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From Social Media
Presence to Public
Engagement
Mathieu Plourde, IT Academic Technology Services
Delaware Public Humanities Institute (DelPHI)
June 13, 2016
Slides: bit.ly/delphi2016-sm
About
 Mathieu Plourde
Ed.D. in Educational Leadership Candidate
M.B.A.
 Educational Technologist/LMS Project Leader
IT-Academic Technology Services
University of Delaware
M. Plourde - DelPHI 2016 - June 13, 2016 2
www.google.com/
+MathieuPlourde
@mathplourdebit.ly/mathplourde
Digital Footprint
M. Plourde - DelPHI 2016 - June 13, 2016 3
What do you do first
when you don’t
know something?
M. Plourde - DelPHI 2016 - June 13, 2016 4
What do you do first
when you don’t
know something?
(You Google it)
M. Plourde - DelPHI 2016 - June 13, 2016 5
What do you do first
when you don’t
know something?
(You Google them)
M. Plourde - DelPHI 2016 - June 13, 2016 6
Google yourself!
 If someone googled your name,
would they find you?
Yes.
No.
M. Plourde - DelPHI 2016 - June 13, 2016 7
Are you employable?
 If someone found your social media profiles, would
they consider you a potential candidate?
 Yes.
 No.
 OMG, no way!
M. Plourde - DelPHI 2016 - June 13, 2016 8
Overexposed
M. Plourde - DelPHI 2016 - June 13, 2016 9
youtu.be/jSdw9m3FskA
Your social media habits
M. Plourde - DelPHI 2016 - June 13, 2016 10
Social media usage
 Your purpose for using social media
is mostly…
 Personal.
 Professional/academic.
M. Plourde - DelPHI 2016 - June 13, 2016 11
Hanging out online - Mimi Ito
youtu.be/WjR1dEz-G0g
M. Plourde - DelPHI 2016 - June 13, 2016 12
Your learning flow
M. Plourde - DelPHI 2016 - June 13, 2016 13
ME
INPUT
(Inbound)
OUTPUT
(Outbound)
MY STORAGE
14
Where and who
you learn from.
Where you
share what you
have learned.
Where you
keep stuff you
have learned.
M. Plourde - DelPHI 2016 - June 13, 2016
Managing incoming
information
Information overload…
M. Plourde - DelPHI 2016 - June 13, 2016 15
#monkeybrain
M. Plourde - DelPHI 2016 - June 13, 2016 16
“It's not information
overload - it's filter
failure” – Clay Shirky
M. Plourde - DelPHI 2016 - June 13, 2016 17
Don’t be a slave to email!
 Apply the Getting Things Done process to your
inbox.
 Use filters, tags, and folders.
 Unsubscribe.
 Move messages you’re not
required to take action
upon to another space.
 Separate email account
 RSS reader
M. Plourde - DelPHI 2016 - June 13, 2016 18
Remember the day
the Internet almost died?
M. Plourde - DelPHI 2016 - June 13, 2016 20
http://www.cnn.com/2009/TECH/06/26/michael.jackson.internet/index.html
Find your peers
1. Identify an association or conference in
your discipline.
2. Visit their website. Identify the social
media platform they use or promote.
3. Visit their social media streams. Identify
three people having conversations in
that stream.
4. Visit the profiles of those three people.
Who are they? Would you follow them?
Why or why not?
5. Share your gems!
M. Plourde - DelPHI 2016 - June 13, 2016 21
Finding relevant
conversations
 Gurus in your discipline and
their entourage
 Books
 Blogs
 Professional associations
 Conference and event
backchannels
 #Hashtags and keywords
M. Plourde - DelPHI 2016 - June 13, 2016 22
Google Alerts
M. Plourde - DelPHI 2016 - June 13, 2016 23
http://www.google.com/alerts
Flipboard and Pulse.me
 Mobile apps can push the news to you in a magazine
format
flipboard.com www.pulse.me
M. Plourde - DelPHI 2016 - June 13, 2016 24
Storing and Retrieving
Information
M. Plourde - DelPHI 2016 - June 13, 2016 25
Social bookmarking: Diigo
M. Plourde - DelPHI 2016 - June 13, 2016
Can you imagine having 8,000
bookmarks in your browser?
