1. The Japanese Photovoltaic Market Introduction, Analysis and Outlook

3. In 2007 the market grew by 60%

4. Biggest markets are Germany, Spain, Japan, USA

5. As subsidies conclude in 2005 Japanese market declined by 36% in 2007PV generated energy output 2007

10. Clean Venture 21

11. Fuji Electric Systems Co. Ltd.

12. Hitachi

13. Honda Soltec Co. Ltd.

14. Kobelco (Kobe Steel)

15. Kyosemi Corporation

16. Matsushita Ecology Systems

17. MSK Corporation

18. Space Energy Corporation

19. Tokuyama Corporation

21. Funding II: Governmental Subsidies 9 billion yen subsidies in Q1/2009 for home equipment 70,000JPY/kW subsidy to households Forecasts of 35,000 applications being filed in Q1/2009 20 billion yen subsidies government budget proposal (not passed yet) Subsidy raise by Kanagawa prefectural government Raise from currently 35,000JPY/kW to 65,000JPY/kW Maximum total subsidy raise from 120,000JPY to 240,000JPY See slide notes for further information

23. Local government support continues for residential market

24. 319 municipalities in 2006 own subsidy or preferential loan programs

25. Increasing interest from companies & local governments

26. Large potential

27. Procedural and installation difficulties

28. Specific NEDO field test project for industrial and public market

29. Top-down government initiatives

31. Infrastructure I: Operational PV Installations 2002 to 2010 field test in Ota city (Gunma) conducted by NEDO 550 houses (2,200kW) equipped with solar panels through 9.7 billion yen study Current residential PV installations (e.g. housing by Sekisui House Ltd.) Various prototype / field test applications (street lights, eneloop bicycles, etc.)

32. Infrastructure II: Future PV Installations Chubu Electric Mega-Solar power plant in Taketoyo, Aichi prefecture ESCO Yamato Energy Mega-Solar power plant in Miyazaki prefecture Tokyo Electric Power K.K. and Yamanashi prefecture plan solar power plant to be operational by 2011 Shikoku Electric Power plans Mega-Solar power plant extension in Ehime prefecture (phase I to be finished 2010; phase II to be finished 2020) 70% of new residential buildings planned for solar panel installation See slide notes for further information

33. Photovoltaic Market Forecasts 2009 Expansion in production leads to oversupply in 2009 Module installations expected to rise by 10% Module revenues expected to fall by 20% due to competition on overproduction Module prices expected to decline forcing small companies out of business Revenues and prices expected to rebound in 2010 Growth in 2011 and 2012 Forecast by iSuppli

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