SME internationalization projects

2.  Bushidō Consulting is a business development consulting firm, established in 2010 capitalizing on 20 years of
international experience in the automotive sector of its Founder and professional Partners across the whole
product life cycle:
General Management, Product Development, Product and Process Engineering, Program and Project
Management, Quality, Manufacturing, Finance, Sales and Marketing, Key Account and Retail Sales, Network
Development and Product Support.
The founder and his Partners acquired such experience and competences working in managerial positions within
the organization of international world-class corporations such as:
 Bushidō Consulting is a professional partners network, based in Turin - Italy and with an international operational
presence in:
 Baden-Baden and Regensburg - Germany
 Bruxelles - Belgium
 Prague - Czech Republic
 Detroit - North America
 Campinas - South America
Bushidō Consulting - Who we are (1/2)

3.  Specialized in supporting small and medium enterprises to create sustainable growth through successful
expansion into international markets.
 Helping clients to become more competitive and profitable in their business, providing sales and marketing
development expertise and executive management consulting experience.
 Mainly focused on the European market, with extensive contacts and established cooperation agreements within a
network of renowned international business development consultancy firms.
 Main areas of expertise:
 Automotive
 Industrial processing
 Engineering
 Consumer goods and retail
 Training and Coaching (specialized on Traditional and Agile Project Management)
Bushidō Consulting - Who we are (2/2)

4. Bushidō (武士道) is a Japanese code of conduct and the way of Samurai's life.
Bushidō in behaviour means that you conduct yourself in a manner that is the highest and best for everyone.
It includes civility, ethics, integrity, honesty, and accountability.
We expect these values to be reflected in the way we carry out our work and guide our decisions.
Bushidō Consulting supports companies needing experienced management and representation for international initiatives,
by pursuing excellence and innovations through committed team work.
We aim to make sure that people who work with us, our Clients and Partners, see the evidence of our commitment, in our
day to day work and more broadly as a business.
To this end Bushidō Consulting promotes continuous learning, achievement orientation and ethical business practices.
Bushidō Consulting - Why Bushidō

5. Maurizio Agostini
Bushidō Consulting
Managing Director
Bushidō Consulting Founder and Managing Director
 Graduated Mechanical Engineer - University “La Sapienza” of Rome – Italy
 Strong automotive background
 28 years of industry experience with small - medium enterprises and international corporations
 Product Development Platforms Director
 Sales and Business Development Director
 International experience in Europe, NAFTA, Mercosur and Asia
 Founder of Bushidō Consulting - Business Development Consulting Firm in 2010
 Specialties:
 Small and medium-sized enterprises business development
 Key account management
 Internationalization projects

6. Bushidō Consulting can provide comprehensive support to enterprises even in a start up stage, through the preparation
of business plans and possible presentations to bid for finance and venture capital, up to the implementation of detailed
marketing and commercial deployment strategies.
Using our industry knowledge, service-offering expertise and capabilities, we can identify new business and technology
trends and develop solutions to help our Clients within the international marketplace, in order to:
 Enter new markets
 Increase revenues and profit
With a proven track record in the industry sectors, Bushidō Consulting and his professional Partners also provide support
in other areas.
Strong competences are available in the field of manufacturing processes, the implementation of methodologies such as
Lean Production, Continuous Improvement, Toyota Production System, can lead to the optimization of:
 Operational performances
 Delivery process of products and services
Market leadership and experiential training opportunities are offered to our Clients interested in focusing on:
 Practical insights into specific markets and leadership challenges
 Growth of specific leadership and cultural skills - Focus on Project Management
 Design and execution of competitive strategies
Bushidō Consulting - Our services

7.  Automated tooling and assembly systems
 Measuring sensors and systems technology
 Automotive driveline systems
 Manufacturing process tooling and fixtures
 Innovative automated vehicle parking solutions
 Industrial mechanical assemblies
 Molded thermoplastic components
 Sheet metal molding components and assemblies
 Molded rubber technical components
 Industrial automation systems
 Paper and cardboard printing and packaging solutions
 Buses and Trucks
 Industrial carpentry and sheet metal laser cutting
 Bathroom, kitchen and wellness series range of faucets
Some of our projects are with clients operating in the following fields in Europe:
Bushidō Consulting - Projects (1/6)

8. An example of cooperation with Partners
Focus on the German market
Working for Italian companies
(similar approach is foreseen in case of German companies to be supported on the Italian market)
Cooperation with Zulla Consulting & Partners
Bushidō Consulting - Projects (2/6)

9. Zulla Consulting & Partners Team
Daniele Zulla - CEO Zulla Consulting & Partners
 Diploma in European Business Studies - Oxford Brookes University, UK
 Market entry and Industry representation senior consultant
 Multiple years of experience in consulting and implementation of international projects
 Located in Verona - Italy
Julia Mayer and Navjot Kaur - Back Office
 Multiple years of experience in international customers’ management (global orientation)
 Fluent in German, Italian and English
 Located in Regensburg - Germany
Bushidō Consulting - Projects (3/6)

10. German Customers
Supportive
Main customer contact
Reportive
Back-Office
Strategic focus
Operational focus
Italian companies
Clients
Bushidō Consulting - Projects (4/6)

11. Main Office
Zulla Consulting & Partners
Regensburg
Customer 1
Operational Office
Bushidō Consulting
Turin
Operational Office
Zulla Consulting & Partners
Verona
Customer 3
Customer …. n
Customer 2
Pool of Italian companies
Clients
Reference Map
New customers base development and business development
Bushidō Consulting - Projects (5/6)

12. “Ramp up” phase “Full year” sales structured approach
Exchange of information
New leads requalification
Market analysis - New leads
identification
20XY Action Plan
Sales Budget
Presentations prep. - Tools
Month 1 Month 3Month 2 Month 4
MainActivities
20XX 20XY
Acquisition Wave
Kick Off
20XY Kick Off and 1st Gate reviewOfficial introduction by existing
customers
Acquisition Wave
3rd Gate review
2nd Gate review
1^ Quarter 2^ Quarter 3^ Quarter 4^ Quarter
Acquisition Wave
4th Gate review
Acquisition Wave
Clearly defined and integrated strategies:
• Ensured strategic alignment with Clients
• Back office and monitoring capabilities
• Business Development
• Sales and Key Account Management expertise and capabilities
Tier1 - Strategic accounts
Tier2 - Core market accounts
Tier3 - Small and mid accounts
Bushidō Consulting - Projects (6/6)

13. Maurizio Agostini
Bushidō Consulting - Managing Director
Via Santa Chiara 34, 10122 - Turin (Italy)
Phone: +39 335 7354224
E-mail: m.agostini@bushidoconsulting.com