12. “Content marketing is key to
creating an emotional
connection with customers.”
74%
83%
“Content marketing is more
effective than advertising for
customer engagement.”
Source: Content Marketing Survey Report 2012, eConsultancy
13. Planned Spend On Content in AUS
Over next 12 months
Source: ADMA 2013
43. “Content is just for awareness”
Content drives bottom line sales
Content spikes direct response
Social chatter and followers
Brand affinity and purchase intent
44. Whom should we talk to?
The lines are blurring
Creative
Media
Brand
PR
Publisher
45.
46.
47. Be the change…
Run into the wind…
Fly or die…
Don’t get biter get better…
Evolve or dissolve..
You snooze, you lose…
and other boring clichés
The rise of social media made constant creation and distribution of original and curated content a must for any brand, equipping them with content skill sets they didn’t have before.Facebook’s move to the Timeline model only emphasizes the "editorial" nature of brand pages.
It all comes down to trust.
is where you can now help them ‘Discover’ your content in a native manner.d