MovingWorlds.org CEO Mark Horoszowski shares best practices in connecting corporate social impact initiatives to leadership development, along with frameworks for building the business case at your own company.
Connecting Social Impact and Leadership Development
1. #accp2018 | @markhoroszowski …Ideas, Insights, Inspirations
Mark Horoszowski
mark@movingworlds.org
@markhoroszowski | @Experteering
Connecting the Dots Between
Social Impact & Leadership Development
2. #accp2018 | @markhoroszowski …Ideas, Insights, Inspirations
Hi, I’m Mark
• CEO at MovingWorlds.org
• Lecture on CSR at University of Washington
(GO…. HUSKIES!!!)
• Pacific Northwest Native
• Lover of coffee and the great outdoors
3. What is one thing you want to take out of
today’s conversation?
1, 2, 4(ish), All
What is one thing you can contribute to
today’s conversation?
1, 2, 4(ish), All
6. #accp2018 | @markhoroszowski …Ideas, Insights, Inspirations
What We’ll Talk About
There is a business case for reaching the
SDGs.
There is a business case for
the SDGs*
*Data is pretty compelling on this!
9. #accp2018 | @markhoroszowski …Ideas, Insights, Inspirations
What We’ll Talk About
1. The Case for Connections
2. Case Studies for Impact
3. Drivers and Barriers
4. Making the Actual Connections
5. Giveaways!
15. #accp2018 | @markhoroszowski …Ideas, Insights, Inspirations
Talent Trends: Leadership Gap is getting worse…
(especially in North America)
16. #accp2018 | @markhoroszowski …Ideas, Insights, Inspirations
Trends
(I’ll send this data to anyone that wants it)
Opportunity
Leadership Gap
Call for Human Capital
Millennials!
Growing Diversity of Teams
Corporate Consolidation
17. #accp2018 | @markhoroszowski …Ideas, Insights, Inspirations
Case Studies for Impact
1. Employee engagement?
2. Retention?
3. Recruitment?
4. Leadership development?
5. Product Innovation?
6. Market discovery and/or creation?
7. Other?
Let’s start with you:
Who has a program with demonstrated ROI related to…
19. #accp2018 | @markhoroszowski …Ideas, Insights, Inspirations
Your Turn
• Write down… (I’ll give you 20 seconds)
• As many things as you can…
• What made the last successful program at
your company get off the ground?
• Write down… (I’ll give you 20 seconds)
• As many things as you can…
• What stalled your last program?
20. #accp2018 | @markhoroszowski …Ideas, Insights, Inspirations
“Don’t ask businesses to engage in any
unnatural acts”
Neal Myrick
#ACCP2018
21. #accp2018 | @markhoroszowski …Ideas, Insights, Inspirations
Connect to What Matters
Stay in-line with your company’s:
GOALS
People
Product
Process
Culture
24. #accp2018 | @markhoroszowski …Ideas, Insights, Inspirations
Building the Case
• Get a baseline
– Identify your company’s archetype
• Find your EASIEST lever:
– People? Product? Culture? Process? Executive support?
• SOCIALIZE!
• Build the case
– And come with backup
• Paint a vision, close for a pilot
• Get an executive sponsor
26. #accp2018 | @markhoroszowski …Ideas, Insights, Inspirations
CREATING THE STRONGEST CASE
FOR CONNECTION
(AND BUDGET)
27. #accp2018 | @markhoroszowski …Ideas, Insights, Inspirations
Learning Theory
Transformational Learning Model:
Set goals and
be held
accountable
Learn new
concepts
Apply learning
in stretch
experience
Reflect with
Think Back
Think Through
Think Forward
framework
Teach back and
debrief
28. #accp2018 | @markhoroszowski …Ideas, Insights, Inspirations
Leadership & Market Development Program
(That makes a real impact)
Step 1: Align with corporate goals
Step 2: Focus on authentic experiences
Step 3: Integrate goal setting, learning, and reflecting
Step 4: Require debrief reports
Step 5: measure what matters & capture stories
30. #accp2018 | @markhoroszowski …Ideas, Insights, Inspirations
Accountabilibuddies
1. Write it down
• 1 week
• 1 month
• 1 quarter
2. Tell your accountabilibuddy
3. Check-in promise!
31. #accp2018 | @markhoroszowski …Ideas, Insights, Inspirations
Building the Case
• Get a baseline
– Identify your company’s archetype
• Find your EASIEST lever:
– People? Product? Culture? Process? Executive support?
• SOCIALIZE!
• Build the case
– And come with backup
• Get an executive sponsor
• Paint a vision, close for a pilot
32. #accp2018 | @markhoroszowski …Ideas, Insights, Inspirations
Accountabilibuddies
1. Write it down
• 1 week
• 1 month
• 1 quarter
2. Tell your accountabilibuddy
3. Check-in promise!
33. #accp2018 | @markhoroszowski …Ideas, Insights, Inspirations
Giveaways
• Presentation
• ROI Calculator
• What else do you need?
34. #accp2018 | @markhoroszowski …Ideas, Insights, Inspirations
Mark Horoszowski | mark@movingworlds.org
Connecting the Dots Between
Social Impact & Leadership Development
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This will build in a series of self-reflections and write-downs on a worksheet. We’ll then report back as a group.