The Biggest Mistakes to Avoid When Presenting to Senior Management
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Knowing how to present to senior executives within your own company or another company is undoubtedly one of those things in your career that is likely to have the biggest impact. You can make the mistakes many do as you go along to find out for yourself or you can learn from these.
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The Biggest Mistakes to Avoid When Presenting to Senior Management
- 1. by Maurice De Castro The Biggest Mistakes to Avoid Maurice De Castro When Presenting to Senior Management
- 2. Presenting to senior management can feel quite scary…
- 4. How do you feel? Extremely anxious and I lose a lot of sleep over it I’d rather not but I grit my teeth and get through it It’s something I enjoy and look forward to It’s part of the job so I’m quite relaxed about it A B C D
- 5. Why is it so painful??
- 6. We were born that way
- 7. Its No.1 job is survival and to protect us from outside threats The Reptilian Brain
- 8. Threat?
- 9. We activate the reptilian brain through where we live…
- 10. Look good The House of Me Knowledgeable Hard Working Dedicated Impressive
- 11. Where Do They Live?
- 12. How do we grow Competitive advantage Reduce costs Increase Revenue & Profit Innovation Efficiency Speed Vision Customer Service Morale Knowledge Talent Culture New markets Creativity Loyalty Financials Product development Market leadership Quality Stakeholders
- 13. We need to step in their house
- 14. So where do you start?Where do you start?
- 15. Think like a tweet…
- 19. Slip ups
- 20. 1 More is too much
- 21. Just give them the gold
- 22. ●Rapid ramp up plan to get the commercial skills to the level required to drive the operating model ●Implementation of new processes / procedures in a timely and smooth manner ●Buy in / engagement from all parties ●Need to understanding demand volumes / forecasts in order to recognise what the new model means vs. current model ●Potential barriers to overcome ●A need to understand if there are any changes of partnership / relationships and how should can be managed ●Identify a reliable mechanism to prove cost savings ●Changes in government policy ●Impact of government deficit Don’t make them read2
- 23. You’re not a comedian3
- 24. Don’t save the punchline for the end
- 25. Don’t be dull4
- 27. Playing it safe is boring5
- 28. Factual Features Benefits Data Logical argument Examples Case studies Exhibits & props Make it Emotional Story Metaphor Anecdote Thought provoking - questions Suspense Shocking Humour Surprise Visionary Big picture
- 30. Open up a little
- 31. Don’t hide 7
- 33. Solution
- 36. Relevant Make sure everything you say, show and do is completely relevant
- 37. Message Make it clear, compelling and memorable
- 38. Examples Use them to bring your message to life
- 39. Do Don’t let them leave the room until you’ve made it clear what you want them to do
- 40. The Biggest Mistakes to Avoid More is too much1 2 3 4 5 6 7 Don’t make them read You’re not a comedian Don’t be dull Playing it safe is boring Failing to connect Don’t hide