Personal Information
Entreprise/Lieu de travail
São Paulo Brazil
Profession
Managing Director
Secteur d’activité
Advertising / Marketing / PR
Site Web
www.loyaltymkt.com.br
À propos
Marketing Professional with strong academic background and 20 years of experience, notably in Customer Relationship Management and Customer Analytics developing B2B and B2C marketing strategies with a focus on multichannel sales and loyalty.
Responsible for the areas of CRM at Souza Cruz, Banco Santander Brazil and LatAm and BankBoston. I am currently Managing Director of Loyalty Marketing Solutions, an award-winning brazilian Relationship Marketing agency, accumulating experience in developing marketing strategies with significant results for companies in diverses sectors such as Souza Cruz, Petrobras, O Boticário, VR Group, Accenture, Contax, Allianz Group, SESI, SEBRAE, Pronep Home ...
Mots-clés
loyalty marketing
loyalty program
customer relationship management
loyalty
social media
social network
relationship
retention
direct marketing
social crm
consumer behaviour
recommendation
collaboration
trust
purchase intention
satisfaction
web2.0
psy
social networking
social sciences
loyal
abemd award
ad agency
Tout plus
Présentations
(10)J’aime
(1)Mobile Is Eating the World (2014)
a16z
•
il y a 9 ans
Personal Information
Entreprise/Lieu de travail
São Paulo Brazil
Profession
Managing Director
Secteur d’activité
Advertising / Marketing / PR
Site Web
www.loyaltymkt.com.br
À propos
Marketing Professional with strong academic background and 20 years of experience, notably in Customer Relationship Management and Customer Analytics developing B2B and B2C marketing strategies with a focus on multichannel sales and loyalty.
Responsible for the areas of CRM at Souza Cruz, Banco Santander Brazil and LatAm and BankBoston. I am currently Managing Director of Loyalty Marketing Solutions, an award-winning brazilian Relationship Marketing agency, accumulating experience in developing marketing strategies with significant results for companies in diverses sectors such as Souza Cruz, Petrobras, O Boticário, VR Group, Accenture, Contax, Allianz Group, SESI, SEBRAE, Pronep Home ...
Mots-clés
loyalty marketing
loyalty program
customer relationship management
loyalty
social media
social network
relationship
retention
direct marketing
social crm
consumer behaviour
recommendation
collaboration
trust
purchase intention
satisfaction
web2.0
psy
social networking
social sciences
loyal
abemd award
ad agency
Tout plus