INTRODUCTION PASSION TO MAKE A DIFFERENCE IN EVERY CHILD’S LIFE STANDALONE VS ORGANIZED BRAND CHOOSING BETWEEN A MASS BRAND VS A PREMIUM BRAND FOR FRANCHISE: SELECTION A PRESCHOOL THAT USES TECHNOLOGY BUT RETAINS ITS TRADITIONAL VALUES: SELECTION OF THE RIGHT LOCATION (PREFERABLY A RESIDENTIAL AREA): STRONG LOCAL CONNECT WITH RESIDENTS, PRESS AND MOMMY BLOGGERS: COMMUNITY WELFARE: PARENT INVOLVEMENT SCIENCE EMBEDDED CURRICULUM

1. Golden rules of
setting up and running
A SUCCESSFUL
PRESCHOOL

2. IS EDUCATING
CHILDREN
YOUR PASSION?
Do you believe that children need to have better education
facilities?
Do you believe early childhood education sets the bar high?
Do you want to start a preschool and aspire to make it a
success?
Are you struggling to get admission in your preschool?
Want a preschool with a waitlist for admissions?
I was born intelligent, Education ruined me... this was the saying years
ago that we all heard. However, the education industry is now
changing and if you are one of the people who would like to be the
change agents and have questions stated above regarding education.
Your search for a guide ends here.
We decided to put down the most critical points that will help you
run a successful preschool!

3. INTRODUCTION
We live in the 21st century with people living in nuclear families and
both parents working. Gone are the days when grandparents or
uncles and aunties took care of your children while you were away.
Children are left at home with nannies that are stuck to their phones at
all times.
Hence it is all the more important to send your child to a good
preschool, as Brain research proves that 0-6 years is the span when
children make the most number of synaptic connections. Hence it has
been advised by experts to send children to a social surrounding early
in life.
Therefore, parents now prefer sending their children to preschool, so
that they are in a safe environment, learning while they enjoy playtime
too.
With all this information we also know that the preschool sector is also
an unstructured industry. So selecting a franchise of a known and
established preschool helps your cause.
Apart from this, there are a few points that will help you run a
successful preschool:

4. 1.
PASSION TO MAKE A DIFFERENCE
IN EVERY CHILD’S LIFE
To run a successful preschool the foremost important point is your
love for children along with your desire to make a difference in their
life.
Every business opportunity you pick will give you the desired return,
however picking one where your passion lies is important. It is very
important to provide the right learning environment for your children as
they are very impressionable at that age. We need to make sure they
take home positive experiences and the not so good ones are sorted
early.
Children are our end users and everything we do should be
keeping the child in mind and the impact on their future.

5. 2.
STANDALONE VS ORGANIZED
BRAND
So once you have decided that you are interested in starting a
preschool an important decision that needs to be taken is to choose
between starting a standalone preschool or a franchise preschool
of an established brand.
Starting a standalone preschool is a lot of work as you will be new to
the business, however one pro is all that you earn is your profit. In
case of a franchise, you get a pre-set researched already working
model along with a curriculum. Your teachers are trained according to
their standards.
However, you do have to pay a franchise fee. But it’s a much better
stepping stone than to start a standalone preschool.

6. 3.
CHOOSING BETWEEN
A MASS BRAND VS A PREMIUM BRAND
FOR FRANCHISE:
In case you choose to go the franchise route. There are a lot of
preschools that offer franchise options. Some of them are mass
brands which are the standard preschools. And some of them are
premium brands that develop their own curriculum and work on
making a learner-centric model.
It is advisable to pick on the premium brand as it is a unique selling
proposition and it also benefits the child. A few of the premium brands
are Kangaroo Kids, Maple bear, Safari kids, etc.

7. 4.
SELECTION A PRESCHOOL
THAT USES TECHNOLOGY BUT RETAINS
ITS TRADITIONAL VALUES:
We know that technology is taking over every sector. Today, toddlers
use devices like pros. They know exactly where to go to listen to their
favourite nursery rhyme. Hence using technology to teach them
concepts they learn in school is the next big thing. Brands like
Kangaroo Kids are developing apps for learning as an extended
learning tool.

8. 5.
SELECTION OF THE RIGHT LOCATION
(PREFERABLY A RESIDENTIAL AREA):
Selecting the right location for a preschool is the key to successfully
running it. Parents prefer to send young children to preschools around
the residence or workplace. Hence the location needs to strategically
picked. A preschool essentially works best if it’s in a safe residential
area. If that is taken care of half your battle is won. Your catchment is
about 2-3 Kms around the preschool. You can also consider opening a
school in an IT park. Most parents prefer to send their child to a school
close to where they work with a daycare facility.
For EG our preschool in Nesco works on this model.

