This document discusses mobile trends and opportunities for partnering in the mobile economy. It provides statistics on smartphone and mobile app usage, the growth of mobile commerce, and trends like the rise of messaging apps. The document advises focusing on goals and how technology can help, and notes the opportunities in partnering with mobile-first companies given the many options for success in today's mobile landscape.
Android Application Components with Implementation & Examples
LA Office Industry Insights conference Apr '15 - Mobile opportunities, challenges and trends
1. “S*%fies” And Other Mobile
Trends That I May Not Be
Allowed To Talk About At Home
Matt Collins
Vice President of Marketing, Ampush
2. ||
In addition to a taboo vocabulary, you’ll also get…
• The new mobile economy landscape
• Smartphones: the most dominant computing platform in
history
• What we do with all these devices
• Where the money is being made
• How to partner for success
• Trendspotting to stay ahead of the curve
8. ||
Looking ahead to 2017:
How money will be made in mobile
• Over $500b will be made in
mobile commerce
• $74b in consumer apps
• $53b in enterprise apps
• $42b in mobile advertising
9. ||
App revenue: Freemium is winning
80% of App Revenues From Freemium &
In-App Purchase
Distimo 2014
In-app purchases Pay per download
16. ||
Partnering with a mobile-first company: Things to remember
1. A new generation of employees
2. Understand what mobile-first companies want most in a partnership
Confidential16
22. ||
The top two drivers of app usage: loneliness and boredom
Confidential22
23. ||
Final thoughts
• Don’t chase technology
• Focus on what you’re trying to achieve – tech may be able
to help (but not always)
• With more options comes more ways to succeed
• There’s never been a better time to partner and be fearless!