"How to create a Wordpress blog" is the step-by-step report of a live blogging session I did at the University of Naples UNISOB http://www.unisob.na.it for the Master of Gambero Rosso http://gamberorosso.it. During the class the students proposed some blogging themes, we picked one, and I went from scratch through all steps of the blogging process, from strategy and keyword/competitive analysis to tech implementation, optimization and publishing. The result is the blog (with a free template, no customized CSS) http://www.cucinasensuale.it. The students had two weeks to create their own blog on the topics they proposed. The second full day class at the master will be a site clinic analyzing the students' blogging efforts. Cool format, my idea. the students loved it. For more search marketing and social media marketing presentations visit also the Global Search Interactive blog at http://www.globalsearchinteractive.net and follow me on Twitter at http://twitter.com/massimoburgio @massimoburgio

1. how to create a WP blog
come creare un blog WP
class exercise / site clinic
massimo burgio
global search interactive / sempo
8 marzo 2011
università degli studi suor
orsola benincasa, napoli

2. about this presentation
Live blogging session at a university Master class
This presentation is the step-by-step report of a live blogging session
I did at the University of Naples UNISOB www.unisob.na.it for the Master
of Gambero Rosso www.gamberorosso.it.
During the class the students proposed some food blogging themes, we
picked one, and I went from scratch through all steps of the blogging
process, from strategy and keyword/competitive analysis to tech
implementation, optimization and publishing. The result is the blog
(built with a free template, no customized CSS) www.cucinasensuale.it.
The students had two weeks to create their own blog on the topics they
proposed. The second full day class at the master is a site clinic where the
students' blogging efforts will be assessed. Cool “homework” format for a
workshop, my idea. The students loved it.
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

3. note sulla presentazione
Live blogging in classe per Master universitario
Questa presentazione riporta step-by-step tutte le operazioni di una sessione
di live blogging che ho tenuto a Napoli presso l’università UNISOB
www.unisob.na.it per il Master del Gambero Rosso www.gamberorosso.it.
Durante la prima giornata di lezione gli studenti hanno proposto dei temi per
blog enogastronomici, ne abbiamo sorteggiato uno, ed io ho realizzato da zero
tutti gli step del processo di blogging, da quelli strategici e di keyword/
competitive analysis fino all’implementazione, ottimizzazione e
publishing. Il risultato è il blog (costruito con un free template, senza
customizzazione dei CSS) www.cucinasensuale.it.
Gli studenti hanno avuto due settimane di tempo per realizzare il loro blog sui
temi individualmente proposti. La seconda giornata di lezione è dedicata ad una
“site clinic session” per analizzare i risultati delle attività di blogging degli
studenti. Nuovo formato workshop con “compiti a casa”, da una mia idea idea.
Agli studenti è piaciuto.
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

4. blogging step by step: recap steps
strategy
• Topic / focus
• Keyword analysis
• Keywords Competitive Analysis
• Editorial strategy
• Domain registration
blogging
• Set-up web platform
• Templates, plugins + widgets
• Content + content optimization
• Web analytics
promotion
• RSS feeds
• Technorati, Google Blogs
• Blogosphere
• Facebook
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

5. blogging step by step: strategy + domain
strategy
• Topic / focus
• Keyword analysis
• Keywords Competitive Analysis
• Editorial strategy
• Domain registration: www.cucinasensuale.it
register your domain at:
• aruba.it (suggested for Italy)
• register.it / register.com
• wordpress.com
• ...
don’t forget:
• hosting Linux
• database MySQL
• emails + back-up
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

6. blogging step by step: set-up wordpress
blogging
• Set-up web platform
• Templates, plugins + widgets
• Content + content optimization
• Web analytics
wordpress set-up
• start an account at Wordpress.com
• download latest WordPress version (zip)
• unzip WP on your desktop
• change parameters of wp-config-sample.php file (see next slide)
• rename the wp-config-sample.php file as wp-config.php
• use an FTP tool to upload all file on server for the new domain
• digit the blog’s URL in a browser
• follow the “5-minute WP installation” instructions
• login to your blog
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

7. blogging step by step: wp-config file
NOTE: WP authentication code, database name and password, server address, google analytics user code,
aruba.it access and other personal data have been blinded in this presentation for security reasons.
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

8. blogging step by step: wp-config file
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

9. blogging step by step: wp-config file
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

10. blogging step by step: ftp files to server
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

11. blogging step by step: WP installation
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

12. blogging step by step: welcome to your blog
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

13. blogging step by step: dashboard clean up
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

14. blogging step by step: blog customization
blogging
• Set-up web platform
• Templates, plugins + widgets
• Content + content optimization
• Web analytics
blog design
• choose and download a WP theme
• import and install the new blog theme / template
• alternatively, customize your own design with CSS
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

15. blogging step by step: choose your template
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

16. blogging step by step: choose your template
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

17. blogging step by step: template installation
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

18. blogging step by step: static pages
pages
• bloggers / authors
• contacts
• more (applications, tags, reviews, etc)
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

19. blogging step by step: categories + permalink
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

20. blogging step by step: widgets installation
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

21. blogging step by step: plugins installation
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

22. blogging step by step: plugins settings
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

23. blogging step by step: google analytics
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

24. blogging step by step: burn your RSS feeds
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

25. blogging step by step: optimize RSS feeds
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

26. blogging step by step: ping your blog + feeds
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

27. blogging step by step: WP settings
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

28. blogging step by step: let’s start blogging
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

29. blogging step by step: choose your images
images
• search google images for keywords, also in other languages
• photobucket, flickr, ...
• remember not to use images protected by copyright
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

30. blogging step by step: embed media
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

31. welcome to cucinasensuale.it
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

32. last step: blogosfera + reti sociali
strategy
• Topic / focus
• Keyword analysis
• Keywords Competitive Analysis
• Editorial strategy
• Domain registration
blogging
• Set-up web platform
• Templates, plugins + widgets
• Content + content optimization
• Web analytics
promotion
• RSS feeds
• Technorati, Google Blogs
• Blogosphere
• Facebook
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

33. adesso tocca a voi!
se avete bisogno, contattatemi
grazie / thanks
massimo burgio
global search interactive / sempo
www.globalsearchinteractive.net
www.sempo.org
massimo@globalsearchinteractive.net
facebook.com/massimoburgio
twitter.com/massimoburgio
linkedin.com/in/massimoburgio
slideshare.net/massimoburgio