1.
https://www.youtube.com/watch?v=sBHHXWnng9Q
Taking the example of Kabir Khan- the speech that he delivers before the final
match

2.
Emotional Appeals in Advertising

3.
Key Takeaways
Appealing to people’s self interest is the key to this law
Find the key that opens the doors to the heart and mind
Networking Team Lunches Coffee Breaks

4.
CAN THE MEEK INHERIT THE WORLD!?
A great communicator who
simultaneously didn't “offend by
superiority
The president was frequently
described as a quiet man
He seemed shy to a degree, and
very awkward in manner; as if he
felt out of place.
Branson considers himself a natural introvert and has
said, "I had to train myself into becoming more of an
extrovert.“
Story of his Mother trying to remedy him: She forced
him out of her car three miles from their home and told
him to find his way back by talking to people. The test
ended up taking Branson around 10 hours and he also
spent some time inspecting rocks and insects.

5.
SOMETIMES YOU NEED TO BE QUIET TO
MAKE REAL NOISE
ACTIONS SPEAK LOUDER THAN
WORDS.
The Power
yielded by the
Placecom thanks
to their BREVITY
OF WORDS.

6.
Once words are out,
you cannot take them back.
KEEP THEM UNDER
CONTROL

7.
• Taking the example of Jordan Belfort’s character from the movie Wolf of
Wall Street: The speech he gives to his employees.
To gain power, you must be a
source of pleasure for those
around you—and pleasure comes
from playing to people's
fantasies. Never promise a
gradual improvement through
hard work; rather, promise the
moon, the great and sudden
transformation, the pot of gold.

8.
Brutus Mark Anthony
‘Had you rather Caesar were living and
die all slaves, than that Caesar were dead, to live
all free men?’
‘There is tears for his love; joy for his
fortune; honour for his valour; and death for his
ambition.’
Live, Brutus! live, live!
‘The evil that men do lives after them;
The good is oft interred with their bones;
For Brutus is an honourable man;
So are they all, all honourable men
Bear with me;
My heart is in the coffin there with Caesar,
O masters, if I were disposed to stir
Your hearts and minds to mutiny and rage,
As the book quotes: ‘ Never appeal to the truth and reality unless you are prepared for the anger that comes
from disenchantment’
Mark Antony manufactured rebel and conjured up people’s fantasies. He was then the oases in a desert.

9.
Key Takeaways:
• The key to fantasy is DISTANCE
Never be too direct in describing the Fantasy—Keep it Vague. As a forger of fantasies, let your
victim come close enough to see and be tempted, but keep him far away enough that he stays
dreaming and desiring .
The field of marketing extensively uses this law!

10.
With initiatives like Chai pe Charcha,
Mann Ki Baat and strategically
planned international trips Narendra
Modi has never failed to gain
attention

11.
Make yourself a magnet of attention
Stand out!
• Always CC your manager in mails
• Self created brand image
• Never leave the limelight
• Be proactive