The document discusses using online collaboration and social media to engage the public in policy development, planning initiatives, and emergency services. It provides examples of governments that have successfully used wikis, Facebook, and other online tools to gather public input on issues like city planning, transportation, parks management, and disaster preparedness. The document argues that collaborative online tools can help governments overcome barriers like geographic distance and build ongoing relationships with stakeholders.

1. Collaborating with the Crowd
Online Planning & Consultation
@MarkElliott

2. F or ent
ernm
G ov
Collaboration strategy
Online community building
Social media & Web 2.0

3. collabforge

4. What is social media?
User-generated content
A two-way conversation
An ongoing relationship
Collabforge

5. Your very own audience

7. Momentum

9. What 10 years of Apple
did to its main product

10. Smaller, faster, cheaper
...and doubling every 18 months

11. We need to do something in this space
but we’re not sure what!

12. Collabforge
Gov 2.0
Government Social Technologies

13. THEME:
bo rat io n
Co lla

14. The city plan
e can e d it
.. that a nyon
Collabforge

15. futuremelbourne.com.au

16. World’s 1st collaborative city
plan
Public add, edit, delete content
24/7
City planners collaborating with
the public
futuremelbourne.com.au Not a single instance of spam, or
offensive contribution

17. A Wiki is a webpage anyone can edit

18. Simply type and save!

19. Easily track each edit
19

20. Contributions from around the world

21. Extraordinary detail

22. Positive Sentiment
“Could this be the beginning of
participatory governance?”
“Kudos City of Melbourne! ... be sure to
have your say on this excellent site!“
“It's not hard to imagine why Melbourne
has a reputation as a vibrant and
progressive city”

24. Post-implementation Review
...available at futuremelbourne.com.au
4. Conclusion
The following points represent the final conclusions reached not be taken as a final guideline as to what should or should
regarding the implementation of the Future Melbourne wiki. not be adopted.
Was the City of Melbourne successful in the
implementation of a wiki platform for public 1. City of Melbourne Guide To Collaborative
consultation? Consultation (Internal & External Recommendation)
Yes, in the opinion of the reviewers it was. That is not to say Such a guide should provide an organisation-wide approach
it was without challenges. These challenges centred primarily and understanding of online consultation, helping to unify its
on the collaborative process (as opposed to the conceptualisation, approach, process, practices and
technology), indicating a need for further development of evaluation. The guide should aim to integrate key learnings
support processes, as well as collaborative capacity building from the Future Melbourne initiative and draw on the
within the organisation. The recommendations of greatest experience and knowledge of those who were involved. This
importance in this regard are: guide would provide the opportunity to determine ahead of
• City of Melbourne Guide to Collaborative Consultation time many of the challenges that are faced during initiatives
such as Future Melbourne, as well as managing and informing
• An Organisation-wide Mandate for Collaboration the expectations and understandings of those considering
• Explore Opportunities for Further Implementation of participation (i.e. public participants as well as external
Collaborative Online Consultation stakeholders).
Are wikis a viable platform for public consultation
that should be further explored? 2. An Organisation-wide Mandate for
Collaboration (Internal Recommendation)
Yes, in the opinion of the reviewers they are. The great
majority of those interviewed (internal and public Develop a mandate and associated action plan that outlines
participants) agree on this point, while the local and the collaborative values, skills and outcomes desired by the
international interest and participation confirm many City of Melbourne, independent of process, technology or
benefits. The recommendations of greatest importance in work area. Work towards the implementation of such a plan
this regard are: across the organisation, customised for the specific needs,
orientations, and outcomes of individual departments and
• Explore Opportunities for Further Implementation of
initiatives.
Collaborative Online Consultation
• Explore the Opportunities for Development of a City of
3. Innovative & Integrated ICT Change
Melbourne Community Engagement Platform
Management (Internal Recommendation)
• Maintain Visibility of & Promote the Future Melbourne
Experience Develop and implement an innovative change management
program that supports the ongoing and sustainable adoption
and integration of new technologies and process
Summary of Recommendations
The following is a summary of recommendations so far 4. Explore Opportunities for Further
referred to within this post-implementation review. They
Implementation of Collaborative Online
have been ordered by their perceived importance for:
Consultation (External Recommendation)
a) The ongoing success of the City of Melbourne's online
Explore and implement future initiatives that employ
public consultation.
collaborative ICT (increasingly called 'web 2.0' or 'social
b) The internal integration of collaborative technologies. media') as a means to engage the local and global public, as
However, as the recommendations have been developed in well as sourcing ideas and information from the global
order to support and synergise with one another (especially 'problem and solution' domain. Collaborative ICT and social
across the internal/external boundaries) the ordering should media-oriented channels can also be employed to engage the
Collabforge

25. Policy Development:
Help

26. Guide

27. the

28. Future

29. of

30. Victoria’s

31. Parks

32. weplan.parks.vic.gov.au

33. Organisation-wide
approach
Challenging the tyranny of
distance
weplan.parks.vic.gov.au
Preserves online community
between projects

34. Spotlighted
People
planning
parks
DPC/100605
Authorised by the Victorian Government, Melbourne
If you would like to receive this publication in an accessible
format, such as large print or audio, please telephone
9651 5814 (TTY), 9651 5135 or email actionplan@dpc.vic.gov.au.
This document is also available in an accessible format on
the Internet at www.dpc.vic.gov.au.
ISBN 978-1-921697-92-0

35. The bicycle plan
nyon e

36. can

37. edit!
..t hat

38. a

40. Collaborative bicycle
pedestrian planning
Entire Southern California
Region
20 million residents
Next stage: California Transport
Planning
bikepedwiki.scag.ca.gov

41. THEME:
Consultation
Communications

42. emergenc y

43. services

44. volunteers
H elp

45. thank
Collabforge

46. Over 15,000
Facebook
Fans
facebook.com/emergencyvolunteers

47. User content driving community awareness
toshop when I got
“I took this during the Black Saturday campaign edited it in pho
ever strike team.”
home, the young man in question is from my Reg ion on his second

48. “Seymour SE S Unit's Primary
Rescue Ve hicle - RESCUE 1”

50. Collabforge

51. Community
Governance
Collabforge

52. THEME:
Disruptive
Innovation

53. Online community for
World Heritage in the Pacific

54. Applications
!
Collabforge

55. FireReady For

57. Scoping
Program
Collabforge

58. www.collabforge.com
contact@collabforge.com
twitter.com/Collabforge
239 Rathdowne St, Carlton
03 9663 7310