Marcelo de Oliveira

São Paulo Brazil

Managing Director

Advertising / Marketing / PR

Marketing Professional with strong academic background and 20 years of experience, notably in Customer Relationship Management and Customer Analytics developing B2B and B2C marketing strategies with a focus on multichannel sales and loyalty. Responsible for the areas of CRM at Souza Cruz, Banco Santander Brazil and LatAm and BankBoston. I am currently Managing Director of Loyalty Marketing Solutions, an award-winning brazilian Relationship Marketing agency, accumulating experience in developing marketing strategies with significant results for companies in diverses sectors such as Souza Cruz, Petrobras, O Boticário, VR Group, Accenture, Contax, Allianz Group, SESI, SEBRAE, Pronep Home ...