attendees will be sent a link.
– This event is also being recorded. You will be sent a link
to purchase the recorded webcast within the next 2
business days.
• Where can I obtain more information about the
research discussed today?
– For information, please visit the Maravedis website at
www.Maravedis-BWA.com

5. September
Small cells in the new network
2013
LTE is driving a radically new approach to RAN design
350
•
•
•
•
•
Public access small cells are niche option until
2014, then prices and standards enable mass rollouts
Shipments up from 125K to 3.37m by 2018
Cloud-RAN - 30% of LTE carriers by 2017) while
metrocells are mainstream (65%)
Antenna/radio integration important change for LTE
carriers
New MIMO and active antenna progress critical to
support
Standards like Hotspot 2.0 bring Wi-Fi and cellular
together, but debate remains on full hardware
integration
3,500
300
3,000
250
2,500
,000 units
•
4,000
200
2,000
150
1,500
100
1,000
50
500
0
0
2013
2014
Macrocell
2015
2016
2017
C-RAN
2018
Small cells
Small cell and C-RAN macrocell growth
Source:: MOSA
www.maravedis-bwa.com
5
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6. September
Milestones to achieve critical mass
2013
Need to address gap between early adopters and mass market adoption
• Considerable
3000
2500
No of metrocells
progress
and
growth but still challenges to
achieve critical mass
• Requirements:
• SoC platforms
• Site processes
• Neutral host approaches
• Challenges:
• SON roaming
• Macro incumbents
•Catalysts:
•WiFi integration
•LTE-A
2000
1,547
720
1500
1000
173
500
33
0
0
2012
0
2013
2014
Cellular only
2015
2016
2017
Wi-Fi/cellular
Deployment of small cells with integrated WiFi
Source:: Maravedis-Rethink RAN Service
www.maravedis-bwa.com
6
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7. June
July
2013
Challenges to metrocells
Backhaul remains a critical issue
Metrocell deployment
Equipment prices
do not go down
without volumes
Solutions need to
be future-proof
(capacity,
interference)
Metrocells are
complement to
macro or
substitute?
Outdoor
locations are
not easy to get
Multi-vendor
trials
Macro networks becoming saturated
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8. September
LTE-A’s role in driving small cells
2013
In a menu of options, some will gain rapid adoption for small cells
• LTE-A provides some critical help:
90
% of LTE base stations shipped
• eICIC
• Standardized SON
•Areas with most attention drive:
• Small cells
• Spectral efficiency
• Some cutting edge deployments
• Mass uptake needs:
• Devices
• Confidence
• IoT
100
80
70
60
50
40
30
20
10
0
Multiband
CA
eICIC
2013
CoMP
LTE Relay
2014
2015
LTE
4x4 MIMO 8x8 MIMO Release 11
Broadcast
2016
2017
2018
www.maravedis-bwa.com
8
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9. RAN Service:
Description
• Covers Macro cells, small
cells and Carrier WiFi.
• Vendor Profiles & SWOT
Analysis
• Shipments and Market
Forecasts
• Carrier expectations &
Trends.
Deliverables
 2 comprehensive
reports per year (PDF
and Excel)
 Webinars for Clients
ONLY
 18 research notes per
year
 Analyst Support
Lead Analyst
Caroline Gabriel
www.maravedis-bwa.com
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10. Backhaul Service:
Description
• Covers PTP , PMP, NLOS and
emerging backhaul
technologies
• Vendor Profiles & SWOT
Analysis
• Shipments and Market
Forecasts
• Carrier expectations &
Trends
Deliverables
 2 comprehensive
reports per year (PDF
and Excel)
 Webinars for Clients
ONLY
 18 research notes per
year
 Analyst Support
Lead Analyst
Esteban Monturus
www.maravedis-bwa.com
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Copyright © Maravedis Inc 2013.