Browser
Add-On
http://www.diigo.com
Pinterest
M. Plourde - DelPHI 2016 - June 13, 2016 27
Evernote
M. Plourde - DelPHI 2016 - June 13, 2016 28
• Personal note-taking application.
• Syncs on multiple devices.
• http://www.evernote.com/
File sync
M. Plourde - DelPHI 2016 - June 13, 2016 29
Multiple devices
M. Plourde - DelPHI 2016 - June 13, 2016 30
Source: Geoff Livingston, Podcamp East presentation, Sept. 2012.
ME
INPUT
(Inbound)
OUTPUT
(Outbound)
MY STORAGE
(Circa 2007)
M. Plourde - DelPHI 2016 - June 13, 2016 31
If Information Was Made of Light…
EXTERNAL
INFORMATION
SOURCERECEIVED
INFORMATION
FORWARDED
INFORMATION
SHARED
INFORMATION
STORED
INFORMATION
If Information Was Made of Light…
EXTERNAL
INFORMATION
SOURCERECEIVED
INFORMATION
FORWARDED
INFORMATION
SHARED
INFORMATION
STORED
INFORMATION
CURATION
Social [blank]
 Media
 Content comes
at you
 Networking
 You make the
content and
connections
M. Plourde - DelPHI 2016 - June 13, 2016 34
The role of reciprocity
Reciprocal
 Requires permission
from both participants.
Non-reciprocal
 You can follow someone
without them following
you back.
Top dog
M. Plourde - DelPHI 2016 - June 13, 2016 35
The role of reciprocity
Reciprocal
 Fosters relationship.
Non-reciprocal
 Fosters discovery.
M. Plourde - DelPHI 2016 - June 13, 2016 36
My sharing loop
(2014)
M. Plourde - DelPHI 2016 - June 13, 2016
Dashboards
 Hootsuite.com
 Netvibes.com
M. Plourde - DelPHI 2016 - June 13, 2016 38
Dashboards
 Chrome browser
M. Plourde - DelPHI 2016 - June 13, 2016 39
Conversational Spaces
M. Plourde - DelPHI 2016 - June 13, 2016 40
PROFESSIONALPERSONAL
Social Media Spaces
M. Plourde - DelPHI 2016 - June 13, 2016 41
PERSONAL PROFESSIONAL
Setting boundaries
 Define your personal and professional/academic spaces.
PROFESSIONALPERSONAL
M. Plourde - DelPHI 2016 - June 13, 2016 42
My spaces
43
PERSONAL
PROFESSIONAL
M. Plourde - DelPHI 2016 - June 13, 2016
Focus on the Important/Not
Urgent too!
Covey, Stephen R. (2013-11-15). The 7 Habits of Highly Effective People: Powerful Lessons in Personal
Change (25th Anniversary Edition) (Kindle Location 2795). RosettaBooks. Kindle Edition.
M. Plourde - DelPHI 2016 - June 13, 2016 44
Personal Learning Networks
Attribution: Alec Couros (courosa) on Flickr.com
M. Plourde - DelPHI 2016 - June 13, 2016 45
Source: http://www.merriam-webster.com/dictionary/resilience
M. Plourde - DelPHI 2016 - June 13, 2016 46
Your PLN to the rescue
http://youtu.be/IZ83x2hUCP4
M. Plourde - DelPHI 2016 - June 13, 2016 47
danah boyd on her digital
presence
“There is some crappy stuff concerning me
on the Internet— both stuff that I’ve
produced and stuff that’s been written
about me by other people. […] My way of
coping with persistence is to create a living
presence, frame my own story in an ongoing
way, and creating a digital self that is
constantly evolving not to escape but to
mature”
—danah boyd (From Rheingold, Howard; Weeks, Anthony (2012-02-24).
