1. +
Virtual volunteers & social media
Mar Dixon
@MarDixon
@KidsinMuseums
@mardixon

2. +
Social media
@mardixon

3. +
Social media
 Can
bring in new Volunteers!
 Build
the service (Charity, library, museum)
from a service to a brand.
 Word

@mardixon
of Mouth
According to research by Nielsen, 92 percent of people trust
recommendations from friends and family more than all other forms
of marketing. June 2013

4. 
85% of fans of brands on Facebook recommend brands to others.
(Syncapse)

43% more likely to buy a new product when learning about it on
social media. (Nielsen)

77% more likely to buy a new product when learning about it from
friends or family. (Nielsen)

81% of U.S. online consumers‟ purchase decisions are influenced
by their friends‟ social media posts versus 78% who are influenced
by the posts of the brands they follow on social media. (Market
Force)

79% of U.S. consumers who‟ve “Liked” a brand on Facebook did
so in order to receive discounts or other incentives. (Market Force)

49% of U.S. consumers say friends and family are their top
sources of brand awareness, up from 43% in 2009. (Jack Morton)
+
@mardixon

5. +
Shared Accounts
@mardixon

6. + Kids in Museums
@mardixon

7. +
Kids in Museums
 Had
approximately 4000 followers.
 First
step: become more responsive and open and to
build a social media strategy that worked around the
idea that trust was at the forefront of our online
presence.

Trust to our volunteers and to our followers.
@mardixon

8. +
@mardixon

9. +
Social Media for Volunteers…
 Be
social even when you think no one is
listening.
 Who
 Talk
are the silent followers?
to them but LISTEN ALSO.
 Encourage
@mardixon
conversations – ask questions.

10. +
Social Media for „Boss‟
Give
up Control
Trust
Give
Trust
@mardixon
up Control

11. +
Guidelines for Facebook
 Build
Your Page
 Connect
 Engage
with People
Your Audience
 Influence
@mardixon
Friends of Fans

12. +
Volunteers…
are your biggest Advocates – let
them be your voice!
@mardixon

13. + The Volunteers wouldn‟t have been
•
asked to be part your services if you
had a worry.
• Volunteers are fabulous advocates
and respect their role at a higher
standard that we could possibly set
for them.
• You trust many with talking to
customers in real life, why not online?
@mardixon

14. +
What are the Risk with sharing your
Social Media?
@mardixon

15. +
What happens when things go
Wrong
@mardixon

16. +
Things Volunteers worry about…
 Saying
wrong thing
 Tweeting
from wrong account
 Sending
a Tweet rather than a Direct
message
 Typos
 Wrong
@mardixon
link

17. +
Things I worry about…
 Not
@mardixon
having enough cake.

18. +
From Rose, a Volunteer

Harder to find a time/place for face to face training if they live
far away, but quite a lot can be done by emails, telephone and
trial & error.

When something goes wrong how will they react?

Not always available when you want them.

How do you get them to stick to the rules/guidelines?

Do they have suitable equipment?
@mardixon

19. + But when things go right…

Can be done by volunteers who live anywhere.

Can be done by volunteers who don't have much time to spare.

Bring their own personality and interests which adds variety more real, easier to relate to, not faceless organisation, jollier!

Volunteers benefit too - new skills and interests, experience for
those hunting for jobs, it's flexible.

Using several volunteers means there could be cover 24 hours
if you want to be international. Need not be a burden for any
one individual
@mardixon

20. +
When Mistakes Happen
@mardixon

21. +
@mardixon

22. + Using Twitter

@
Specifies an account you‟re talking to @MarDixon

#
Specifies a search string #museums

RT
Retweet – quote an existing tweet as is

MT
Modified Tweet – quote existing tweet with a change

HT
from
Hat Tip – giving credit to the person you saw original tweet

DM
Direct Message – private message between two people. Need
to be following each other.

+1
Indicates you like something

w
Shortcut for with

OH
Overheard

TBH to be honest

Ppl
@mardixon
People

23. +
Questions?
@mardixon

24. +
Thank you
Mar Dixon
mar@mardixon.com
@MarDixon
@mardixon