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Stereotype
Prejudice
Racism
Discrimination
Profª Maria Glalcy Fequetia Dalcim
Vamos observar as propagandas a
seguir:
Stereotype
In social psychology, a stereotype is a thought that
can be adopted about specific types of individuals or
certain ways of doing things.[1] These thoughts or
beliefs may or may not accurately
reflect reality.[2][3] However, this is only a fundamental
psychological definition of a stereotype.[3]
Stereotype content refers to the attributes that people
think characterize a group. Studies of stereotype
content examine what people think of others, rather
than the reasons and mechanisms involved in
stereotyping.[15]
http://en.wikipedia.org/wiki/Stereotype
Prejudice
Prejudice is prejudgment, or forming an opinion before
becoming aware of the relevant facts of a case. The
word is often used to refer to preconceived, usually
unfavorable, judgments toward people or a person
because of gender, political opinion, social
class, age, disability, religion, sexuality, race/ethnicity, lan
guage, nationality, or other personal characteristics. In
this case, it refers to a positive or negative evaluation of
another person based on their perceived group
membership.[1] Prejudice can also refer to unfounded
beliefs[2] and may include "any unreasonable attitude
that is unusually resistant to rational influence".[3] Gordon
Allport defined prejudice as a "feeling, favorable or
unfavorable, toward a person or thing, prior to, or not
based on, actual experience".[4]
http://en.wikipedia.org/wiki/Prejudice
Racism
Racism consists of several different and often
related ideologies centered around the concept
of race. Modern variants are often based in
social perceptions of biological differences
between peoples. These can take the form of
social actions, practices or beliefs, or political
systems that consider different races to be
ranked as inherently superior or inferior to each
other, based on presumed shared inheritable
traits, abilities, or qualities. It may also hold that
members of different races should be treated
differently.[1][2][3]
http://en.wikipedia.org/wiki/Racism
Discrimination
Discrimination is treatment or consideration of, or making a
distinction in favor of or against, a person or thing based on
the group, class, or category to which that person or thing
belongs rather than on individual merit.[1] This includes
treatment of an individual or group based on their actual
or perceived membership in a certain group or social
category, "in a way that is worse than the way people are
usually treated".[2] It involves the group's initial reaction or
interaction, influencing the individual's actual behavior
towards the group or the group leader, restricting members
of one group from opportunities or privileges that are
available to another group, leading to the exclusion of the
individual or entities based on logical or irrational decision
making.[3]
http://en.wikipedia.org/wiki/Discrimination
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Stereotype and racism in ads

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  • 13. Stereotype In social psychology, a stereotype is a thought that can be adopted about specific types of individuals or certain ways of doing things.[1] These thoughts or beliefs may or may not accurately reflect reality.[2][3] However, this is only a fundamental psychological definition of a stereotype.[3] Stereotype content refers to the attributes that people think characterize a group. Studies of stereotype content examine what people think of others, rather than the reasons and mechanisms involved in stereotyping.[15] http://en.wikipedia.org/wiki/Stereotype
  • 14. Prejudice Prejudice is prejudgment, or forming an opinion before becoming aware of the relevant facts of a case. The word is often used to refer to preconceived, usually unfavorable, judgments toward people or a person because of gender, political opinion, social class, age, disability, religion, sexuality, race/ethnicity, lan guage, nationality, or other personal characteristics. In this case, it refers to a positive or negative evaluation of another person based on their perceived group membership.[1] Prejudice can also refer to unfounded beliefs[2] and may include "any unreasonable attitude that is unusually resistant to rational influence".[3] Gordon Allport defined prejudice as a "feeling, favorable or unfavorable, toward a person or thing, prior to, or not based on, actual experience".[4] http://en.wikipedia.org/wiki/Prejudice
  • 15. Racism Racism consists of several different and often related ideologies centered around the concept of race. Modern variants are often based in social perceptions of biological differences between peoples. These can take the form of social actions, practices or beliefs, or political systems that consider different races to be ranked as inherently superior or inferior to each other, based on presumed shared inheritable traits, abilities, or qualities. It may also hold that members of different races should be treated differently.[1][2][3] http://en.wikipedia.org/wiki/Racism
  • 16. Discrimination Discrimination is treatment or consideration of, or making a distinction in favor of or against, a person or thing based on the group, class, or category to which that person or thing belongs rather than on individual merit.[1] This includes treatment of an individual or group based on their actual or perceived membership in a certain group or social category, "in a way that is worse than the way people are usually treated".[2] It involves the group's initial reaction or interaction, influencing the individual's actual behavior towards the group or the group leader, restricting members of one group from opportunities or privileges that are available to another group, leading to the exclusion of the individual or entities based on logical or irrational decision making.[3] http://en.wikipedia.org/wiki/Discrimination
  • 17. Where is the love?