1. The Intersectionof Local & Social Mike Blumenthal, blumenthals.com/blog mike@blumenthals.com | Twitter: @mblumenthal
2. SocialLocal Search Mike Blumenthal, blumenthals.com/blog mike@blumenthals.com | Twitter: @mblumenthal
3. Listings display across different array of devices Google LocalOne Box Mobile MapsGoogle DirectionsGoogle Places /w Hotpot GoogleTV Google Maps Google Places w/Hotpot Google Car Google SMS
45. The Intersectionof Local & Social Mike Blumenthal, blumenthals.com/blog mike@blumenthals.com | Twitter: @mblumenthal
Notes de l'éditeur
IN early January, Gabriela (incredibly well organized)
Who named this anyways?What is it anyways? Some would say that Yelp has always had a form of social local search…. In the YP days…. Recovery DiscoveryDefinition for me= Discovery + Friends and Serendipity
Ranking well with Maps data means ranking well with the Universal Results Local OneBox but it also means ranking well in all of the data that Google is pushing outDemo the iPhoneVoice is one of the many ways that users will interact with Local going forward…Google has noted that 1 in 4 searches on Android are voice based, 1 in 7 on iPhone
Ranking well with Maps data means ranking well with the Universal Results Local OneBox but it also means ranking well in all of the data that Google is pushing outDemo the iPhoneVoice is one of the many ways that users will interact with Local going forward…Google has noted that 1 in 4 searches on Android are voice based, 1 in 7 on iPhone
A metaphor or achritype for this new type of discovery search….Who are the competitors?BingYelpFacebook
I am not a futurist… but rather a materialist…actually a historical materialist…There are consequences of stepping in front of the bus… most of us have an inuit understanding of that… I don’t think that we can predict the future… partiuclarly of something call local social searchI have learned that the best way to get a sideways glance Is to one understand that IF there is a bus…. 1)You need to understand its possible impact2)When it is coming down your street and what put you at the crosswalk at that moment in timeFor me though, I like to understand the path that got both the bus and myself to that point… the path that leads for example from the bycycle, through the Daimler Benz and ford… and up to and including public transportation… It shows that while there many paths that could have been taken at any given point, there are a reason that the paths coalesced and brought me in front of that busLocal Social Seach is much like that…
More than 20% of all search queries on Google have local intentOver 2 billion local results a month.
10,000 edits per hour
Read quote from Marissa MayerWhat’s that sound? Can you hear her salivating?DailyBeast Interview Jan/11What most excites the always-enthusiastic Mayer is something called "contextual discovery," or "search without search" as she puts it. "We can take your location and your context and what you've been doing and we can just tell you interesting things," she says. Here's an example: "If you're standing in front of a cathedral in Spain, we know from the GPS in your phone where you are, even which way you're facing. If you've never been there before, you're probably a tourist. We can tell you interesting facts about it—when it was built and by who. Or, if you've been walking past it every day, we might show you the news." She emphasizes such features would only work with your explicit permission.
1)Spam at such massive levels validates the economic value of Local2)Google starts the long slog to prevent and limit spam…
Led to Tags & BoostTelemarkingSupport
IfFacebook has the Social Graph, Google has the Business Graph
Limited Rollout in Feb…. #Tags go national in summer and followed up with a simplified Adwords product Boost…. Offers coming soon
Google now not only has searcher data on how far folks are willing to travel they can see how far businesses are willing to cover
Becomes Boost, Tags and soon Offers
Google now not only has searcher data on how far folks are willing to travel they can see how far businesses are willing to cover
Guess Just how successful it has been??????
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LargeNY RestaurantBoston RestaurantChicago RestaurantLos Angeles RestaurantDallas RestaurantSeattle RestaurantSan Francisco RestaurantMidsizeCleveland RestaurantPortland RestaurantBirmingham RestaurantBuffalo RestaurantTucson RestaurantFresno RestaurantOklahoma City RestaurantSmallMidland Tx RestaurantAltoona RestaurantIthaca RestaurantNapa RestaurantBowling Green RestaurantDecatur RestaurantMissoula Restaurant
LargeNY RestaurantBoston RestaurantChicago RestaurantLos Angeles RestaurantDallas RestaurantSeattle RestaurantSan Francisco RestaurantMidsizeCleveland RestaurantPortland RestaurantBirmingham RestaurantBuffalo RestaurantTucson RestaurantFresno RestaurantOklahoma City RestaurantSmallMidland Tx RestaurantAltoona RestaurantIthaca RestaurantNapa RestaurantBowling Green RestaurantDecatur RestaurantMissoula Restaurant
IN early January, Gabriela (incredibly well organized)