National University International Students wanted to know more about Mobile Marketing and Social Media. We listened and learned.

1. Mobile Marketing/Social
Media
WHAT IS THAT AREA OF SPECIALIZATION ABOUT?
DEC 1, 2015

3. Why do we need this?
 Business has changed so that the customer is in charge of the marketing messages
which are seen now.
 2/3 of current marketers do not have a solid comprehension of mobile marketing
(July 2013 IBM study)
 Business needs to understand their customer’s experience from an online
perspective, with a focus on mobile marketing.
 They all agreed that mobile technology is now critical to their business objectives.
 We at National University, can teach students to be prepared for these and future
changes due to our model of education and learning.

4. www.Guardian.co.uk
Souce: The Netsize guide, from class materials

5. Why aren’t users turning on location
services?

6. Are you ready for mobile payments?

7. Southeast Asia ranks
highest in the world in
social network
penetration. Indonesia is
the top in the list in pop
and %.

8. SOBM Graduate Marketing
Concentrations
Marketing
 620 Consumer Behavior
 631 Global Marketing
 634 Market Research
 660 Strategic Marketing Simulation
Mobile MKT/Social Media
 651 Mobile Marketing
 652 Advanced Mobile Marketing
 653 Social Media
 654 Advanced Social Media
 655 Mobile Marketing Social Media
Project

9. What does a Mobile Marketer do,
anyway?
 Creates marketing plans to reach customers via mobile devices.
 Uses the current technology to change how business is conducted.
 Produces value to the enterprise by using resources and making ethical decisions.

10. 15,127 jobs for mobile
marketing on Linkedin.com in
US alone.

11. What is the role of Social Media?
 Creates content to share: photos, video, text, audio
 Sharing the content on the appropriate channels: ex. Linkedin.com is for Business
to Business sharing.
 Includes social media addresses on traditional media, such as your business card,
e-mail, news releases.
 97% of businesses are using Social Media.
 86% say it is important for their business.

12. From Social Media Hiring Executive
 What is important to me is:
 “Understanding the social landscape: i.e., understanding each social media channel, the
intricacies of each, the main demographics on those channels…”
 “creating content, engaging in monitoring/customer care, how to get audiences to love
and engage with your content, etc. (i.e. even the psychology behind social media). I
think that is very important - because as a social media employer at IMI, I would only
be able to hire someone who had experience actually working in the platforms and
managing content & engagement across the channels, at very least. ”
 Legal rules and regs are important as social media has so many legal or FTC
regulations and is very important to touch on that.
 source: Devon Gardner, IMI (Dec 2015)

13. In 2013…..7600 in US

14. In 2015, 2,000 within
100 miles

15. Who will do well in NU’s program?
 This graduate level AOS is suited well for the “typical” NU student in mid-career,
non-traditional and accelerated learning savvy.
 Their undergraduate degree can be in the technical or non-technical field. This is a
business program, but it is not heavily in the area of math or computer
programming.
 Students with good writing and analysis skills will do well here.
 Students who are self motivated and organized will complete this work with
success and are most likely to earn high grades.

16. What are the pre-reqs?
 There are no pre-reqs, but students will need to complete the MBA requirements
in order to complete their degrees.
 Classes are online and onsite in San Diego.
 As far as a certificate, once this academic program is launched, with 15 students
enrolled we will start a certificate program.

17. Other schools with similar programs
 San Diego State University Extension
 University of San Francisco Extension
 UC Irvine Extension
 Rutgers University Extension (Mini-MBA in Mobile)
 Full Sail University
 Cornell University Extension
 UCLA Extension
 Southern New Hampshire University (MBA in Social Media)

18. Course Details
 Mobile Marketing:
 Strategy of developing advertising,
applications, websites
 Consumer interaction with devices +
laws, ethics for business
 Cases in Mobile Marketing
 QR codes, Location-based, privacy, spam
 Social Media:
 Practical business applications for engaging
communities
 Listening to customers and customer service
 Global social media
 Integrating with offline marketing
 Practice using Social Media blogs, linkedin,
Instagram, facebook, you tube, twitter,
pinterest, snapchat
 Consider ROI

19. Join our NU AMA
Member benefits are many,
including job boards and
exclusive access to listings
that non-members don’t
see.

20. Positions : All types of organizations seeking
skilled marketers
 Social Media Integration Producer
 Social Media Marketing Manager
 Community Manager
 Social Media Consultant
 Mobile Marketing Manager
 Sales
 Customer Service
 CRM Specialist
 Analysts
 Entrepreneurs

21. Is your Linkedin profile
up to date? Start today
by keeping it fresh and
connecting with your
NU classmates.

22. Questions?
 Just ask….
 Dr. Mary Beth McCabe
 mmccabe@nu.edu
 858 488 2867 (mobile)
Source: Powersiteblog.com