11. MOSA Service:
Description
• Top 100 4G Operator
Infrastructure Profiles
• Operator Global Surveys
• RAN, Core and backhaul
Strategies
• SWOT Analysis
• Vendor Ranking
• Key areas of leadership
• CAPEX Forecasts by
Operator
• Global Spectrum
Deliverables
Lead Analyst
 Infrastructure Profiles
(PDF)
 Quarterly Reports (PPT) Caroline Gabriel and
 Quarterly Master File
MOSA Team
(Excel)
 Analyst Support
www.maravedis-bwa.com
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12. MOSA Coverage
Macro RAN
Core Network
Small Cells & WiFi
SWOT & Ranking
Backhaul
Global Spectrum
www.maravedis-bwa.com
CLIENT CONFIDENTIAL
Copyright © Maravedis Inc 2012.
2013.

13. Structure of MOSA
DRIVERS
CHALLENGES
SOLUTIONS
MOSA Matrix
•
Top 100 4G operators analyzed against 10 key trends identified by MaRe for their impact on the 4G business case
• Small cells and HetNet
• Cloud-RAN/distributed RAN
In each key topic area, gold
standard operators selected
• Advanced Backhaul Strategies
and analyzed in depth for
• Carrier Wi-Fi
their market leadership in the
• TD-LTE
area. The business case and
• Evolved Packet Core
prospects of others are
• Caching and Video Traffic
assessed against the same
• RCS, Voice and VoLTE
criteria.
• LTE-A key features (Carrier aggregation, MIMO, CoMP)
• SON and Virtualization
www.maravedis-bwa.com
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14. Subscriber
Forecasts
• Cell Loading
• Operator Input
Cell Sites
• Urban/Rural split
• Spectrum Band
• Mode and existing 3G
• Operator Plans
• Average Selling Price
• RRH, LTE-A features, C-RAN, AAS
CAPEX
• Macro Cells,
• Micro Cells
• Metro Cells
• Backhaul links
• By band/mode
Sources: Operator interviews, Vendor estimates, Regulatory data, Models, Secondary research
www.maravedis-bwa.com
CLIENT CONFIDENTIAL
14
Copyright © Maravedis Inc 2013.

15. Small Cell Networks:
Lessons Learned with AT&T
Jim Parker
Senior Manager, Antenna Solutions Group
AT&T Services, Inc.
© 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T
logo are trademarks of AT&T Intellectual Property.

16. Network Business Drivers
Small Cell Advantages
Backhaul Considerations
Small Cell Deployment
Results
1
6
© 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are
trademarks of AT&T Intellectual Property.

17. Network Business Drivers
US Mobile
Data Traffic
petabytes
2000
2001
2002
2003
© 2013 AT&T Intellectual
Property. All rights reserved.
AT&T and the AT&T logo are
trademarks of AT&T
2004
2005
2006
17
2007
2008
2009
2010
2011
2012

18. Tremendous Wi-Fi Growth
32K
Venues
19K
27K
30K
2.7B
Connections
1.23B
21K
382.1M
20M
2008
2009
2010
2011
2012
• Since 2008, expanded Wi-Fi to more types of
venues – including hotels, restaurants, retail
locations, stadiums, airports, universities, and
hot zones
• In 4Q12 mobile devices carried +3x more
data traffic than 4Q11.
85.5M
2008
2009
2010
2011
2012
• In 4Q12, 705.5M connections were made to the
AT&T Wi-Fi Network – More than 5000
connections per minute
• +40% connections made in 4Q12 from mobile
smartphone and tablet devices versus 2011.
18
© 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are
trademarks of AT&T Intellectual Property.

19. Network Business Drivers
AT&T is one of the
leading smartphone
providers in the U.S.
35%
36%
39%
43%
46%
50%
57%
53%
59%
72%
62%
64%
73%
67%
1Q'10 2Q'10 3Q'10 4Q'10 1Q'11 2Q'11 3Q'11 4Q'11 1Q'12 2Q'12 3Q'12 4Q'12 1Q'13 2Q'13
© 2013 AT&T Intellectual
Property. All rights reserved.
AT&T and the AT&T logo are
trademarks of AT&T
AT&T Smartphone Penetration
19

20. AT&T’s Antenna Solutions Group
•
AT&T’s Antenna Solutions Group
(ASG) is responsible for
extending the capabilities of
AT&Ts wireless network within
large public venues providing our
customers the best mobile
broadband experience
•
Once the venue is under
contract, ASG will turn over
responsibility to AT&Ts Towers
group to market the system to
the other wireless carriers.
www.atttowers.com
20
© 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are
trademarks of AT&T Intellectual Property.

