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[object Object],[object Object],[object Object],Recruiting and Marketing in the Web 2.0 world
A little about us... ,[object Object],[object Object],[object Object],[object Object]
Outline ,[object Object],[object Object],[object Object],[object Object]
What is Web 2.0? ,[object Object],[object Object],[object Object],[object Object]
Web 2.0 and Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Example: Chevy Tahoe
Why should you care? ,[object Object],[object Object],[object Object],[object Object]
Recruiting & Web 2.0 ,[object Object],[object Object],[object Object]
Web 2.0 Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools you can use ,[object Object],[object Object],[object Object],[object Object],[object Object]
Define your Process ,[object Object],[object Object],Identify Engage Application Offer Acceptance Visa Arrival
The Pipeline ,[object Object],[object Object],[object Object]
Example: Blog ,[object Object],[object Object],Step 1: Initial traffic (identify sources) Referral from homepage Search Traffic Ads Step 2: Click on sign up for newsletter button 100 20 Step 3: Submit email address (goal) 5
Tracking the stages ,[object Object],[object Object],[object Object]
ROI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Optimize ,[object Object],[object Object],[object Object],Sign Up  A B Get notified about special events by subscribing to our newsletter Sign Up Get notified about special events by subscribing to our newsletter
Evaluate & Adjust ,[object Object],[object Object],[object Object]
Don’t forget... ,[object Object],[object Object],[object Object]
Web 2.0 Don’ts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 Don’ts ,[object Object],[object Object],[object Object]
Web 2.0 Dos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact ,[object Object],[object Object],[object Object],[object Object]

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