This document discusses using social media to promote events. It begins with introductions and defining common social media terms. It then outlines a 4 step process for using social media: 1) Plan your social media strategy and objectives; 2) Listen to conversations about your event/industry and identify influencers; 3) Engage in conversations in a genuine way; 4) Initiate your social media presence by selecting platforms, creating content, and spreading it. Specific tips are provided for using Facebook, Twitter, Flickr, and YouTube to promote events. The document concludes by stating that social media allows continued connection with audiences before, during, and after events.

1. Using Social Mediato grow better events Presented by The Other Side Studios Ottawa Festivals 2009 Fall Seminar/Workshop Series

6. Introductions Social Media 101 What do you do? Got an online profile?

7. Social Media Buzzwords

8. www.socialmediacircle.com

9. www.socialmediacircle.com 9

10. www.socialmediacircle.com

11. Popular Social Actions Connect Collaborate Comment Rate Share

12. Jumping in Social Media 1. PLAN Are you ready? 2. LISTEN 3. ENGAGE 4. INITIATE

13. 1. PLAN Who should be involved & take the lead? What are the objectives? When is a good time to begin? Where should you be in the social sphere? Why should you do it? How will you measure success?

14. 2. LISTEN ...to conversations about you, ...to conversations about your industry, and identify key influencers

15. 2. LISTEN Monitoring tools

16. 2. LISTEN Find the Influencers Source: David Armano & Stefano Maggi

17. 3. ENGAGE Don’t be afraid to participate... ...but make sure to be “genuine”

18. 3. ENGAGE

19. 3. ENGAGE

20. 4. INITIATE Prepare your site Select your social media footprints Create content Spread it around

21. 4. INITIATE Prepare your site

23. Social Networking

24. Photo Sharing

26. 4. INITIATE 5 Tips for twitter Follow the influencers Find relevant discussions (#) Tweet using hash tags (#) Re-Tweet and replywhen people talk to/aboutyou and your event Be human

27. 4. INITIATE 5 Tips for flickr Join relevant groups Post your pictures torelevant groups Give titles & descriptions TAG your pictures Organize them (sets)

28. 4. INITIATE 5 Tips for YouTube Subscribe to relevant influencers Give titles & descriptions, tags & categories Make videos relevant tocurrent events Keep it under 3-5 minutes Submit your videos as relevant video replies

29. 4. INITIATE Create content & spread it around Team Brainstorming Pre-Event During Event Post-Event Recruiting volunteers(Influencers) Ticket sales campaign Sponsorship Ask for ideas, get “them”involved in the planning Post planning progress updateson your siteand spread it Participants to post/upload their photosor videos during the event Create your own photos/videos of the eventpost/upload it live! Promote a twitter hash tag Don’t forget you have anaudience outside yourevent Participants to post/upload their photosor videos post-event MAKE SURE to create yourown post-event report usingphotos/videos... Feedback campaign

30. Conclusion Social Media allows you to be connected with your audience before, during & after your events

31. Let’s help you create a plan in 10 steps Worksheets Preparing your website Monitoring strategy Identifying potential influencers Engagement strategy Publishing strategy Selecting social media footprints Corporate profile strategy Keyword analysis Content strategy Deployment plan

32. tw twitter @marquiscote