21. What’s in the Toolbox?
Neutral-Host
Distributed
Antenna Systems
(DAS)
Wi-Fi
Small Cells
21
21
© 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are
trademarks of AT&T Intellectual Property.

22. Premier Mobile Network:
Densification
Supporting Growing Customer Demand
• Densification of Wireless
Grid
•
Enhances AT&T’s ability to offer
best-in-class voice and data services
•
Supports launching Voice over LTE
•
Multiple technology deployments
PLANNED*:
•
10,000+ new macro sites
1,000+ distributed antenna systems
40,000+ small cells
•
*Over plan period for Project VIP (2013-2015)
•
•
Lead to Better Customer Experience, Usage and Revenue
2
2
© 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

23. Premier Mobile Network: Small Cell Technologies
Small Cells: Delivering Flexible Coverage Where It’s Most Needed
•
Improve in-building coverage
•
Used in densely populated areas to help
augment the wireless carrier’s capacity and
coverage needs
•
•
Multi-technology UMTS/HSPA+/LTE/Wi-Fi
Initially 3G UMTS and 4G HSPA+
4Q12: First field application
– 1Q13: Start general deployment
–
•
2014: Future evolution to 4G LTE and Wi-Fi
2
3
© 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
of densification
program to use Small
Cell Technology
by 2015

24. Features
• To meet coverage hot spot, coverage hole filling and
capacity requirements
Throughput
The Future is bright with Small Cells
Macro Cell
Small Cell
• Increased capacity to meet enterprise capacity demands
• Broaden market penetration to business segments
• Flexible deployment - IT Tech installation possible in future
Coverage Distance
• Lower cost than alternatives. (Macro, Micro, DAS, etc.)
• Simple IP connectivity, intended to leverage existing
IP backhaul, where possible
Macro Cell
• Multi-mode technology: 3G/LTE/Wi-Fi Standards
• Low profile, compact, scalable unobtrusive solution
© 2013 AT&T Intellectual Property. All rights reserved. AT&T
and the AT&T logo are trademarks of AT&T Intellectual
Property.
24
Small Cell

25. Designed for easy deployment
Metrocell can be deployed with minimal disruption
• Compact measuring 9.5” X 9.5” X 2” and weighing 4.4 lbs.
• Supports multiple antenna options
• Wall and ceiling mountable - can be deployed almost
anywhere
• Uses existing Internet access for backhaul can be either
shared or dedicated
• Self-configures when multiple Metrocells are deployed
which makes installation significantly less complex and
costly than traditional distributed antenna systems
• Low profile, compact, scalable unobtrusive solution
© 2013 AT&T Intellectual Property. All rights reserved. AT&T
and the AT&T logo are trademarks of AT&T Intellectual
Property.
25

26. Metrocell features
Solutions for indoor and outdoor coverage
Cover 7,000-15,000 sq. ft. depending upon building construction
Access open to all AT&T users in range of the device
Each Metrocell can:
• Connect up to 32 devices with each device supporting
simultaneous voice and high speed data sessions
• Securely connect to the AT&T network via Ethernet and
the Internet
• Seamlessly handoff calls to other Metrocells as well as
support seamless two-way interworking with the greater
AT&T network
© 2013 AT&T Intellectual Property. All rights reserved. AT&T
and the AT&T logo are trademarks of AT&T Intellectual
Property.
26

