SlideShare une entreprise Scribd logo
1  sur  16
Legal Aspects of Marketing What to look for when developing a brand
Table of Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademark ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Objective ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Objective (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Objective (cont.) ,[object Object],[object Object],[object Object],[object Object]
Distribution Objective ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business to Business Objective ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet Marketing (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Ethics ,[object Object],[object Object],[object Object],[object Object]
Case Study: Pfizer  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Hewlett-Packard  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Final Notes ,[object Object],[object Object],[object Object],[object Object]
Further reference ,[object Object],[object Object],[object Object]
Works Cited ,[object Object],[object Object],[object Object]

Contenu connexe

Tendances

Evaluating sales promotion effectiveness
Evaluating sales promotion effectivenessEvaluating sales promotion effectiveness
Evaluating sales promotion effectiveness
Dominic Mackenzie
 
5.1 sales control & cost analysis notes
5.1 sales control & cost analysis notes5.1 sales control & cost analysis notes
5.1 sales control & cost analysis notes
Shruti Jhunjhunwala
 
Advertising effectiveness
Advertising effectivenessAdvertising effectiveness
Advertising effectiveness
Ashu Chopra
 

Tendances (20)

Role of marketing
Role of marketingRole of marketing
Role of marketing
 
Marketing & Economic development
Marketing & Economic developmentMarketing & Economic development
Marketing & Economic development
 
INDUSTRIAL MARKETING
INDUSTRIAL MARKETINGINDUSTRIAL MARKETING
INDUSTRIAL MARKETING
 
Advertising budget
Advertising budgetAdvertising budget
Advertising budget
 
Direct marketing
Direct  marketingDirect  marketing
Direct marketing
 
advertising and types
advertising and typesadvertising and types
advertising and types
 
Market targeting
Market targetingMarket targeting
Market targeting
 
Copy Testing
Copy TestingCopy Testing
Copy Testing
 
Evaluating sales promotion effectiveness
Evaluating sales promotion effectivenessEvaluating sales promotion effectiveness
Evaluating sales promotion effectiveness
 
Testing Advertising Effectiveness
Testing Advertising Effectiveness Testing Advertising Effectiveness
Testing Advertising Effectiveness
 
Evolution Of Marketing
Evolution Of MarketingEvolution Of Marketing
Evolution Of Marketing
 
Current trends in marketing
Current trends in marketing Current trends in marketing
Current trends in marketing
 
5.1 sales control & cost analysis notes
5.1 sales control & cost analysis notes5.1 sales control & cost analysis notes
5.1 sales control & cost analysis notes
 
Sales force evaluation and control
Sales force evaluation and controlSales force evaluation and control
Sales force evaluation and control
 
Promotion in marketing
Promotion in marketingPromotion in marketing
Promotion in marketing
 
Sales territory
Sales territorySales territory
Sales territory
 
Advertising effectiveness
Advertising effectivenessAdvertising effectiveness
Advertising effectiveness
 
Introduction to sales management
Introduction to sales management Introduction to sales management
Introduction to sales management
 
Marketing orientations
Marketing orientationsMarketing orientations
Marketing orientations
 
SALES FORECASTING METHOD
SALES FORECASTING METHODSALES FORECASTING METHOD
SALES FORECASTING METHOD
 

Similaire à Legal Aspect of Marketing

Bus169 Kotler Chapter 15
Bus169 Kotler Chapter 15Bus169 Kotler Chapter 15
Bus169 Kotler Chapter 15
Alwyn Lau
 
10Responsible MarketingThree arrows in a circle representing
10Responsible MarketingThree arrows in a circle representing10Responsible MarketingThree arrows in a circle representing
10Responsible MarketingThree arrows in a circle representing
BenitoSumpter862
 
10Responsible MarketingThree arrows in a circle representing
10Responsible MarketingThree arrows in a circle representing10Responsible MarketingThree arrows in a circle representing
10Responsible MarketingThree arrows in a circle representing
SantosConleyha
 
"Legal Eagle" - presented by Kimberly Berry & Emily Murray at the #wgbiz Boot...
"Legal Eagle" - presented by Kimberly Berry & Emily Murray at the #wgbiz Boot..."Legal Eagle" - presented by Kimberly Berry & Emily Murray at the #wgbiz Boot...
"Legal Eagle" - presented by Kimberly Berry & Emily Murray at the #wgbiz Boot...
Web.com
 
Philip kotler marketing_3.0_seminar_april_4_2011
Philip kotler marketing_3.0_seminar_april_4_2011Philip kotler marketing_3.0_seminar_april_4_2011
Philip kotler marketing_3.0_seminar_april_4_2011
snehalpurohit
 
Philip kotler marketing_3.0_seminar_april_4_2011
Philip kotler marketing_3.0_seminar_april_4_2011Philip kotler marketing_3.0_seminar_april_4_2011
Philip kotler marketing_3.0_seminar_april_4_2011
snehalpurohit
 
"Legal Eagle" - presented by Michelle Cohen & Rachel Hofstatter at the #wgbiz...
"Legal Eagle" - presented by Michelle Cohen & Rachel Hofstatter at the #wgbiz..."Legal Eagle" - presented by Michelle Cohen & Rachel Hofstatter at the #wgbiz...
"Legal Eagle" - presented by Michelle Cohen & Rachel Hofstatter at the #wgbiz...
Web.com
 
