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Adman lecture 8

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Advertising Management Lecture 8 : Creative Strategy Implementation and Evaluation
Outline ,[object Object],[object Object]
Advertising Appeal ,[object Object],[object Object]
Advertising Appeals ,[object Object],[object Object],[object Object],[object Object]
Informational/Rational Appeal
Feature Appeal
Advertising Appeals ,[object Object],[object Object],[object Object],[object Object]
Competitive Advantage Appeal
Favorable Price Appeal
Advertising Appeals ,[object Object],[object Object],[object Object],[object Object],[object Object]
News Appeals
Advertising Appeals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Bases for Emotional Appeals
Other Types of Ad Appeals ,[object Object],[object Object],[object Object],[object Object]
Reminder Ad
Teaser Ad
Advertising Execution ,[object Object],[object Object]
Advertising Execution ,[object Object],[object Object],[object Object]
Straight Sell
Advertising Execution ,[object Object],[object Object]
Scientific/Technical
Advertising Execution ,[object Object],[object Object]
Demonstration
Advertising Execution ,[object Object],[object Object]
Comparison
Advertising Execution ,[object Object],[object Object],[object Object]
Testimonial
Endorsement
Advertising Execution ,[object Object],[object Object]
Slice of Life
Advertising Execution ,[object Object],[object Object],[object Object]
Advertising Execution ,[object Object],[object Object]
Personality Symbol
Advertising Execution ,[object Object],[object Object],[object Object],[object Object]
Advertising Execution ,[object Object],[object Object],[object Object],[object Object]
Dramatization
Advertising Execution ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Execution ,[object Object]
The End ,[object Object],[object Object]

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Adman lecture 8