27. Backhaul for Small Cells
• Backhaul solutions for connecting a small cell to the IP
network:
• Shared IP Network – Shared IP Backhaul
Small Cell AP
PC
Ethernet
Switch
Router
Internet
Access
VoIP Phone
27
© 2013 AT&T Intellectual Property. All
rights reserved. AT&T and the AT&T logo
are trademarks of AT&T Intellectual
Backhaul
Network
Mobile
Operator
Gateway

28. Backhaul for Small Cells
• Backhaul solutions for connecting a small cell to the IP
network:
• Dedicated IP Network – Dedicated IP Backhaul
Small Cell AP
Ethernet
Switch
Router
PC
Ethernet
Switch
Router
Internet
Access
VoIP Phone
28
© 2013 AT&T Intellectual Property. All
rights reserved. AT&T and the AT&T logo
are trademarks of AT&T Intellectual
Backhaul
Network
Mobile
Operator
Gateway

29. Small Cells – First Trials (Outdoor 3G)
for your neighborhood
Crystal Lake Park, MO:
Outdoor Coverage
Enhancement:
14 Access Points
Deployed in a residential
environment
29
© 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are
trademarks of AT&T Intellectual Property.

30. Small Cells – First Trials (Indoor 3G)
for your office
Office Building, Waukesha, WI:
Indoor Coverage Solution:
12 Access Points
deployed in an enterprise
environment
Customer & Network Experience:
• 15% Increase in traffic
• Combined (metro/macro) drop rates equivalent
to the macro network and trending down
• Processed more than 50,000 data sessions per day
30
© 2013 AT&T Intellectual
Property. All rights reserved.
AT&T and the AT&T logo are
trademarks of AT&T

31. Small Cells – First Customer Deployments (Indoor 3G)
for your office
Multiple Enterprise Customers,
New York City, NY:
Indoor Coverage & Capacity
Solution:
Ex. 20 Small Cells: 4 per floor x
5 floors
Customer Satisfaction:
“The Metrocell is working very well, we’ve seen significant improvements with data connection
and speed which was our biggest issue before installation. Voice also seems to be working well.”
“The individuals within the office have seen a stronger signal and are able to make and receive
calls in areas that they couldn’t before.”
“The new system seems to be working – my primary benchmark is whether or not I experience
dropped calls …. I am not. In the past I received a voice mail notice but the phone never rang to
give me an opportunity to answer it. Now all calls are coming through.”
31
© 2013 AT&T Intellectual
Property. All rights reserved.
AT&T and the AT&T logo are
trademarks of AT&T

32. AT&T Small Cell Deployment
at Disney Parks
• Summary of network enhancements at
Walt Disney World® Resort and Disneyland®
Resort:
• More than 25 Distributed Antenna Systems
(DAS)
to increase the AT&T wireless capacity in areas
with
high mobile traffic
32
• More than 350 Small Cells to extend AT&T
network connectivity
© 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

33. Small Cells – Marching Forward!
Indoor-Office
Multi-Technology
Small Cells (All with WiFi)
OutdoorNeighborhood
DAS
Indoor – Home
Wi-Fi
LTE Macro
UMTS Macro
33
•
•
•
•
•
3G (HSPA+) Metrocells
3G (HSPA+) & LTE Metrocells
WiFi Integration
SON Integration
40,000+ SC APs
© 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are
trademarks of AT&T Intellectual Property.
2015!

34. Small Cells
for your home, office and neighborhood
34
© 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are
trademarks of AT&T Intellectual Property.

35. Lessons Learned
• Small Cells are used in densely populated
areas to
help augment the wireless carrier’s capacity
and
for small pockets of coverage
• Macro BTS will continue to be the most
efficient way to
provide wireless service across America
35
• Small Cells offer operators a system that is
potentially more cost effective than other
© 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

36. © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

37. Contact Information
Adlane Fellah, Customer Engagement
(305) 865-1006
(514) 313-5656
info@maravedis-bwa.com
http://www.maravedis-bwa.com
http://www.rethinkresearch.biz/
www.linkedin.com/in/adlanefellah
www.twitter.com/maravedis
MaravedisRethink
www.maravedis-bwa.com
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Copyright © Maravedis Inc 2013.