Mcom 341-3 Economics, Regulation
Mcom 341-3 Economics, RegulationMcom 341-3 Economics, Regulation
Mcom 341-3 Economics, Regulation
schaferv
 
Entrepreneurship class 2
Entrepreneurship class 2Entrepreneurship class 2
Entrepreneurship class 2
andrewmaxwell
 
1. .1. Explain why competitive advantages are temporary along with.docx
1. .1. Explain why competitive advantages are temporary along with.docx1. .1. Explain why competitive advantages are temporary along with.docx
1. .1. Explain why competitive advantages are temporary along with.docx
monicafrancis71118
 
technology entrepreneurship
technology entrepreneurshiptechnology entrepreneurship
technology entrepreneurship
andrewmaxwell
 
Ethical issues and marketing mix
Ethical issues and marketing mixEthical issues and marketing mix
Ethical issues and marketing mix
Dr. Stephen Oyewole
 

Similaire à Legal Aspect of Marketing (20)

Bus169 Kotler Chapter 15
Bus169 Kotler Chapter 15Bus169 Kotler Chapter 15
Bus169 Kotler Chapter 15
 
09 openness marketing
09 openness marketing09 openness marketing
09 openness marketing
 
Social Media Marketing 03 24 2010 Non Ladas (Review Only)
Social  Media  Marketing 03 24 2010  Non  Ladas (Review Only)Social  Media  Marketing 03 24 2010  Non  Ladas (Review Only)
Social Media Marketing 03 24 2010 Non Ladas (Review Only)
 
10Responsible MarketingThree arrows in a circle representing
10Responsible MarketingThree arrows in a circle representing10Responsible MarketingThree arrows in a circle representing
10Responsible MarketingThree arrows in a circle representing
 
10Responsible MarketingThree arrows in a circle representing
10Responsible MarketingThree arrows in a circle representing10Responsible MarketingThree arrows in a circle representing
10Responsible MarketingThree arrows in a circle representing
 
"Legal Eagle" - presented by Kimberly Berry & Emily Murray at the #wgbiz Boot...
"Legal Eagle" - presented by Kimberly Berry & Emily Murray at the #wgbiz Boot..."Legal Eagle" - presented by Kimberly Berry & Emily Murray at the #wgbiz Boot...
"Legal Eagle" - presented by Kimberly Berry & Emily Murray at the #wgbiz Boot...
 
Philip kotler marketing_3.0_seminar_april_4_2011
Philip kotler marketing_3.0_seminar_april_4_2011Philip kotler marketing_3.0_seminar_april_4_2011
Philip kotler marketing_3.0_seminar_april_4_2011
 
Philip kotler marketing_3.0_seminar_april_4_2011
Philip kotler marketing_3.0_seminar_april_4_2011Philip kotler marketing_3.0_seminar_april_4_2011
Philip kotler marketing_3.0_seminar_april_4_2011
 
Top 5 Emerging Trends That Will Change The Legal Marketing And Industry In 20...
Top 5 Emerging Trends That Will Change The Legal Marketing And Industry In 20...Top 5 Emerging Trends That Will Change The Legal Marketing And Industry In 20...
Top 5 Emerging Trends That Will Change The Legal Marketing And Industry In 20...
 
"Legal Eagle" - presented by Michelle Cohen & Rachel Hofstatter at the #wgbiz...
"Legal Eagle" - presented by Michelle Cohen & Rachel Hofstatter at the #wgbiz..."Legal Eagle" - presented by Michelle Cohen & Rachel Hofstatter at the #wgbiz...
"Legal Eagle" - presented by Michelle Cohen & Rachel Hofstatter at the #wgbiz...
 
Mcom 341-3 Economics, Regulation
Mcom 341-3 Economics, RegulationMcom 341-3 Economics, Regulation
Mcom 341-3 Economics, Regulation
 
Esbd unit ii 1
Esbd unit ii 1Esbd unit ii 1
Esbd unit ii 1
 
Entrepreneurship class 2
Entrepreneurship class 2Entrepreneurship class 2
Entrepreneurship class 2
 
1. .1. Explain why competitive advantages are temporary along with.docx
1. .1. Explain why competitive advantages are temporary along with.docx1. .1. Explain why competitive advantages are temporary along with.docx
1. .1. Explain why competitive advantages are temporary along with.docx
 
Comply With This: A Beginners Guide to Marketing Compliance
Comply With This: A Beginners Guide to Marketing ComplianceComply With This: A Beginners Guide to Marketing Compliance
Comply With This: A Beginners Guide to Marketing Compliance
 
Bmgt 205 chapter5
Bmgt 205 chapter5Bmgt 205 chapter5
Bmgt 205 chapter5
 
technology entrepreneurship
technology entrepreneurshiptechnology entrepreneurship
technology entrepreneurship
 
Ethical issues and marketing mix
Ethical issues and marketing mixEthical issues and marketing mix
Ethical issues and marketing mix
 
Bussines Innovation.pptx
Bussines Innovation.pptxBussines Innovation.pptx
Bussines Innovation.pptx
 
Reserch paper master draft
Reserch paper master draftReserch paper master draft
Reserch paper master draft
 

Dernier

FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
amitlee9823
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
dlhescort
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 

Dernier (20)

Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
 

Legal Aspect of Marketing

  • 1. Legal Aspects of Marketing What to look for when developing a brand
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.