9. 6.
STRONG LOCAL CONNECT WITH RESIDENTS,
PRESS AND MOMMY BLOGGERS:
I cannot emphasise enough how important it is to make strong brand
ambassadors for your preschool. The more people talk about you and
the preschool positively the better.
Parents make rounds to various preschools before deciding the one
they finally pick. They also speak to a lot of people before they take
the final decision. A strong local connection with the community and
eminent
trustworthy people talking and recommending your school will play a
very crucial role in the number of children coming to your school. You
need to retain the traditional values of your surroundings, while you
embrace modern technology for enhancement.
It is also important to maintain your beliefs and make sure you deal
with mishaps just as sincerely.

10. 7.
COMMUNITY WELFARE:
Teaching children the joy of giving and sharing from a young age
helps in making them better human beings.
The environment we live in needs to be clean and as citizens, it is our
duty to keep it clean. When we involve children at a young age they
become responsible citizens. Also, this makes the brand visible,
stronger and strengthens the word of mouth.

11. 8.
PARENT INVOLVEMENT
We understand that parents are busy. However, it is very important to
involve parents in the learning and teaching process. Parents lack the
knowledge on how to deal with children and it is up to us to
collaborate with parents and guide them through.
This is essential because the parent and the school need to be on the
same page when dealing with children as a mixed message should
not be going out to the child.

12. 9.
PERSONAL INVOLVEMENT
As the owner of the preschool, you need to be involved in everyday
affairs. As the personal touch, you bring in cannot be replaced and will
go a long way. Parents tend to identify and develop trust when they
see the owner of the school involved, the other advantage of being
involved is that your peers will work exactly according to the way you
want them to. There will be no scope of lapse.
Parents feel their children are safe when they see constant faces of
the owners around at all times. Our Banjara Hills preschool in
Hyderabad works wonders with a waiting list as our partner Chandrika
is personally involved at the centre.
One of the other important facts is teachers will come and go.
However, you as the owner are here to stay and when parents see a
permanent face day in and day out they identify with the person and
perceive that you are always available

13. 10.
STATE OF THE ART INFRASTRUCTURE
Today in metros and tier 2 cities there is space constraint. Hence a
preschool should lay emphasis on giving good outdoor facilities as it
helps in exposing children to physical activity right from the beginning.
However, keep in mind that children need to be exposed to outdoor
and indoor activities equally. To facilitate the right kind of learning we
need to build a preschool with the best facilities. A pool for water play,
a sand pit for sand play, an outdoor area with swings, see-saws and
more. The indoor area should facilitate free movement. An experiential
classroom makes learning faster and long-lasting.

14. 11.
SCIENCE EMBEDDED CURRICULUM:
A preschool plays a crucial role in a child’s life. It is said that children
make the maximum number of synaptic connections from the age of
0-6 years. Hence a good preschool is a stepping stone to the future
learning grounds and experiences the child will have and go through
in his growing up years. A curriculum that is designed around the
learner is crucial too.
A straight-jacketed approach does not work anymore. Research has
shown that children learn better and faster when they can apply
what they learn practically.

15. 12.
360 DEGREES SAFETY
Dealing with young minds is tricky. They are inquisitive and want to
experience everything. While it is important to provide children with
infrastructure that enhances their learning. Providing physical and
mental safety comes on top of the list.
While designing the infrastructure of the preschool a specialist needs
to be hired who would make sure there are no sharp edges, no
electric sockets at reachable height and more.
To make sure the child’s mental safety is intact the preschool
needs to
continuously train teachers on how to deal with them. There
should be a good counsellor visiting the preschool on a regular
basis.

16. 13.
DAYCARE AND AFTER SCHOOL
ACTIVITIES:
Providing day-care and after school activities not only adds to your
earnings it also attracts outside children and parents to come into the
preschool and experience our teaching methodologies and the
working of the preschool. Thereby improving Word of mouth.
We offer unique after-school activities that include coding, learning
Spanish, yoga for kids and more. We also have our own Early
Childhood Teacher Training program.

17. CONCLUSION
While running a preschool brings in a lot of responsibility as you are
dealing with young minds and their future depends on the experiences
the preschool will provide. Running a preschool is a lot of hands-on
work and there cannot be a perfect guide on what should be done. We
learn when we dirty our hands on the ground. The points shared
above are some of the essential points to keep in mind and help you
take your preschool to greater heights.

18. 022 6658 3000 www.kkel.com Kangaroo Kids Education Limited, Victoria Plaza, 5th Floor, S. V. Road, Santacruz (W), Mumbai 400054.