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Martijn Reintjes
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Advergaming
1.
Advergaming Martijn Reintjes for
InHolland Hogeschool Guest Lecture 2008 http://www.flickr.com/photos/cybjorg/2599444004/
2.
Martijn Reintjes Game Designer,
Entrepreneur
3.
Branded Games Studio
4.
Who plays Games? http://www.flickr.com/photos/redux/2322113342/
5.
Games aren’t Shooters http://www.flickr.com/photos/whatmeworry/48932625/
6.
7.
Games are a
Medium http://www.flickr.com/photos/edna_million/173399942/
8.
Serious Games http://www.flickr.com/photos/kubina/185188456/
9.
Serious Games
education persuasion advertising http://www.flickr.com/photos/kubina/185188456/
10.
Educational Games
11.
EDUCATIONAL GAMES
Educational Games maar ook om complexe processen op de werkvloer te trainen in simulaties
12.
Persuasive Games
13.
Persuasive Games
bepaalde inzichten sociale onder werpen zoals oorlog en het milieu
14.
15.
Advergames
16.
Advergames
positive brand 1. experience
17.
Advergames
extensive 2. brand exposure
18.
Advergames 3.
direct contact
19.
Advergames 4.
viral effects
20.
Advergame Strategy http://www.flickr.com/photos/kubina/185188456/
21.
Advergame Strategy
• in-game • branding • brand infusion http://www.flickr.com/photos/kubina/185188456/
22.
Great Advergames have:
23.
Great Advergames have:
fitting 1. brand infusion
24.
Great Advergames have: 2.
Player Friendliness
25.
Great Advergames have: 3.
Great Gameplay
26.
27.
28.
29.
30.
31.
Advergame’s Paradox http://www.flickr.com/photos/angelsgate/549231482
32.
33.
http://www.flickr.com/photos/will-lion/2671078092
34.
Martijn Reintjes martijn@pepergroen.nl
www.pepergroen.nl linkedin.com/in/martijnreintjes www.advergameblog.nl twitter.com/martijnreintjes www.martijnreintjes.com
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