Net Smart (Kindle Locations 3085-3088). MIT Press. Kindle Edition.)
M. Plourde - DelPHI 2016 - June 13, 2016 48
Show your work
M. Plourde - DelPHI 2016 - June 13, 2016 49
Material culture = Win!
Credit: Photo restoration 4 by MattysFlicks on FlickrM. Plourde - DelPHI 2016 - June 13, 2016 50
Working Out Loud
https://www.702010forum.com/Posts/view/john-stepper-explains-the-concept-of-working-out-loud
M. Plourde - DelPHI 2016 - June 13, 2016 51
Carolyn Barry
M. Plourde - DelPHI 2016 - June 13, 2016 52
youtu.be/zMX3dbZrwtU
http://mysustainablethesis.blogspot.com/M. Plourde - DelPHI 2016 - June 13, 2016 53
Amber Kerr
M. Plourde - DelPHI 2016 - June 13, 2016 54
youtu.be/C8T6VjtG0Ek
M. Plourde - DelPHI 2016 - June 13, 2016 55
Jamin Wells
“Interactive sessions and
site visits to several
cultural institutions
hammered home the
seemingly obvious point
that Web 2.0 is a
central, arguably “the”
way to share academic
research with a broader
audience.”
M. Plourde - DelPHI 2016 - June 13, 2016 56
https://shipsontheshore.wordpress.comM. Plourde - DelPHI 2016 - June 13, 2016 57
Engage
M. Plourde - DelPHI 2016 - June 13, 2016 58
You’re The Expert!
 Many years in school
 Internships
 Research papers
 Presentations
 A passion for your topic
M. Plourde - DelPHI 2016 - June 13, 2016 59
Yet…
People look at
you funny when
you talk about
your stuff…
M. Plourde - DelPHI 2016 - June 13, 2016 60
M. Plourde - DelPHI 2016 - June 13, 2016 61
The Curse of Knowledge
“Once we know something, we find it
hard to imagine what it was like not
to know. Our knowledge has
‘cursed’ us. And it becomes difficult
for us to share our knowledge with
others, because we can’t readily re-
create our listeners’ state of mind.”
Heath & Heath, Made to Stick, p. 20.
M. Plourde - DelPHI 2016 - June 13, 2016 62
The SUCCESs Method
Simplicity
Unexpectedness
Concreteness
Credibility
Emotional
Stories
M. Plourde - DelPHI 2016 - June 13, 2016 63
One Object, Different
Perspectives
Object
Components
History
ProximityMeaning
Personal
Stories
M. Plourde - DelPHI 2016 - June 13, 2016 64
Mobile, virtual, etc.
M. Plourde - DelPHI 2016 - June 13, 2016 65
Social Check-In
 Foursquare/Swarm
 Facebook Places
M. Plourde - DelPHI 2016 - June 13, 2016 66
Enhanced Reality
M. Plourde - DelPHI 2016 - June 13, 2016 67
Enhanced Reality
M. Plourde - DelPHI 2016 - June 13, 2016 68
http://www.wikitude.com/app/
M. Plourde - DelPHI 2016 - June 13, 2016 69
M. Plourde - DelPHI 2016 - June 13, 2016 70
“The dispersion of the statue
guarantees the persistence of its
many divergent versions, stored on
hard drives and printed out
anywhere, at any time. How might
we characterize these copies? Will
the sculpture of King Uthal be
brought back to life? Perhaps, in
the same way that a meme is
alive.”
-Paul Soulellis, The Distributed Monument
M. Plourde - DelPHI 2016 - June 13, 2016 71
Conclusion
M. Plourde - DelPHI 2016 - June 13, 2016 72
M. Plourde - DelPHI 2016 - June 13, 2016 73
Questions? Comments?
 Mathieu Plourde
Ed.D. in Educational Leadership Candidate
M.B.A.
 Educational Technologist/LMS Project Leader
IT-Academic Technology Services
University of Delaware
www.google.com/
+MathieuPlourde
@mathplourdebit.ly/mathplourde
Slides: bit.ly/delphi2016-sm

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