mmCHANNEL - Value Proposition for Enhanced Mobile Broadband Entertainment Experiences

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10. •
WEB
mmCHANNEL
Selection, Sorting, Ingestion
mmChannel
servers
WAP
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12. and games
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15. 2
4
Ad po ssibilities.
3
1
5
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16. UGC Services
Community
UGC Consumer
Recommendatio
Toolkit ns
Personalised Content
UGC Platform Recommendatio Promotions
ns
Recommendatio
Digital Signage
ns
Multi-Access
Advertisement
Platform
Social Analytics SMS to WAP Virtual Market
1 Advertisements Creation
Social Analytics Interactive
2 Advertisement
Social Analytics
Platform
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24. Deployment Rollout of features
Possibility to integrate
+ and distinct revenue options with Service Provider gaming
PC propositions
Perceived quality / Disposable income
Premium Game
Incentivized1 Game
Community
Concepts
“Advergaming”
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1 2 3 4 5 6 7 8 n
Months
1) Incentivized Game: methods like “Try before you buy, time or usage limited, other models”
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